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Google Cloud Identity and Access Management vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Identity and A...
Ranking in Identity Management (IM)
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity Management (IM)
2nd
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
273
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of March 2026, in the Identity Management (IM) category, the mindshare of Google Cloud Identity and Access Management is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Entra ID is 8.8%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID8.8%
Google Cloud Identity and Access Management0.6%
Other90.6%
Identity Management (IM)
 

Featured Reviews

NB
Hybrid Cloud Engineer at RealPage
Seamless integration with cloud identity enhances access management and simplifies task management
The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing. Cloud Identity facilitates access to Google Cloud, and the governance policies are good. I also find the programmatic command line features, such as the G Cloud command-line tool, valuable as it simplifies tasks and makes them easy to manage.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
"Entra ID has helped us implement role-based authentication rather than conditional keys."
"With Azure Conditional Access you can specify network locations where you want some of the services in the organization to be available to users, and where you don't want users to have access."
"It also has features that help improve security posture. The most important of these features include multifactor authentication, which is very useful for connecting to the organization, especially from outside the boundaries of the organization. That is very helpful when it comes to user security."
"The most valuable components of the solution are provisioning and deprovisioning since both features work...Microsoft Entra Verified ID is a very stable solution."
"The ability to see and control PCs and mobile devices is the most valuable. I can see where they are and how many we have. I can also see the age and retention of PCs."
"The identity and access management piece is probably the most valuable to us. Since its implementation, synchronizing the identities from on-premise to Entra ID has had a positive impact. This allows us to grant access to applications based on those users and the groups they belong to."
"It is a really nice tool and we have a license for the more complex model."
"The visibility and control for permission management are excellent."
 

Cons

"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"The subscription costs are quite high, so that area needs consideration."
"I would rate it an eight out of ten. The price plays a factor in the rating."
"The solution has not saved costs. While we’ve eliminated some tools, there are some other features that we are dependent on as admin, which are not yet integrated with Azure AD."
"I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release."
"The product needs to improve its support."
"One challenge with Entra ID is its complexity, stemming from integrating many components into a single solution."
"It would be awesome to have a feature where you can see the permissions of a user in all their Azure subscriptions. Right now, you have to select a user, then you have to select the subscription to see which permissions the user has in their selected subscriptions. Sometimes, you just want to know, "Does that user have any permissions in any subscriptions?" That would be awesome if that would be available via the portal."
"The deadlines for this feature were set for March, and that has already passed without deployment. We commented that we are still waiting for that, and they commented that they would update us when it is finished, but we haven't received any update about it."
 

Pricing and Cost Advice

Information not available
"Licensing costs for Microsoft Entra ID remain a concern, especially with the price increases in 2023."
"The price of the solution's license is good."
"The price is affordable, and we pay around $100 per month."
"For you to make use of some of the security features, you need to upgrade your licenses. If it is possible, could they just make some features free? For instance, for the Condition Access policy, you need to set that up and be on Azure AD P2 licensing. So if they could make it free or reduce the licensing for small businesses, that would be cool, as I believe security is for everyone."
"We pay a yearly license. Licenses are very expensive."
"Active Directory is bundled with a package of Microsoft services, so it doesn't cost much. I don't know about the individual license of Active Directory."
"I think we're on the E3 — I think it was about 35 dollars per user."
"From a pricing standpoint, with all the services that we get, we are okay. I do not see a problem with the pricing structure. We are getting our money's worth."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I did not find anything that needs improvement. Google's solution started four years ago, and I've only been working more comprehensively with it for two years. It's not bad, it is actua...
What is your primary use case for Google Cloud Identity and Access Management?
We have a tool called CyberArk. From CyberArk, I take the link and open it from this solution. It links to AD, the domain controller, enabling us to connect to Google Cloud Platform.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Google Cloud Identity and Access Management vs. Microsoft Entra ID and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.