Domo vs Tableau comparison

Domo and Salesforce are both solutions in the BI (Business Intelligence) Tools category. Domo is ranked #15 with an average rating of 7.0, while Salesforce is ranked #2 with an average rating of 8.5. Domo holds a 6.7% mindshare in BIT, compared to Salesforce’s 17.5% mindshare. Additionally, 84% of Domo users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Domo

Read 37 Domo reviews

5,161 Views
4,407 Comparison Views

84% willing to recommend

Tableau

Read 296 Tableau reviews

17,456 Views
14,743 Comparison Views

89% willing to recommend

Domo

Tableau

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Domo are prominent competitors in the business intelligence and data visualization market. Tableau tends to have the advantage in visualization capabilities and user-friendliness, while Domo excels in data integration and rapid deployment scenarios.

Features: Tableau offers strong drag-and-drop functionality, geo-spatial analysis, and data blending capabilities that facilitate self-service analytics without coding. Its connectivity to various data sources and community support also enhance its flexibility. Domo, meanwhile, excels in data integration with its Magic ETL tool and its collection of preconfigured apps, which simplify the deployment process.

Room for Improvement: Tableau can expand its advanced data science capabilities and improve handling of large datasets and dynamic parameters. In contrast, Domo could enhance its visualization options and support for large data processing while improving integration with advanced analytics and machine learning tools.

Ease of Deployment and Customer Service: Tableau offers On-premises, Public Cloud, and Hybrid Cloud deployment options and is praised for its high-quality customer service and strong community support. Domo presents strong Private and Public Cloud deployment features with good customer support, though it may require more attention to complex service requests, particularly where data integration tasks are substantial.

Pricing and ROI: Tableau's pricing is often seen as higher compared to products like Power BI, yet it is considered cost-effective for larger deployments due to its comprehensive feature set. Domo's pricing reflects its capabilities as an all-in-one platform for data integration and analytics, offering a favorable ROI by quickly deriving insights from large datasets despite the higher cost. Both products are seen to offset costs over time due to their efficiency and the time savings they deliver.

To learn more, read our detailed Domo vs. Tableau Report (Updated: February 2025).

Buyer's Guide

Domo vs. Tableau

February 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Domo

Ranking in BI (Business Intelligence) Tools

15th

Ranking in Reporting

7th

Ranking in Data Visualization

9th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (46th), Business Performance Management (15th)

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

296

Ranking in other categories

Embedded BI (1st)

Mindshare comparison

As of April 2025, in the BI (Business Intelligence) Tools category, the mindshare of Domo is 6.7%, up from 4.6% compared to the previous year. The mindshare of Tableau is 17.5%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools

Q&A Highlights

Dawn Fenstermacher

Director Business Intelligence at J.W. Pepper & Son, Inc.

Sep 04, 2023

Which BI tool has the best reporting capabilities?

What do you want for reporting reasons must be the starting point? And if you wish to have data analytics tools, BI Solutions have a variety of different analytics options available. You must now think about your data sources, which should be accurate and clean. Do you need to prepare or transform your data, or not? You now need to consider your finances and compare both subscription-based and free open source business intelligence. The market is filled with BI systems, and while many of their primary features are comparable, there are differences in each one's cost and level of capability. Some solutions start out inexpensively, but if you require more functionality, you must pay more or even purchase a third-party product. Some solutions appear to be more expensive, yet they come with all the tools you might not need going forward. Finally, whichever option you select will require some time commitment because your core company is unrelated to IT and you require tools for data analytics. In any case, I use Sisense, but you can start with any solution and compare the characteristics of each to see which is easier.

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Featured Reviews

James John Wilson

Business Development Manager at Freelancer

Robust, powerful, and easy to use

There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two. However, they were particular. What I wanted to see was the ability to collapse when you group a set of rows, let's say when you group them by status or health, so you have your red projects grouped up top. I wanted to compress or collapse that group of red and then open the yellow projects and then the green projects. There were a bit more features in the tables than I wanted to see. They have a widget that you can use either in Microsoft PowerPoint to pull over data into your PowerPoints and refresh graphs or charts or metrics or tables. I would love to see that available in Google Slides. I used it successfully in PowerPoint; however, at one company, they were only using Google products, and so that widget didn't help with reporting in slides. Therefore, we had to do a bit more manual work for our quarterly business reviews or monthly business reviews to produce our executive presentations. Sometimes the fonts were difficult to read if you're trying to put a lot of data in a table and show a lot of rows. Sometimes the fonts got too light, and you had to really play with it to try and figure out how to make it readable. One thing I had to do, and I don't know if it's necessarily a bad thing, was when I was running a meeting, I would have to go turn off the data jobs. If I was running a meeting and a lot of times people were scrambling in the background to do their updates even as the meeting was occurring, it would cause the page to render very slowly. It would sometimes pause or freeze. I found that if I went and turned off the status, the data update jobs that we're pulling data from Smartsheet, then the meetings would work more smoothly, and there were no interruptions or delays.

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ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"The ability to create custom connectors was useful because you never know, with customers, what platform they want to utilize or what data they have. It gave us a lot of flexibility in being able to bring data in from different places."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"The ETL tools they have in Redshift are pretty awesome... I can work in Redshift to get the data from AWS and work in Redshift, in Domo, to create Transforms and the data structure we need..."

