| Product | Mindshare (%) |
|---|---|
| Marketing Cloud Personalization | 5.6% |
| IBM Watson Real-Time Personalization | 1.3% |
| Other | 93.1% |
Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.
Core to “personalization” is the word “person.” With Evergage’s real-time personalization and customer data platform (CDP), you can systematically understand and interact with each person that visits your site, uses your app or opens your emails - one at a time, “in the moment” and at scale - to deliver a maximally relevant, individualized experience.
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