Hitachi Virtual Storage Platform vs NetApp FAS Series comparison

Hitachi Vantara and NetApp are both solutions in the NAS category. Hitachi Vantara is ranked #5 with an average rating of 8.2, while NetApp is ranked #3 with an average rating of 8.8. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 96% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 7, 2024

Hitachi Virtual Storage Platform and NetApp FAS Series compete in the enterprise storage solutions category. NetApp FAS Series often has the upper hand due to its advanced features and perceived value for money.

Features: Hitachi Virtual Storage Platform offers non-disruptive migration, making it ideal for large database applications. Its Global Active Device feature enables access to the same volume from different locations. The platform is also noted for high-performance flash capabilities. NetApp FAS Series, however, is recognized for its protocol flexibility, reliable DataONTAP OS, and superior data management tools like SnapMirror and FlexClone. It supports various storage virtualizations.

Room for Improvement: Hitachi Virtual Storage Platform could benefit from enhanced user experience and better management tools. Users express concerns about pricing and lack of flexibility. NetApp FAS Series is criticized for its high pricing and limited UI options, but improvements in built-in monitoring and migration paths are often recommended.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform's deployment is favored in hybrid cloud settings with mixed reviews on technical support. NetApp FAS Series is appreciated for knowledgeable support teams, although coverage varies by region.

Pricing and ROI: Hitachi Virtual Storage Platform is competitively priced with some licensing challenges but positive ROI over time. NetApp FAS Series is costly yet offers features that justify the expense, aligning user satisfaction with ROI despite the initial investment.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp FAS Series Report (Updated: April 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

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Paweł Jabłoński

IT Infrastructure Manager at Bricoman Wilanów

Used for VMs with replication a feature, but need upgraded SSDs

We use this solution. I configured and updated it. Of course, I was also a user of applications that store data on that storage. We already have an SSD solution. So, rather than planning to go with an SSD solution, we are focusing on expanding it. If a company wants to deploy something new, it should choose a product with SSD, and NVMe disks. Overall, I rate the solution a six out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable feature of this solution is reliability."

"What I really like about this program, is that it is easy to use and easy to configurate."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Technical support has been helpful and responsive."

"The database workloads are pretty fast because I frequently move data from here to there."

More Pure FlashArray X NVMe pros

"The performance is very good."

"Its resilience is the most valuable."

"The product's performance is good."

"It is the most stable high-end solution in this area."

"The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure."

"The active-active option seemed to be working well and overall, it was a solid product."

"The product has great data storage performance with a 100% data security and availability guarantee."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

More Hitachi Virtual Storage Platform pros

"Reliable storage solution with an easy setup. It has high availability and makes single file restoration easy. It also has good stability and scalability."

"Most valuable features are its ease of use, robust Snapshot functionality, and that you can use it in two datacenters with SnapMirror-ing."

"Adaptive balancing is a valuable feature."

"The storage efficiency provided a maximum savings in our storage utilization."

"This solution provides us with easy management and great vendor support."

"The most valuable feature is SnapMirror."

"It changed the way we do Disaster Recovery (DR) around NetApp replication."

"The solution is stable."

More NetApp FAS Series pros

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"In terms of what needs improvement, the dashboard and management could be simplified."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"I would like to see replication and DR features in the next release of this solution."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"Maybe the price can be reduced since the solution is very expensive."

"I'd like to see the product implement active replication for vehicles such as VMware."

More Pure FlashArray X NVMe cons

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"The interface should be simplified and made easier to use."

"In terms of new features, I would be interested to see deduplication added in their next release."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"For mission critical issues the performance is low."

More Hitachi Virtual Storage Platform cons

"The NetApp FAS Series is not as high-performing and is not as fast. Its speed needs improvement, but this could only be done if it's an all-flash solution."

"Cluster mode needs to be more ubiquitous."

"They should add new features to the product."

"Replication should ideally be part of the ONTAP base bundle."

"I’ve found that I use command line more often than I thought needed. Some things should be done in the GUI, and command-line switches can be overwhelming and take up a lot of time."

"There is no NetApp infrastructure set up here in Greece."

"Installation of the additional switches and ETP could be improved."

"One area that needs improvement is the hyper-converged solution. Although NetApp has a solution, compared to Nutanix, it falls short."

More NetApp FAS Series cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"With VMware, we pay $300,000 annually."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The product is expensive."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"Hitachi VSP's pricing is good compared to other brands."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

More Hitachi Virtual Storage Platform pricing and cost advice

"In general, I find NetApp to be very expensive. That's the main issue I have with them. So it's a drawback in terms of pricing."

"We have considered upgrading to an All-Flash solution but when we evaluated the cost-benefit we discovered that we don't have enough money to invest in it. To maintain the same technology with All-Flash would be too expensive for us."

"There are products available in market with comparatively lower costs."

"The price, compared to competitors, is quite high."

"We are on a perpetual license."

"It is a moderately low-priced platform."

"I don't recall the price, but in general, pricing can always be better."

"The pricing of NetApp FAS Series is reasonable for its performance."

More NetApp FAS Series pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

19%

Government

Manufacturing Company

Educational Organization

61%

Manufacturing Company

Computer Software Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

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Which SAN product would you choose: IBM FlashSystem (FS9500) vs PureFlash Array/X NVMe vs PureFlash Array/XL NVMe?

Have you considered a NetApp FAS Storage for your NAS needs? I am sure it fits very well.

See all answers

What do you like most about NetApp FAS Series?

Flexibility in data replication.

See all answers

What is your experience regarding pricing and costs for NetApp FAS Series?

Cost is a big factor in our decision-making process. When we're buying storage, the first thing we look at is how muc...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 32% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 12% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 12% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

Dell PowerScale (Isilon) vs Hitachi Virtual Storage Platform

Compared 2% of the time

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Dell PowerScale (Isilon) vs NetApp FAS Series

Compared 23% of the time

HPE MSA vs NetApp FAS Series

Compared 10% of the time

NetApp AFF vs NetApp FAS Series

Compared 8% of the time

Dell Unity XT vs NetApp FAS Series

Compared 6% of the time

More NetApp FAS Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

March 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp FAS Series

March 2025

Download NetApp FAS Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp FAS series is an enterprise-level storage system that provides a wide variety of data management services, including data protection, block and file storage, and data management.

NetApp FAS is designed to be highly scalable, allowing your organization to grow storage capacity on demand. NetApp FAS also supports multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel, as well as various storage architectures, including SAN (Storage Area Network) and NAS (Network-Attached Storage).

The FAS series has multiple data protection and data management features, including snapshots, cloning, replication, and deduplication, to help secure your data and manage it more efficiently. The system integrates with other NetApp products and solutions, to create a unified data management platform. The system can be deployed on-premise, on multi-cloud environments, or hybrid.

NetApp FAS Series Benefits and Features

NetApp FAS series provides its users with several key benefits and features, including:

Scalability: NetApp FAS series is easy to scale, allowing organizations to rapidly grow their storage capacity according to demand.

Security: Protect and manage your data with various data protection and data management tools, including snapshots, cloning, replication, and deduplication.

Seamless integration: Integrate with other NetApp products and solutions to ensure a unified data management platform across on-premise, hybrid, and multi-cloud environments.

Reduced costs: Consolidation of multiple storage boxes greatly reduces the data center footprint. From a management point of view, with NetApp FAS you manage a single storage box instead of multiple storage boxes.
Compatibility: Forward and backward compatibility ensures that you don’t have to trade in existing controllers. New controllers can always integrate with previously released controllers.

Multi-protocol support: Support for multiple protocols, including NFS, SMB, iSCSI, and Fibre Channel.

High performance and availability: The solution has high input and output per second performance and ensures that critical data remains accessible in the event of a hardware failure.
Intuitive interface: The FAS series has a user-friendly interface and management dashboard, making it easy to manage your storage systems. With unified management, you can quickly run a single protocol on your entire system
Data cloning and replication: Easily clone databases of any size. Clones occupy a very, very small footprint on the storage until they are severed from the main database. Replications carried out by the system are fast and require very little bandwidth.

Reviews from Real Users

NetApp FAS Series stands out among its competitors for a number of reasons. Several major ones are its speed, reliability, and a wide variety of features.

Adriano S., IT project and infrastructure service manager, writes, “The replication feature is noteworthy because it's faster than most and it uses little bandwidth. Then there's the friendly interface that the equipment offers. With this interface, it is very easy to manage.”

Temitope O., a NetApp product manager at Hiperdist Ltd, says, “I like the unified management feature because sometimes you end up running a single protocol on the entire system. You rather have a system for a particular protocol and another system for other protocols, especially in a big environment like mine.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Children's Hospital Central California, Plex Systems, PDF PNI Digital Media, Denver Broncos, PDF KSM Legal, Clayton Companies, Virginia Community College

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp FAS Series

April 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp FAS Series

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. NetApp FAS Series and other solutions. Updated: April 2025.

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