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IBM Cloud Video vs Zoom comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cloud Video
Ranking in Virtual Meetings
41st
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
CDN (30th)
Zoom
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
225
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Virtual Meetings category, the mindshare of IBM Cloud Video is 0.3%, down from 0.4% compared to the previous year. The mindshare of Zoom is 10.7%, down from 12.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings
 

Featured Reviews

RL
Great user interface and easy to implement
I like the corporate looking user interface for the audience and very straight forward log-in process too. The user interface of other solutions such as GoToWebinar can be confusing for a less tech-savvy audience. IBM has thoroughly thought through everything and the flexibility to integrate the API to expand the registration gateway allows us to have an extra layer of security. Furthermore, the brand IBM is reputable in the market for its data and network security.
Luiz Kazan - PeerSpot reviewer
Utilizing versatile features for efficient personal and work meetings
Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the user interface. There aren't too many buttons that the audience will have to fiddle with."
"The solution is easy to set up."
"Zoom is stable and I haven't had any problems with it."
"One of the most valuable features is the user interface. With every new update, they introduce new useful features."
"No interruptions occurred, and nothing changed even when we had 30 people; it wasn't laggy or interrupting."
"When there is a large number of people involved, I can pinpoint a particular person and I can message him in Zoom, rather than messaging everybody involved. I can directly communicate with that person and I find that feature very useful."
"I rate Zoom as a seven out of ten. This is because it is much easier to use than Microsoft Teams."
"Zoom is easy to use."
"I rate Zoom as an eight out of ten, owing to the quality of its video and audio, its accountability, ease of use and intuitiveness."
 

Cons

"They should improve the registration gateway. Currently, you can't do a pre-event registration that's straightforward. You have to do an API to integrate. It would be a lot easier if they had that."
"Zoom often does fixes or checks the vulnerability of their solution. However, they could increase security."
"The video side should be improved, especially if too many people log in at once."
"Maybe the UI could be improved a bit."
"The paid version is quite expensive. There's no middle ground between free and paid."
"In some cases, I am not able to have a special background during the conversation. It could be because my device is not powerful enough, but I am not able to share a properly designed background. I am having problems setting up my virtual background. It is very easy to set up a virtual background during the conversation with Microsoft Teams, and that's why I like Microsoft Teams, but with Zoom, I find it difficult. I am not able to set up my virtual background very easily. They can look into this area and then see how to improve it."
"Zoom could improve its security measures. A friend faced an issue where it was easy to crack the code."
"I can't think of any features that are lacking."
"One thing that Zoom can improve is the chat. You can send messages to a specific person without messaging everyone. But everyone sees the whole chat if the administrator lets them see the chat. Maybe they could add an option to let you open a private conversation on the side with a person."
 

Pricing and Cost Advice

Information not available
"Zoom is free."
"There is a free version of Zoom which allows you a certain limited amount of time usage and there is a corporate version of the solution where you have to pay."
"I use the free version that is available, so I'm not sure what the licensing prices are."
"We have to pay for the product's license."
"The version I am using of Zoom is free."
"The cost for Zoom is reasonable."
"There is a 40-minute time limit when you use the basic version, which is free."
"I believe that all of their licenses are purchased, so that they may use the solution for their teaching purposes."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
77%
University
3%
Computer Software Company
3%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
Zoom offers a free version for up to forty minutes.
 

Comparisons

No data available
 

Also Known As

IBM Ustream
No data available
 

Overview

 

Sample Customers

Airbnb, N3 Results, University of Notre Dame
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about Zoom Video Communications, Cisco, Microsoft and others in Virtual Meetings. Updated: June 2025.
860,592 professionals have used our research since 2012.