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Google Cloud Identity and Access Management vs Microsoft Entra ID Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID Protection
Ranking in Identity Management (IM)
7th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
21
Ranking in other categories
Microsoft Security Suite (10th), Identity Threat Detection and Response (ITDR) (2nd)
 

Mindshare comparison

As of June 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.8%, up from 0.1% compared to the previous year. The mindshare of Microsoft Entra ID Protection is 1.8%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID Protection1.8%
Google Cloud Identity and Access Management0.8%
Other97.4%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
Luis Gabriel Mieles Benavides - PeerSpot reviewer
Cloud Architect at Sonda S.A.
Identity protection has strengthened daily access control and improved passwordless security
The best features of Microsoft Entra ID Protection include the password dictionary, which we do not have in Active Directory. Conditional access is excellent because we can select the location from which users authenticate, and this is the best feature for me. Another valuable feature is the ability to identify critical or suspicious computers. If computers are too old or too suspicious, the system does not allow authentication, which is excellent. The effectiveness of automated remediation for handling identity threats is great. I use passwordless authentication with cellular phone authentication, which is excellent because we do not always need a password. Microsoft Entra ID Protection is a great solution overall because it improves security in the company through identity management. It improves integration with other solutions such as Google, Gmail, Hotmail, Outlook, and Facebook. We can create different applications and integrate with different services.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Microsoft Entra ID Protection's features are suitable for all sizes of companies; it's a must-have product because traditionally Active Directory was used for identity and authentication on computers, and now with hybrid capabilities, every company of any size needs these features and tools."
"The most valuable features are the API apps, which I use to connect to my cloud Protection."
"These features ease the job of security analysts, providing a better vision of user activities and potential risks."
"Microsoft Entra ID Protection is a great solution overall because it improves security in the company through identity management."
"The features we find most effective for identity security include access reviews, two-factor authentication, and modification."
"For me, automatization is most valuable."
"The protections for handling identity threats in Microsoft Entra ID Protection, such as the automated remediation, are working effectively."
"I recommend this product overall."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"Identity protection and trust issues, particularly in hybrid environments, could be addressed better with Microsoft Entra ID Protection. This would aid connectivity concerns."
"The experience is not very smooth for the user. This is an area where Microsoft could improve the authorization process."
"Integrating some notifications, not necessarily all, but at least for important events or alerts, would be beneficial as it would function as a team solution or something similar."
"Azure AD could improve by enhancing the availability of specialized courses for security, such as NETSCOUT security or other relevant certifications. It would be beneficial to have specific courses for security, to provide in-depth knowledge and skills related to Azure AD. While there are micro-learning resources available for various concepts, many people in the IT industry may not have the time to go through all the courses to properly configure and utilize Azure Active Directory. Simplifying the implementation process and making it easier for individuals to join a company with Azure AD could also be considered areas for improvement."
"The recent CrowdStrike issue affected most systems."
"I rate the quality of support at four out of ten because of inefficiencies in the ticket handling process. Tickets often bounce from person to person, requiring the sharing of information multiple times."
"Entra ID lacks a function to synchronize from the cloud to the local directory. This is a significant issue since there is no write-back feature from the cloud to local, which would allow me to use my own credentials from the cloud tenant securely."
"The pricing could be improved."
 

Pricing and Cost Advice

Information not available
"The product cost is on the expensive side."
"From one to ten, if one is cheap and ten is expensive, I rate the tool a seven out of ten."
"Azure Active Directory Identity Protection is not very expensive."
"The price of Azure AD is not expensive."
"The pricing is competitive in the SMA segment and runs $5-$6 per user."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Computer Software Company
10%
Manufacturing Company
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
What is your experience regarding pricing and costs for Azure Active Directory Identity Protection?
The pricing for Microsoft Entra ID protection is not expensive. It varies based on the company's size and quality.
What needs improvement with Azure Active Directory Identity Protection?
I do not think there are any areas that could be improved with Microsoft Entra ID Protection at this time.
What is your primary use case for Azure Active Directory Identity Protection?
I use Microsoft Entra ID Protection and provide support for features such as multifactor authentication and conditional access. I work with this solution every day.
 

Also Known As

Google Identity and Access Management, Google Cloud IAM
Azure Active Directory Identity Protection, Azure AD Identity Protection
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Information Not Available
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID Protection and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.