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IBM Master Data Management on Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Master Data Management ...
Ranking in Cloud Master Data Management (MDM)
15th
Average Rating
0.0
Reviews Sentiment
7.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Cloud Master Data Management (MDM) category, the mindshare of IBM Master Data Management on Cloud is 1.6%, up from 0.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 21.6%, down from 32.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)21.6%
IBM Master Data Management on Cloud1.6%
Other76.8%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1507302 - PeerSpot reviewer
Sr Solution Architect - Enterprise Storage and Virtualization at a computer software company with 501-1,000 employees
Effective service consolidation, new features frequent added, and beneficial centralized management
My advice to others would be IBM Master Data Management on Cloud should be considered as one of the solutions in comparison with other cloud providers in that area. Compare other solutions, such as Azure or AWS Endure data management. Based on some of the projects that we have had most customers have been extremely satisfied, I rate IBM Master Data Management on Cloud a nine out of ten.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Master Data Management on Cloud has been valuable because it has helped in the consolidation of services and lots of the cost of administering and centralizing all the management and automation. Additionally, new features are frequently added."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"The solution allows the complete governance process, starting from the data quality, those definitions, and it can get the data quality in the EDC."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"Initial setup was fairly easy."
"The most valuable feature of Informatica Enterprise Data Catalog is it provides clients with a full view of the enterprise data assets. For example, how many data assets they have and who owns them."
"Informatica Cloud Data Quality was most valuable for our real-time data quality monitoring needs."
"Data integration is the most valuable feature. The ability to connect to any of the sources and enterprise applications makes our lives easier."
"The features I find most valuable is the synchronization, verification, functionalities and all the data integration features."
 

Cons

"The solution is continually being improved by adding features. They should continue to improve the solution in the future."
"In terms of what could be improved, they need to create a rules repository. Business rules for the attributes that you have, keeping them in that central repository, and governance of them is something which Axon is lacking a bit. The Informatica Data Quality tool actually caters to that, so that's probably why they have not built that up in the Axon, but it is definitely something that can be built in to this product, as well."
"Currently, there are limitations in processing and the interface."
"One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities."
"Some capabilities from the cloud version are not included in the on-premises version."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"The GUI needs to be a little more user-friendly and appealing."
"The user interface of the product needs to be improved"
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
 

Pricing and Cost Advice

Information not available
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"The product has a high price point."
"Informatica is very expensive."
"The product is highly-priced."
"The solution's pricing model is easy, but it is very expensive."
"The pricing is quite flexible."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Zions Bancorporation, London Borough of Camden, Government of Odisha, 1-800-Flowers.com, Nordea Bank, Sonoma County, California, Localiza
The Travel Company, Carbonite
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: January 2026.
881,082 professionals have used our research since 2012.