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Hex vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hex
Ranking in BI (Business Intelligence) Tools
20th
Average Rating
9.4
Reviews Sentiment
5.9
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (6th), Data Visualization (10th), Embedded BI (3rd)
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of Hex is 0.7%, down from 1.3% compared to the previous year. The mindshare of Zoho Analytics is 1.5%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.5%
Hex0.7%
Other97.8%
BI (Business Intelligence) Tools
 

Featured Reviews

Aman Thapa - PeerSpot reviewer
Data Scientist at Mathco
Transforms analytics with seamless integrations and AI-driven insights for quick decision-making
The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable.The unique aspects of Hex that stand out compared to other BI tools include its ease of use and flexibility, as well as its ability to seamlessly integrate SQL and Python for data analysis. Its intuitive interface and powerful AI features enable us to gain quick insights and efficient collaboration, making it a very valuable tool for both technical and non-technical users. Hex provides good data security and governance through access controls and permission management, so I feel confident using its AI features. I believe it has been reliable regarding data security. Using Hex's AI has been very helpful; it has been accurate and reliable, generally providing correct and useful outputs for data analysis and SQL generation. Hex integrates very seamlessly with other AWS services we use, especially with Amazon Redshift and Amazon S3, making connecting data straightforward.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features Hex offers are rich analytics, seamless integrations, ease of use, flexibility, an intuitive interface, and powerful AI features, which I find very valuable."
"Hex offers excellent features that make it fast and easy to use."
"Hex has positively impacted my organization by improving my productivity."
"The front end of this solution including the graph generation using SQL has been most useful."
"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."
"For $50/mo we are saving dozens of hours of staff-time and making better decisions."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"Based on my experience with different customers, Zoho Analytics has positively impacted their organizations."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
"We moved the data from Zoho Creator to Zoho Analytics and created reports."
 

Cons

"Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one."
"Notebooks can quickly become messy once you start creating many cells in the same notebook, making it easy to lose your place while scrolling to find the cell you are looking for."
"One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible."
"However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"The support team doesn't have full awareness of the system capabilities."
"The hourly pricing needs improvement."
"I would let the users delete and copy as many cells as they want. It is absolutely uncomfortable for me to do it one by one."
"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."
 

Pricing and Cost Advice

Information not available
"The product's licensing is reasonable."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"For one license the pricing is about $35 a user."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"I don't feel that price is an issue for this product."
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Top Industries

By visitors reading reviews
Manufacturing Company
11%
Construction Company
8%
Retailer
7%
Comms Service Provider
7%
Construction Company
15%
Outsourcing Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

What needs improvement with Hex?
Hex can be improved if they could implement new models because there are new LLMs appearing on a weekly basis, and they are still using the same one. It would be nice if Hex would have a feature to...
What is your primary use case for Hex?
My main use case for Hex is that I use it daily as my transcription tool. It is really lightweight and easy to use. As a transcription tool in my daily workflow, Hex helps me to speak faster than w...
What advice do you have for others considering Hex?
Regarding Hex's AI capabilities, I think it is secured because it is using a local model. Regarding Hex's AI capabilities, its accuracy and reliability of output are quite nice, and it is one of th...
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Hex vs. Zoho Analytics and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.