"The fact that you can add any data source is valuable. The entire data handling suite they have, all the apps, etc., is pretty amazing. One of the key things, not being a techie or a data-warehouse guy, is that you can connect data sources, and do all kinds of pretty amazing things."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"The ease of use, overall, is one of the valuable features, as is the ease of setup. Other than making sure IT was aware of, and agreed with our proceeding, we did not need IT for any of the setup. The ease of setup is more valuable than you might think. The ease of configuring the security policies, setting up groups, and setting up personalized data permissions so that only certain people can see certain data — that stuff is amazing... Domo really is extraordinarily full-featured, but it's really easy to use."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

More Domo pros

"The UI part is the best. The end-users can easily get started with Tableau Desktop or Tableau Online because of its user-friendliness."

"The dashboards are amazing, with different report types and stunning visuals. Most importantly, Tableau's AI with machine learning automatically predicts features and reports based on historical data. These are the three most valuable features for me."

"I like the calculation feature. I would not say it's such a good feature in Tableau, but if you have the knowledge, you can make that feature visible to everyone. It's not a feature that we can drag and drop and get the information. But whatever the data, whatever the calculation, I'm able to do. It's basically the knowledge base. Whatever knowledge I have, I can make that information public and publish it for management."

"It is a stable solution."

"Tableau has many good features. It is user-friendly, has a simple-to-use interface, and has a customizable dashboard."

"The most valuable feature is the user experience."

"It's very easy to use and users don't need any IT support to access it as the information is right there."

"It has a shallow learning curve and so you can go to market very, very, very quickly."

More Tableau pros

Cons

"It is expensive."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"It is expensive."

"If Domo had a Copilot feature, you could interact with the graphs and talk to the graphs and tables."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"I would like to publish a dashboard for the employees so that they can also see the performance of our organization. But that is not a feature in Domo, although it's something that Zoho provided."

"I would also like to see improvements to their drag and drop Magic ETL tool. You can drag and drop your ETL tool, but it doesn't really work for a large amount of data. It struggles with that. In a real-world application, where you're working with 30 million rows or 100 million rows, it takes a bit longer to process the data. If you do it in the Redshift ETL tool, using your own code, it's much faster."

More Domo cons

"The data processing in Tableau is pathetic compared to Qlik."

"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."

"If I have to develop any, for example, pie charts, I can develop them just fine. However, if I have to develop a donut chart, that I cannot do it in a simple way. There are tricks that I need to use if I have to design a donut chart. It should be more flexible and provide more visualization options."

"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."

"To be the best in the market, Tableau has to improve its user interface and also look into developing implementing the best machine learning algorithms."

"The solution could improve the scalability, it is difficult to make changes."

"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."

"If you mainly need a tool for BI reporting, it's not the best option. Tableau needs better abilities to generate simple reports, integrate, create databases, and work with data lakes."

More Tableau cons

Pricing and Cost Advice

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"No matter if you're a developer or an end-user, the licensing cost is around $12 per user per month."

"The price that they offered was around $200 per user license. It was pretty cheap at that time compared to other companies. I think they have revamped their pricing structure since then."

"The solution is expensive compared to one of its competitors."

"For about 100 users our cost is $95,800."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"Domo is slightly costly but it's much cheaper than some."

More Domo pricing and cost advice

"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."

"The cost is high."

"The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges."

"The product's price is relatively inexpensive and manageable for enterprise-level companies."

"Licensing fees are paid on a yearly basis."

"The value for money is definitely there."

"Tableau is an expensive solution compared to Power BI."

"There is a license required, we pay an annual license which is priced fair."

More Tableau pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Answers from the Community

Dawn Fenstermacher

Director Business Intelligence at J.W. Pepper & Son, Inc.

Sep 4, 2023

Which BI tool has the best reporting capabilities?

I have been impressed by Northcraft Analytics. Their technology is based on MS Power BI. I would check them out.https://www.northcraftanalytic...

2 out of 5 answers

Bryan Marks

Director of Marketing with 11-50 employees

Jul 27, 2023

TIBCO Spotfire is the best solution for you. Go to https://syncsite.net/business-... to learn more and I'll be happy to help you further if interested - Bryan Marks with Syncsite.

Read full answer

HAGAY REINMAN

Full-stack Developer at ViewersLogic

Jul 27, 2023

I think you should first decide which budget you can allocate for it.You can find "free' tools like Google Looker Studio, which have limited reporting and email capabilities. I assume other cloud vendors have similar "free" tools.Other reporting tools can cost from 10's $ per user per month to 100K$ for a year and more.There is also an open-source tool named Superset

Read full answer

See all 5 answers

Top Industries

By visitors reading reviews

Computer Software Company

12%

University

10%

Manufacturing Company

Financial Services Firm

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

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What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

See all answers

What needs improvement with Domo?

One of the biggest problems is that end users require a license to run their own reports and dashboards, which are fairly expensive. Domo is also not the easiest product to use and is more expensiv...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Microsoft Power BI vs Domo

Compared 39% of the time

Palantir Foundry vs Domo

Compared 4% of the time

Databricks vs Domo

Compared 3% of the time

Looker vs Domo

Compared 3% of the time

Apache Superset vs Domo

Compared 2% of the time

More Domo Competitors

Microsoft Power BI vs Tableau

Compared 19% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 5% of the time

SAS Visual Analytics vs Tableau

Compared 3% of the time

More Tableau Competitors

Product Reports

Buyer's Guide

Domo

March 2025

Download Domo product report

Buyer's Guide

Tableau

March 2025

Download Tableau product report

Also Known As

corda

Tableau Desktop, Tableau Server, Tableau Online

Overview

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Domo

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Sample Customers

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Domo vs. Tableau

February 2025

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Find out what your peers are saying about Domo vs. Tableau and other solutions. Updated: February 2025.

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