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Hitachi Virtual Storage Platform vs Pure FlashArray X NVMe comparison

Hitachi Vantara and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while Pure Storage is ranked #6 with an average rating of 8.8. Hitachi Vantara holds a 8.1% mindshare in N, compared to Pure Storage’s 2.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.
Hitachi Virtual Storage Pla...
Read 54 Hitachi Virtual Storage Platform reviews
  • 4,838 Views
  • 1,790 Comparison Views
96% willing to recommend
Pure FlashArray X NVMe
Read 36 Pure FlashArray X NVMe reviews
  • 1,736 Views
  • 937 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Pure FlashArray X NVMe compete in the enterprise storage solutions category. Pure FlashArray X NVMe seems to have the upper hand due to its advanced features and superior performance despite higher pricing.

Features: Hitachi Virtual Storage Platform is valued for its robust scalability and integration capabilities. Pure FlashArray X NVMe is known for cutting-edge performance and comprehensive data protection features. Hitachi is recognized for enterprise-grade reliability. Pure FlashArray X NVMe excels in high-speed performance, making it preferable for critical applications. Pure FlashArray X NVMe offers SSD-level performance with NVMe benefits.

Room for Improvement: Users indicate that Hitachi Virtual Storage Platform could improve in simplicity and management efficiency. Pure FlashArray X NVMe users suggest enhancements in documentation and support resources. Hitachi requires more intuitive management features. Pure FlashArray X NVMe needs improved user guides. Hitachi could benefit from a more user-friendly interface.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform users mention moderate complexity in deployment but commend comprehensive customer service. Pure FlashArray X NVMe users report smoother deployment, benefiting from streamlined installation processes. Deployment is easier with Pure FlashArray X NVMe. Hitachi’s customer service is more responsive.

Pricing and ROI: Hitachi Virtual Storage Platform is noted for its competitive pricing and satisfactory return on investment. Pure FlashArray X NVMe, while more expensive, is considered worth the investment due to superior performance. Despite higher costs, Pure FlashArray X NVMe delivers better ROI attributed to its advanced functionalities.

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To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe Report (Updated: August 2025).
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
August 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
For more quotes and insights, download the Pure FlashArray X NVMe report
Bratislav Petkovic - PeerSpot reviewerSajithEruvangai - PeerSpot reviewerEugene Hemphill - PeerSpot reviewer
 

Customer Service

Sentiment score
6.4
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
Pure has good storage.
For more quotes and insights, download the Pure FlashArray X NVMe report
DA
reviewer943512 - PeerSpot reviewerEugene Hemphill - PeerSpot reviewerGokhan Dikmen - PeerSpot reviewer
 

Scalability Issues

Sentiment score
7.4
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
No quotes available
For more quotes and insights, download the Hitachi Virtual Storage Platform report
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
For more quotes and insights, download the Pure FlashArray X NVMe report
Joerg Utesch - PeerSpot reviewerJaka Demšar - PeerSpot reviewerEugene Hemphill - PeerSpot reviewer
 

Stability Issues

Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
For more quotes and insights, download the Pure FlashArray X NVMe report
DA
Gokhan Dikmen - PeerSpot reviewerSajithEruvangai - PeerSpot reviewer
GC
 

Room For Improvement

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
The interface management and monitoring need improvement.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
We mostly rely on long-term releases. We don't need the most up-to-date features, but we need a reliable environment.
For more quotes and insights, download the Pure FlashArray X NVMe report
Bratislav Petkovic - PeerSpot reviewerJoerg Utesch - PeerSpot reviewerSajithEruvangai - PeerSpot reviewerreviewer943512 - PeerSpot reviewer
 

Setup Cost

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
I would give it a nine out of ten in terms of costliness.
For more quotes and insights, download the Pure FlashArray X NVMe report
DA
Enes SUZER - PeerSpot reviewerEugene Hemphill - PeerSpot reviewerSajithEruvangai - PeerSpot reviewer
 

Valuable Features

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
For more quotes and insights, download the Pure FlashArray X NVMe report
Bratislav Petkovic - PeerSpot reviewerGokhan Dikmen - PeerSpot reviewerSajithEruvangai - PeerSpot reviewerEugene Hemphill - PeerSpot reviewer
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
54
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st)
Pure FlashArray X NVMe
Ranking in All-Flash Storage
14th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Hitachi Virtual Storage Platform is 8.1%, up from 8.2% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays
 

Featured Reviews

Bratislav Petkovic - PeerSpot reviewer
Active data management enhances performance and simplifies operation
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.
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Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Read full review
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
16%
Manufacturing Company
9%
Government
7%
Computer Software Company
14%
Manufacturing Company
10%
Financial Services Firm
10%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby dat...
See all answers
What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
See all answers
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...
See all answers
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, b...
See all answers
 

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Product Reports

Buyer's Guide
Hitachi Virtual Storage Platform
August 2025
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
Pure FlashArray X NVMe
August 2025
Pure FlashArray X NVMe reportDownload Pure FlashArray X NVMe product report
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
 

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage
 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Fremont Bank, Judson ISD, The Nielsen Company
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure FlashArray X NVMe
August 2025
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