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Hitachi Universal Replicator vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Universal Replicator
Ranking in Disaster Recovery (DR) Software
28th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
1
Ranking in other categories
Data Replication (11th)
Rubrik
Ranking in Disaster Recovery (DR) Software
8th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (3rd), Cloud Backup (6th)
 

Mindshare comparison

As of August 2026, in the Disaster Recovery (DR) Software category, the mindshare of Hitachi Universal Replicator is 0.9%, up from 0.2% compared to the previous year. The mindshare of Rubrik is 5.4%, down from 13.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Disaster Recovery (DR) Software Mindshare Distribution
ProductMindshare (%)
Rubrik5.4%
Hitachi Universal Replicator0.9%
Other93.7%
Disaster Recovery (DR) Software
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Optimizing data replication and management with unique resource handling features
The features of Hitachi Universal Replicator that I use include data flow, monitor, and Data Mobility Services. We have Data Mobility Services resource pool and resource group mirror unique allocated. Features like source journal, destination image, remote path, volume name, and capacity saving mode are valuable. De-duplication, compression, and capacity saving processing mode are essential. Other useful aspects are storage target, default data reduction, shared volume, and automatic journal creation. These features work synchronously for tasks like remote cloning or universal replication.
reviewer2588997 - PeerSpot reviewer
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Reliable automated backups have protected critical databases and simplified recoveries for our operations
Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate Hitachi Universal Replicator eight out of ten."
"The product's protection against ransomware is a significant benefit."
"The solution's technical support team is very responsive and proactive."
"The product is easy to install, easy to balance, and easy to work with."
"With an easy backup process, simple and fast recovery process, ability to scale out and still keep a single deduplication domain and a fast storage appliance, all I can think of to say is to shut up and take my money."
"Its reporting is most valuable. I like how it reports that everything is successfully backed up. It provides a summarized report that I can give to auditors and management."
"The most valuable feature from a simplicity point of view is that it is very simple and easy to deploy and scale."
"The implementation process is straightforward with simple clicks, cluster implementation, discovery, and adding components."
"The thing that sets Rubrik apart is the instant recovery feature."
 

Cons

"I have used Hitachi Universal Replicator for about two years, but it does not work fast and needs time to copy data."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."
"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
"The reporting can be vague, especially when something is failing."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"I would rate the stability a seven out of ten. There is always room for improvement."
"There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement."
"Rubrik could improve in customization options for dashboards."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
 

Pricing and Cost Advice

Information not available
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"It is a great value, but its cost is still a bit high."
"The cost was less than our previous provider, and this is a much better product."
"It is an expensive product."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is quite expensive for small businesses."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Government
10%
Manufacturing Company
10%
Comms Service Provider
8%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise56
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Universal Replicator?
I am not familiar with the pricing of Hitachi Universal Replicator. The storage purchase includes this feature, but a license is needed for replication, shadow image, and thin image.
What needs improvement with Hitachi Universal Replicator?
I think the graphical user interface can be more user-friendly. Although it is easy and intuitive now, there is always room for improvement regarding user interaction.
What is your primary use case for Hitachi Universal Replicator?
I use Hitachi Ops Center and Protector to create Thin Image, Shadow Image, and for remote replication. We also connect to Site Recovery Manager to replicate virtual machines to another site. We hav...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Shandong Telecom
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Hewlett Packard Enterprise, Veeam Software, Broadcom and others in Disaster Recovery (DR) Software. Updated: August 2026.
908,834 professionals have used our research since 2012.