IBM Watson Explorer vs Tableau Enterprise comparison

The compared IBM and Salesforce solutions aren't in the same category. IBM is ranked #11 in DM , and holds a 1.9% mindshare in the category. Salesforce is ranked #2 in BIT , with an average rating of 8.3, and holds a 10.3% mindshare. Additionally, 100% of IBM users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

IBM Watson Explorer

Read 10 IBM Watson Explorer reviews

556 Views
95 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

18,844 Views
11,683 Comparison Views

89% willing to recommend

IBM Watson Explorer

Tableau Enterprise

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IBM Watson Explorer and Tableau Enterprise based on real PeerSpot user reviews.

Find out in this report how the two Data Mining solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed IBM Watson Explorer vs. Tableau Enterprise Report (Updated: March 2020).

Buyer's Guide

IBM Watson Explorer vs. Tableau Enterprise

March 2020

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Watson Explorer

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Mining (11th)

Tableau Enterprise

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

307

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Watson Explorer is designed for Data Mining and holds a mindshare of 1.9%, up 0.8% compared to last year.
Tableau Enterprise, on the other hand, focuses on BI (Business Intelligence) Tools, holds 10.3% mindshare, down 19.8% since last year.

Data Mining Market Share Distribution
Product	Market Share (%)
IBM Watson Explorer	1.9%
IBM SPSS Modeler	20.6%
IBM SPSS Statistics	20.0%
Other	57.5%

Data Mining

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	10.3%
Microsoft Power BI	14.1%
Amazon QuickSight	4.9%
Other	70.7%

BI (Business Intelligence) Tools

Featured Reviews

it_user1319820

Lead Engineer at a computer software company with 10,001+ employees

A data analysis tool that is scalable and includes keyword search functionality

The solution is used for a government company for data collection and analysis I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer. I have been using the solution for five…

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We take natural language that was happening in our repositories and our application and then feed it to the Watson APIs. We receive JSON payloads as an API response to get cognitive feedback from the repository data."

"Ease of use is pretty good as is the standardization of not actually having to have my own natural learning algorithms, just to use the Watson APIs."

"I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer."

"The ability to easily pull together lots of different pieces of information and drill down in a smarter way than has been possible with other analytics tools is key. Watson is all based on a set of AI and deep learning, machine-learning capabilities, and it is looking behind the scenes at some relationships that you likely would not have spotted on your own. It's pulling things together, categorizing some things, that are not something that you might have seen on your own."

"For me, as a user, the most valuable feature is the ability to ingest and then retrieve information from a range of separate sources; the ability to dissect questions in context and actually answer them."

"The valuable feature of Watson Explorer for us is data entities, and to see the hidden insights from within unstructured data."

"Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good. It is a very good tool, and it basically brings life into data with good design. We have been creating a lot of interactive visualizations and dashboards. It has a public version. There are public communities from where you can get a lot of examples for practice."

"I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it."

"It is very good for data visualization. It has very powerful visualizations and is easy to use."

"Analysis is now more visual than in the past."

"It's intuitive and highly mature"

"There is a lot of APIs available, which means that Tableau can be customized to a large extent."

"The solution offers very good reporting."

"The most valuable part of the solution is the general dashboard features."

More Tableau Enterprise pros

Cons

"Much of IBM operates this way, where they have sets of tools that are in the middleware space, and it becomes the customer's responsibility or the business partner's responsibility to develop full solutions that take advantage of that middleware. I think IBM's finding itself in that spot with Watson-related technologies as well, where the capabilities to do really interesting and useful things for customers is there, but somebody still has to build it. Is that going to be the customer? Are they going to be willing to take on that responsibility themselves"

"It needs better language support, to include some other languages. Also, they should improve the user interface."

"Small businesses will probably have a little harder time getting into it, just because of the amount of resources that they have available, both financial and time, but it really is a solution that should work for them."

"More cognitive feedback would be good. The natural language analysis is great, the sentiment analyzers are great. But I would just like to see more... innovation done with the Watson platform."

"I would say, give some kind of a community edition, a free edition. A lot of companies do, even Amazon gives you some kind of trial and error opportunities. If they could provide something like that, it would be good."

"It is a little bit tricky to get used to the workflow of knowing how to train Watson, what can be provided, what can't be, how to provide it, how to import, export, and what it means every time you have to add a new dictionary"

"The solution is expensive."

"Stability is actually one of the areas that could use improvement. Setting it up is always tough. Setting Explorer requires experts, but also the underlying platform is not that stable. So it really needs a good expert to keep it running."

"Other tools are more competitively priced."

"When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers."

"If they could add global filters in the stories, more chart types, and default colours, it would help."

"Tableau has so many functions, so sometimes it's hard to find the right solution quickly. I have to search multiple menu bars to find the right command."

"There have been issues where suddenly the site will not respond, requiring a restart."

"If you wanted to create something without making it an extra column in the data set, you can't just rename it to a more user-friendly short name."

"The development part should be better. We are putting a lot of effort in during development, so if we face any struggles, we have to find workaround solutions on the internet."

"It would be nice to include more features on each dashboard."

More Tableau Enterprise cons

Pricing and Cost Advice

"The solution is expensive."

"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."

"Tableau has reasonable pricing."

"Its licensing cost should be improved."

"Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization."

"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."

"The product's price is relatively inexpensive and manageable for enterprise-level companies."

"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."

"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Educational Organization

14%

Performing Arts

12%

University

10%

Recreational Facilities/Services Company

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	66
Large Enterprise	182

Questions from the Community

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Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Compared 6% of the time

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Compared 5% of the time

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Compared 4% of the time

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Product Reports

Buyer's Guide

IBM Watson Explorer

September 2025

Download IBM Watson Explorer product report

Buyer's Guide

Tableau Enterprise

September 2025

Download Tableau Enterprise product report

Also Known As

IBM WEX

Tableau Desktop, Tableau Server, Tableau Online

Overview

IBM Watson Explorer is a cognitive exploration and content analysis platform that lets you listen to your data for advice. Explore and analyze structured, unstructured, internal, external and public content to uncover trends and patterns that improve decision-making, customer service and ROI. Leverage built-in cognitive capabilities powered by machine learning models, natural language processing and next-generation APIs to unlock hidden value in all your data. Gain a secure 360-degree view of customers, in context, to deliver better experiences for your clients.

IBM

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

RIMAC, Westpac New Zealand, Toyota Financial Services, Swiss Re, Akershus University Hospital, Korean Air Lines, Mizuho Bank, Honda

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

IBM Watson Explorer vs. Tableau Enterprise

March 2020

Free Report: IBM Watson Explorer vs. Tableau Enterprise

Find out what your peers are saying about IBM Watson Explorer vs. Tableau Enterprise and other solutions. Updated: March 2020.

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