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Gretel.ai vs Snowflake comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gretel.ai
Ranking in AI Synthetic Data
4th
Average Rating
8.0
Reviews Sentiment
3.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in AI Synthetic Data
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
106
Ranking in other categories
Data Warehouse (1st), Cloud Data Warehouse (1st), Database Management Systems (DBMS) (3rd), AI Software Development (6th)
 

Mindshare comparison

As of September 2026, in the AI Synthetic Data category, the mindshare of Gretel.ai is 6.8%, down from 12.0% compared to the previous year. The mindshare of Snowflake is 5.3%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Synthetic Data Mindshare Distribution
ProductMindshare (%)
Snowflake5.3%
Gretel.ai6.8%
Other87.9%
AI Synthetic Data
 

Featured Reviews

Gouthami  - PeerSpot reviewer
senior software engineer at a tech vendor with 10,001+ employees
Synthetic test data has accelerated compliant development and reduces manual masking work
In my opinion, the best features that Gretel.ai offers are faster performance, better accuracy, and lower computing costs. When I mention better accuracy and performance, I refer to improved model accuracy. Whatever data we are getting has rare scenarios. Gretel.ai can detect those scenarios and generate more examples for training, which reduces manual effort from that perspective, meaning it has better model accuracy and performance. Besides that, I want to add that it has better testing and is faster. Compliance with regulatory actions is also a benefit because data sharing is advantageous. Since using Gretel.ai, the positive impact on my organization includes a reduction in manual effort and infrastructural cost in training the AI model due to compliance issues, resulting in faster development and reduced waiting time.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Since using Gretel.ai, the positive impact on my organization includes a reduction in manual effort and infrastructural cost in training the AI model due to compliance issues, resulting in faster development and reduced waiting time."
"The Mbps they have established is quite a bit faster than any other data warehouse."
"I don't think it is difficult to maintain."
"Snowflake is faster than on-premise systems and allows for variable compute power based on need."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"The adaptation to development languages is most valuable. Our developers can SQL code or something else. It has been convenient in that regard."
"The technical support is pretty good, particularly if you are a more technical user."
"The initial setup is very simple."
"It was relatively easy to use, and it was easy for people to convert to it."
 

Cons

"Before concluding, I believe it is not for every organization due to costs."
"Pricing is quite high for Snowflake Data Cloud, which is an area that could be improved."
"The scheduling system can definitely be better because we had to use external airflow for that."
"Users considering adding the solution should understand that Snowflake can be used only for transactional processing, not for analytical processing."
"From an improvement perspective, Snowflake can evolve in terms of writing costly, expensive queries with less cost and try to see if pipeline development can be made a little easier."
"I have heard people having difficulty with the machine learning model, so there may be room for improvement."
"The UI could improve because sometimes in the security query the UI freezes. We then have to close the window and restart."
"Currently there isn't end-to-end or B2B sharing of data."
"They do have a native connector to connect with integration tools for loading data, but it would be much better to have the functionality built-in."
 

Pricing and Cost Advice

Information not available
"The price of Snowflake is very reasonable."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
"I believe that pricing is reasonable for this solution."
"Snowflake goes by credits. For a financial institution where you have 5,000 employees, monthly costs may run up to maybe $5,000 to $6,000. This is actually based on the usage. It is mostly the compute cost. Your computing cost is the variable that is actually based on your usage. It is pay-per-use. In a pay-per-use case, you won't be spending more than $6,000 to $7,000 a month. It is not more than that for a small or medium enterprise, and it may come down to $100K per year. Storage is very standard, which is $23 a terabyte. It is not much for any enterprise. If you have even 20 terabytes, you are not spending more than $400 per month, which may turn out to be $2,000 to $3,000 per annum."
"It is on a monthly basis. It is based on your usage. There are no additional costs from the point of the licensing fee. We do give some kind of evaluation to the customers about how much it is going to be. You can decide in Snowflake the virtual machine that you are using for customers. There are several kinds of virtual machines that you can use. It is similar to the clothing sizes: small to extra large. If you need more power in the coming month, you can decide in advance and take a more powerful machine. You can just select it from the platform. You can also decide which machine you want to take for extracting data."
"The price of Snowflake is quite reasonable."
"The solution is expensive but worth the cost because the quality is there."
"They give a different price for every single company. I don't know if I negotiated that well, but we got the enterprise tier for $3 a credit, and the other two were a dollar-ninety a credit. I suspect we don't have almost zero compute usage, but I know that our annual contract packages are below all of their minimums."
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Top Industries

By visitors reading reviews
Construction Company
33%
Comms Service Provider
11%
Transportation Company
9%
Financial Services Firm
7%
Financial Services Firm
18%
Manufacturing Company
11%
Outsourcing Company
9%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise61
 

Questions from the Community

What needs improvement with Gretel.ai?
Gretel.ai might need to enhance security purposes and provide better explainability on the use cases we are developing, including the addition of domain-specific templates and risk metrics. Regardi...
What is your primary use case for Gretel.ai?
My main use case for Gretel.ai is data generation and dataset generation. Additionally, my main use case with Gretel.ai involves a production database that contains millions of data points. We need...
What advice do you have for others considering Gretel.ai?
Gretel.ai is not for everyone. If you are handling sensitive data that can be used for AI and ML models, that is where you can use it. QA teams struggle with frequent data sharing with external ven...
What is your experience regarding pricing and costs for Snowflake?
I am not the person who manages pricing, setup cost, and licensing. Our team is not limited in pricing. The only experience we have had in terms of running and reprocessing a large number of histor...
What needs improvement with Snowflake?
One main area for improvement in Snowflake is cost visibility and optimization; while it's flexible and scalable, costs can increase quickly if warehouses are left running unnecessarily or workload...
What is your primary use case for Snowflake?
As a Data Engineer, I primarily use Snowflake for data warehousing tasks as well as ETL processing, and sometimes I also use it for data sharing. I personally find Snowflake better than other tools...
 

Comparisons

 

Also Known As

No data available
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Information Not Available
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops