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Hex vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hex
Ranking in BI (Business Intelligence) Tools
23rd
Average Rating
9.0
Reviews Sentiment
4.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (5th), Data Visualization (10th), Embedded BI (4th)
 

Mindshare comparison

As of September 2026, in the BI (Business Intelligence) Tools category, the mindshare of Hex is 0.8%, down from 1.4% compared to the previous year. The mindshare of Zoho Analytics is 1.4%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.4%
Hex0.8%
Other97.8%
BI (Business Intelligence) Tools
 

Featured Reviews

SuperSonic - PeerSpot reviewer
Experience Architect at a tech vendor with 10,001+ employees
Daily transcription has boosted my productivity and made spoken input replace manual typing
The best features Hex offers are simplicity and being really lightweight. Simplicity and being lightweight are valuable for me because it just works, making my day easier. I would also add that Hex is free, which is a nice feature. Hex has positively impacted my organization by improving my productivity. My productivity improved because before I started using Hex, I was typing everything and it was taking longer than just saying the same things. I have cut my working day by a few minutes every day because of that.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Hex has positively impacted my organization by improving my productivity."
"Hex offers excellent features that make it fast and easy to use."
"The tool's most valuable feature is its dashboard."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
"Zoho Reports makes it easier and quicker for us to create insightful visualisations, and the interactive visualisations can be shared very easily with colleagues and customers, which has made things easier and allowed us to deliver more value to our customers."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."
 

Cons

"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"The solution does not provide call center facilities for customer support."
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"The platform's pricing needs improvement."
"They should provide white labeling with a cheaper option."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
 

Pricing and Cost Advice

Information not available
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The product is expensive."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"For one license the pricing is about $35 a user."
"This solution is reasonable as far as pricing is concerned."
"The tool's pricing is similar to other Zoho applications and is affordable."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Computer Software Company
8%
Construction Company
8%
Retailer
8%
Construction Company
16%
Outsourcing Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

What needs improvement with Hex?
Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one. It would be nice if Hex would have a feature to...
What is your primary use case for Hex?
My main use case for Hex is that I use it daily as my transcription tool. It is really lightweight and easy to use. As a transcription tool in my daily workflow, Hex helps me to speak faster than w...
What advice do you have for others considering Hex?
Regarding Hex's AI capabilities, I think it is secured because it is using a local model. Regarding Hex's AI capabilities, its accuracy and reliability of output are quite nice, and it is one of th...
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Hex vs. Zoho Analytics and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.