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IBM Master Data Management on Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Master Data Management ...
Ranking in Cloud Master Data Management (MDM)
15th
Average Rating
0.0
Reviews Sentiment
7.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
 

Mindshare comparison

As of January 2026, in the Cloud Master Data Management (MDM) category, the mindshare of IBM Master Data Management on Cloud is 1.6%, up from 0.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 21.6%, down from 32.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)21.6%
IBM Master Data Management on Cloud1.6%
Other76.8%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1507302 - PeerSpot reviewer
Sr Solution Architect - Enterprise Storage and Virtualization at a computer software company with 501-1,000 employees
Effective service consolidation, new features frequent added, and beneficial centralized management
My advice to others would be IBM Master Data Management on Cloud should be considered as one of the solutions in comparison with other cloud providers in that area. Compare other solutions, such as Azure or AWS Endure data management. Based on some of the projects that we have had most customers have been extremely satisfied, I rate IBM Master Data Management on Cloud a nine out of ten.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"IBM Master Data Management on Cloud has been valuable because it has helped in the consolidation of services and lots of the cost of administering and centralizing all the management and automation. Additionally, new features are frequently added."
"We use parts and standardization for most of our testing. We purchase the US Postal Service address database, which is updated periodically. Many useful tools, such as Google Maps, can detect and mark new businesses or changes in business locations. Informatica captures and updates this information. Some periodic maintenance is involved, but setting it up is not overly complicated."
"The scalability is very high."
"It is a scalable product."
"It is easy to create REST-based interfaces of the master data objects."
"The user interface is flexible and the visibility of the data flow is amazing."
"Initial setup was fairly easy."
"The staging and hierarchical features are the most valuable."
"The application integration will give you more flexibility when dealing with APIs."
 

Cons

"The solution is continually being improved by adding features. They should continue to improve the solution in the future."
"The high price of the product is an area of concern where improvements are required."
"The integration with other data management tools can be enhanced. For instance, there is no integration with tools like Collibra or Hubview."
"The integration could be a bit better. The process is something new."
"It can be improved in terms of performance and execution. I'm expecting better performance. It currently has some restrictions in terms of execution. For example, if we want to run it in the command mode and execute it, there are some restrictions, and we are facing some issues with a huge volume of data. These restrictions are not there in Informatica PowerCenter because we are able to execute a huge volume of data, and there are more ways to execute it."
"It would be great if the cloud version could match the full range of capabilities available on-premise."
"It could be improved by including a buffer that saves data when there is a connectivity issue."
"This service could be more cost-effective."
"Informatica MDM has a complex user interface, which could be improved."
 

Pricing and Cost Advice

Information not available
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"The licensing price of the product depends on the organization's requirements."
"The product is very expensive"
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"Comparatively, their prices are a little bit too high."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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Also Known As

No data available
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Zions Bancorporation, London Borough of Camden, Government of Odisha, 1-800-Flowers.com, Nordea Bank, Sonoma County, California, Localiza
The Travel Company, Carbonite
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: January 2026.
881,082 professionals have used our research since 2012.