No more typing reviews! Try our Samantha, our new voice AI agent.

Segment vs SkyGlue comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Segment
Ranking in Web Analytics
3rd
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
15
Ranking in other categories
Data Governance (11th), Customer Data Platforms (CDP) (1st)
SkyGlue
Ranking in Web Analytics
25th
Average Rating
0.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Web Analytics category, the mindshare of Segment is 3.6%, down from 4.5% compared to the previous year. The mindshare of SkyGlue is 1.3%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Segment3.6%
SkyGlue1.3%
Other95.1%
Web Analytics
 

Featured Reviews

Thiago Vernizzi - PeerSpot reviewer
Engenheiro de Software at a outsourcing company with 10,001+ employees
Behavioral insights have powered personalized investor journeys and data-driven campaigns
I have not used Segment for more than a year, so I am not aware of its current evolution, but I know there was a migration from Segment to Adobe as a strategic decision by XP bank, which pointed out unified databases as an improvement area compared to Segment, where they effectively utilized AI for creative marketing campaign generation. The necessary improvements in Segment based on my experience focus on providing more tools for the marketing team, particularly using AI to create campaigns through images and short videos, enhancing communication with end customers via offer banners in a more automated and effective manner.
it_user6828 - PeerSpot reviewer
CEO with 51-200 employees
Automated Website Event Tracking
1. The only website analytics product out of the several ones we tried that identifies and tracks in-page events automatically without having to manually select and tag them. This completely eliminates "analyst bias" in assigning relative importance to events. 2. Clearly classifies website traffic into the three most important categories: Organic, Referral and Paid Search. 3. Excellent addon to Google Analytics. Using SkyGlue, we stumbled upon the fact that Computerworld magazine had named one of our products as a Top 10 Android App. Although we could've theoretically found this out from Google Analytics, it was much easier to gain this insight in actual practice by using SkyGlue. More in our blog post http://gtm360.com/blog/2013/04/27/lbtr360-featured-as-top-10-android-app-by-computerworld/.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Inserting some very simple code snippets has made this part of it a breeze for our developer so he can concentrate on the hard stuff."
"One of the best features Segment offers is its ability to act as a centralized customer data hub."
"Segment has positively impacted my organization by enabling my client to improve their marketing and understanding of their customers through the use of Segment without needing IT as a bottleneck."
"Segment has positively impacted my organization by making working with customer data a lot easier for us, as well as improving the speed at which we can ingest from new data sources and push to different activation layers."
"I really enjoyed working with Segment's partnerships team, as I did not implement Segment for myself but was a consultant that implemented it for others."
"Segment allowed for the organization of the entire source of all audiences, making it a very robust tool where the cost pays for itself through return on investment, highlighting the tool's cost-benefit ratio as a major differentiator."
"Segment has positively impacted my organization because we are getting the data correctly, and the license fee is also very much comparable with other tools, resulting in an overall win-win situation."
"Segment has positively impacted my organization by reducing implementation time to one-third of what it previously took."
"We finally selected SkyGlue primarily because it's the only product that automates in-page event tracking."
 

Cons

"The design of the website is such that you lose context when clicking around (e.g. when clicking on docs)."
"When we worked with customers who were using the professional services, they weren't always happy with the implementation because it was a little too simplistic and didn't live up to what the sales team said it could deliver."
"Regarding Segment's AI capabilities, I think its accuracy and reliability of output were lacking."
"Segment can be improved in the initial phase regarding data quality checks between different channels' attribution versus Segment itself."
"As data volumes, event tracking, and integrations increase, the platform can become expensive for growing organizations."
"I chose a rating of eight out of ten because these video tutorials would really illustrate how to use the tool to its full potential, and perhaps some more hands-on support from the Segment team would push it to a ten."
"The only challenge was the session functionality."
"Segment scalability is good when it comes to geographic enablement but it is not scalable in terms of data. As I mentioned before, when different streams of data change, it might not incorporate once the data is set up."
"Event tracking is not realtime."
 

Pricing and Cost Advice

"The pricing was on the higher side but it wasn't excessively high."
Information not available
report
Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.
913,806 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
16%
Comms Service Provider
8%
Financial Services Firm
8%
University
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Segment?
I think Segment can improve in terms of identity management, possibly in some of the protocols by adding more flexibility. I also see the need for more free-form searches such as regex or condition...
What is your primary use case for Segment?
My main use case for Segment is as a CDP to create a centralized view of the customer and help integrate the activation of audiences to downstream services. A specific example of how I use Segment ...
Ask a question
Earn 20 points
 

Comparisons

 

Also Known As

Segment.io
No data available
 

Overview

 

Sample Customers

Nokia, rdio, Bonobos, LiveNation, Atlassian
pureholidayhomes.com, Fitbook.com, infolinx, CheapSSLs, hjclass, Fixsr.com, Jobfully
Find out what your peers are saying about Amplitude, Snowflake Computing, Twilio and others in Web Analytics. Updated: August 2026.
913,806 professionals have used our research since 2012.