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IBM Cognos vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
7th
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Ranking in Reporting
2nd
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
296
Ranking in other categories
Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.6%, down from 4.3% compared to the previous year. The mindshare of Tableau is 17.5%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a stable product."
"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."
"The most valuable features of IBM Cognos are governance and enterprise reporting."
"A drag-and-drop interface for selecting creating ad hoc reports makes this product very easy to use."
"The comprehensiveness or broadness of the software functions or business intelligence functions that it provides is valuable. It is also quite easy to use and user-friendly."
"IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting."
"The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools."
"It's enabled us to report directly from our main application systems. We're removing islands of data and we're removing inefficiencies, where people or small divisions had their own store of information."
"Tableau's initial setup was straightforward."
"The solution is being delivered to our customer, who appreciates the insights generated from the reports. It is easy for them to drill into the details and use interactive charts."
"The solution helps users create dashboards and analyze data without relying on IT or product teams."
"Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice."
"I love the customization skills that Tableau has, it is not restricted to what is built-in already."
"It is easy to adapt visualizers to have interactive conversations among decision-makers."
"Tableau's most valuable features are user-friendliness and have a connection between multiple source systems. You can publish a report by using Tableau Public and there you can make your data online, not only batches of data, you can use it as an online analytical tool."
"Its dashboarding is the most valuable. It is easy to create visualizations and dashboards and import Excel sheets and ESP files in Tableau as compared to other tools."
 

Cons

"There are a lot of limitations with the out-of-the-box tool."
"I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients."
"I don't like that when we use Colab packages, we get less functionality. For example, you can make groups of data with Excel or with the data sets from the packages, but when you use the Colab packages directly, you can only group the data when you analyze it with Analysis Studio. I think Cognos needs to improve more on this functionality."
"It could have more options for themes."
"I need improvements, particularly with the Framework Manager, which has an outdated user interface from older versions like IBM Cognos 10 or 8. Additionally, the Event Studio, which offered great flexibility in previous versions, is no longer available in IBM Cognos Analytics 12. These are areas that could be improved to enhance the product."
"The high cost of a license makes it hard to scale up on a budget."
"Most of our company's customers want to be able to deploy IBM Cognos on a web application and use it as a desktop application, which is not possible currently."
"We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required."
"When there are millions of records, scaling up is quite difficult."
"Bursting email is needed to deliver the reports to many people in their inboxes and this functionality is not provided by Tableau."
"Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."
"Lacks customization in some areas."
"I am not a frequent user of this solution, so I am not sure what they've been doing recently. The last time when I used it, I had to use other tools with it for data extraction and cleansing. Its price should also be improved. It is more expensive than Power BI. In terms of training, there is generally better online training for Power BI, but I am not sure of that. It would be helpful to know from where to access its training."
"Some of our clients are looking for better UI when using Tableau as they often work with this solution directly."
"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
"An advanced type of visualization is a bit tricky to create. It has something called a Calculated field, and that sometimes gets a bit difficult to use when you want to create an advanced type of visualization."
 

Pricing and Cost Advice

"Pricing should be improved."
"There is need to assess the purchase license accordingly so as to avoid audit penalties."
"IBM Cognos is priced reasonable. However, it is more expensive than Power BI and Tableau."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"The pricing of this product is meant for medium to large-scale enterprises."
"The solution is affordable."
"It is averagely priced."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"There is a license required, we pay an annual license which is priced fair."
"It is expensive when you compare it with Power BI. It should be cheaper."
"The value for money is definitely there."
"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
"It is a bit overpriced."
"The professional version of Tableau is quite expensive."
"For our organization, the cost hasn't been an issue."
"Tableau is an expensive solution."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
57%
Financial Services Firm
7%
Computer Software Company
4%
Manufacturing Company
4%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about IBM Cognos vs. Tableau and other solutions. Updated: February 2025.
845,040 professionals have used our research since 2012.