IBM Watson Explorer vs Microsoft Power BI comparison

The compared IBM and Microsoft solutions aren't in the same category. IBM is ranked #9 in DM , and holds a 2.8% mindshare in the category. Microsoft is ranked #1 in BIT , with an average rating of 8.0, and holds a 8.9% mindshare. Additionally, 100% of IBM users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

IBM Watson Explorer

Read 10 IBM Watson Explorer reviews

653 Views
170 Comparison Views

100% willing to recommend

Microsoft Power BI

Read 327 Microsoft Power BI reviews

23,151 Views
14,585 Comparison Views

93% willing to recommend

IBM Watson Explorer

Microsoft Power BI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between IBM Watson Explorer and Microsoft Power BI based on real PeerSpot user reviews.

Find out in this report how the two Data Mining solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed IBM Watson Explorer vs. Microsoft Power BI Report (Updated: March 2020).

Buyer's Guide

IBM Watson Explorer vs. Microsoft Power BI

March 2020

Download the complete report

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

IBM Watson Explorer

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Mining (9th)

Microsoft Power BI

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

327

Ranking in other categories

BI (Business Intelligence) Tools (1st), Reporting (1st)

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. IBM Watson Explorer is designed for Data Mining and holds a mindshare of 2.8%, up 0.6% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 8.9% mindshare, down 21.4% since last year.

Data Mining Market Share Distribution
Product	Market Share (%)
IBM Watson Explorer	2.8%
IBM SPSS Modeler	19.1%
IBM SPSS Statistics	18.5%
Other	59.599999999999994%

Data Mining

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Microsoft Power BI	8.9%
Tableau Enterprise	6.2%
Amazon QuickSight	3.7%
Other	81.2%

BI (Business Intelligence) Tools

Featured Reviews

it_user1319820

Lead Engineer at a computer software company with 10,001+ employees

A data analysis tool that is scalable and includes keyword search functionality

The solution is used for a government company for data collection and analysis I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer. I have been using the solution for five…

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Livia Vasilescu

HR Manager at PPB

Use advanced data preparation features in analytics projects

Microsoft Power BI can be quite slow when working with data sources that aren't from a data warehouse or a more robust source or data artifact. When working with exports, which we do frequently, the load takes considerable time. This occurs with any BI tool, and it's related to our working methods due to limitations within the area. In HR, we typically use exports because we have numerous data sources. Ideally, Microsoft Power BI would have a no-code or low-code solution for the data sources to be built by the actual developers or development team. This would eliminate the need to work directly with exports. We would have a middle ground to create a warehouse without all the infrastructure, as building a warehouse within an organization can require substantial resources, both in time and personnel.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"For me, as a user, the most valuable feature is the ability to ingest and then retrieve information from a range of separate sources; the ability to dissect questions in context and actually answer them."

"We take natural language that was happening in our repositories and our application and then feed it to the Watson APIs. We receive JSON payloads as an API response to get cognitive feedback from the repository data."

"The valuable feature of Watson Explorer for us is data entities, and to see the hidden insights from within unstructured data."

"I have found the auto-generated document very useful as well as the main keywords that are highlighted, which are used for the search functionality within IBM Watson Explorer."

"Ease of use is pretty good as is the standardization of not actually having to have my own natural learning algorithms, just to use the Watson APIs."

"The ability to easily pull together lots of different pieces of information and drill down in a smarter way than has been possible with other analytics tools is key. Watson is all based on a set of AI and deep learning, machine-learning capabilities, and it is looking behind the scenes at some relationships that you likely would not have spotted on your own. It's pulling things together, categorizing some things, that are not something that you might have seen on your own."

"You don't need much support with Microsoft Power BI because it has such a large base of users who can answer your questions on their forums. There are also many video tutorials and webinars available online that offer solutions to whatever problems you may have."

"The best feature for me is Power Query. I know that probably sounds strange, but you can't do too much with visuals and reports if the backend stuff is horribly dirty and just bad. But for me, that is absolutely fantastic. I can load the data and do the transformation and be able to load it in a useful way. There are tons of connections, which is absolutely fantastic as well. It's been fairly easy, and it's intuitive."

"It has provided customer purchase patterns and great visualization."

"The fact that you can visualize items is great."

"Reporting is the best thing about Power BI. And it could help improve decision-making in many ways. Power BI is flexible and easier to use compared to tools."

"One of the most valuable features of Microsoft Power BI is its easy way of sharing data within the organization or outside."

"The most interesting feature of Microsoft Power BI is that it's very user-friendly."

"When we are introducing Microsoft BI to our clients, if they're familiar with Excel, the transition phase will be much easier for them. They can easily switch from Microsoft Excel to Microsoft BI. The core foundation or the base technology is the same in both tools. There are a few limitations in Microsoft Excel, and this is where Microsoft BI comes in."

More Microsoft Power BI pros

Cons

"Stability is actually one of the areas that could use improvement. Setting it up is always tough. Setting Explorer requires experts, but also the underlying platform is not that stable. So it really needs a good expert to keep it running."

"I would say, give some kind of a community edition, a free edition. A lot of companies do, even Amazon gives you some kind of trial and error opportunities. If they could provide something like that, it would be good."

"The solution is expensive."

"It is a little bit tricky to get used to the workflow of knowing how to train Watson, what can be provided, what can't be, how to provide it, how to import, export, and what it means every time you have to add a new dictionary"

"More cognitive feedback would be good. The natural language analysis is great, the sentiment analyzers are great. But I would just like to see more... innovation done with the Watson platform."

"Much of IBM operates this way, where they have sets of tools that are in the middleware space, and it becomes the customer's responsibility or the business partner's responsibility to develop full solutions that take advantage of that middleware. I think IBM's finding itself in that spot with Watson-related technologies as well, where the capabilities to do really interesting and useful things for customers is there, but somebody still has to build it. Is that going to be the customer? Are they going to be willing to take on that responsibility themselves"

"It needs better language support, to include some other languages. Also, they should improve the user interface."

"Small businesses will probably have a little harder time getting into it, just because of the amount of resources that they have available, both financial and time, but it really is a solution that should work for them."

"Adding paginated reports to this tool could be of great help for users who want to move away from SSRS."

"I would like to see Machine Learning for Power Bi Pro users or an intermediate license to enable Machine Learning if you don't have access to a Premium account."

"The solution could improve the extraction and transformation of data. For example, you transform the data and then send it to Microsoft BI without having to use your own API. We are only providing the API to Power BI, and then Power BI is doing the job."

"Power BI's administration could use some work, and the user experience needs to improve because it is a client-based tool. If you want to generate a model or report, you need to use client tools, but client tools are limited for end-users who don't have enough hardware. For example, maybe a client lacks enough memory or CPU power for report generators. If you use a model that requires a massive amount of data, your client will face several problems."

"I think that they can add more types of charts because the selection on the desktop version is limited."

"If I have to update data automatically, where I have to pin the gateway, it doesn't update. There is a scheduled refresh functionality so that it refreshes automatically, but I find it very hard to make it work."

"The solution could improve the mobile application design. It is difficult to use compared to the desktop version."

"I would like to see more visualization options."

More Microsoft Power BI cons

Pricing and Cost Advice

"The solution is expensive."

"All in all, for the price, this is an excellent tool for helping your organization turn mounds of data into useful insights."

"The pricing is good. It's pretty competitive because I have worked on a few other tools as well, and Power BI is on the cheaper side."

"Its pricing is reasonable for the desktop stuff, but for enterprise-level, it is a little expensive."

"They are charging us by users in storage, and there is a license fee. My financial people handle all that. The client has already worked out a contract with Microsoft, and basically, we're getting government prices."

"The pricing for the solution is relatively higher compared to other alternatives."

"The solution's costs are quite reasonable given the range of features provided."

"It is somewhere in the middle in terms of price. Licensing is quite clear."

"It is part of our Office 365 license."

More Microsoft Power BI pricing and cost advice

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Comparison Review

it_user79932

Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

Read full review

Top Industries

By visitors reading reviews

Performing Arts

12%

University

10%

Educational Organization

Recreational Facilities/Services Company

Financial Services Firm

12%

Government

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	135
Midsize Enterprise	57
Large Enterprise	165

Questions from the Community

Ask a question

Earn 20 points

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

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Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

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How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

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Comparisons

Tableau Enterprise vs IBM Watson Explorer

Compared 16% of the time

IBM Planning Analytics vs IBM Watson Explorer

Compared 15% of the time

Salesforce Einstein Analytics vs IBM Watson Explorer

Compared 13% of the time

IBM SPSS Modeler vs IBM Watson Explorer

Compared 11% of the time

SAS Analytics vs IBM Watson Explorer

Compared 9% of the time

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Amazon QuickSight vs Microsoft Power BI

Compared 16% of the time

Tableau Enterprise vs Microsoft Power BI

Compared 13% of the time

Domo vs Microsoft Power BI

Compared 6% of the time

Databricks vs Microsoft Power BI

Compared 3% of the time

KNIME Business Hub vs Microsoft Power BI

Compared 2% of the time

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Product Reports

Buyer's Guide

IBM Watson Explorer

January 2026

Download IBM Watson Explorer product report

Buyer's Guide

Microsoft Power BI

January 2026

Download Microsoft Power BI product report

Also Known As

IBM WEX

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Overview

IBM Watson Explorer is a cognitive exploration and content analysis platform that lets you listen to your data for advice. Explore and analyze structured, unstructured, internal, external and public content to uncover trends and patterns that improve decision-making, customer service and ROI. Leverage built-in cognitive capabilities powered by machine learning models, natural language processing and next-generation APIs to unlock hidden value in all your data. Gain a secure 360-degree view of customers, in context, to deliver better experiences for your clients.

IBM

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Sample Customers

RIMAC, Westpac New Zealand, Toyota Financial Services, Swiss Re, Akershus University Hospital, Korean Air Lines, Mizuho Bank, Honda

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Buyer's Guide

IBM Watson Explorer vs. Microsoft Power BI

March 2020

Free Report: IBM Watson Explorer vs. Microsoft Power BI

Find out what your peers are saying about IBM Watson Explorer vs. Microsoft Power BI and other solutions. Updated: March 2020.

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