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IDERA SQL Diagnostic Manager for SQL Server vs ServiceNow IT Operations Management comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 23, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IDERA SQL Diagnostic Manage...
Ranking in Event Monitoring
11th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
9
Ranking in other categories
Database Development and Management (13th)
ServiceNow IT Operations Ma...
Ranking in Event Monitoring
5th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
46
Ranking in other categories
Cloud Management (17th), IT Infrastructure Monitoring (16th), AIOps (4th)
 

Mindshare comparison

As of November 2026, in the Event Monitoring category, the mindshare of IDERA SQL Diagnostic Manager for SQL Server is 5.9%, up from 2.5% compared to the previous year. The mindshare of ServiceNow IT Operations Management is 5.6%, down from 15.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Event Monitoring Mindshare Distribution
ProductMindshare (%)
ServiceNow IT Operations Management5.6%
IDERA SQL Diagnostic Manager for SQL Server5.9%
Other88.5%
Event Monitoring
 

Featured Reviews

reviewer2317098 - PeerSpot reviewer
Assistant at a tech services company with 1,001-5,000 employees
Offers effective monitoring of resources but lacks the ability to connect to an AWS instance and write custom queries.
We use it mainly for monitoring, including CPU, memory, and disk space, and for troubleshooting purposes We've set up alerts to notify us when performance deviates from the baseline we've configured for each resource. So, whenever that happens, we get an alert and can investigate immediately. So,…
AB
Associate Vice President at AWL
Unified workflows have centralized ticketing and have provided real-time visibility across companies
ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migration and consistency, especially since we have 14,000 users in my group company utilizing this for multiple purposes, emphasizing workflows defined so that onboarding processes can be streamlined into a single tool. To improve ServiceNow IT Operations Management, I believe incorporating natural language processing is essential, allowing users to type queries such as 'I need this' and receive responses based on AI and data. Furthermore, enhancing analytics is crucial, as we have seven years of data providing a substantial history of past ITSM and non-ITSM business tickets that can help predict and reduce the volume of calls.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SQL DM made troubleshooting much easier and allowed multiple people to look into an issue with confidence."
"The most valuable features are disk space projections for planning, and also the Snapshotting ability, to look back in time, to see what was going on the server at a particular time. It's basically the output of an sp_who2."
"There are several monitoring tools, but IDERA SQL Diagnostic Manager is actually better than other competitors."
"SQL monitoring time has been dramatically reduced and our IT Infrastructure team has improved SQL maintenance and monitoring knowledge over time just by using SQL DM."
"Baselining our SQL Servers has made a huge impact."
"Ability to identify bottlenecks, deadlocks and slow running queries and run monthly and daily reports."
"The ability to go back and look at historical data is the most valuable feature."
"The best part of SQL DM is the ability to customize alerts and counters. This allows our team to find an issue then alert on the issue at a granular level."
"It provided out-of-the-box integrations, requiring only minimal effort, typically a couple of days, to massage those systems into a seamless operation."
"Customer service is excellent."
"The solution allows you to subscribe to the all required ITSM modules, asset discovery and service mapping on a single platform, its guided setup provides easy implementation process and I found these features most valuable."
"I like the solution mostly for CMDB discovery."
"ServiceNow IT Operations Management is a stable product."
"I am impressed with the tool's ability to track information in an easy way."
"I consider the stability to be very high, rating it ten out of ten."
"It is very stable and reliable; there aren't bugs or glitches, it doesn't crash or freeze, and it offers good performance."
 

Cons

"It would helpful if SQL DM could mark when changes are made within the program."
"Tech support has been okay, not that great, but they made sure that we got what we were looking for."
"We don't find that it helps us with performance monitoring and diagnostics. We find that SentryOne does that better. Also, in terms of alerts, we had to customize them dramatically so that we didn't get alerted on every little thing."
"I'm going to do an upgrade which may resolve my issues, but one area for improvement is its ability to handle the amount of data that we collect with it. We're likely one of the largest installations, with over 300 servers being collected with this product, and sometimes there are gaps. That would really be my only concern, in terms of how the data is collected and stored, for consistency."
"They can improve checking the status of the CPU, memory, and IO utilization from each task."
"One thing I'd like to see is the ability to view the execution plan and have the system automatically recommend potential query optimizations, especially at the query level."
"Scalability is what I mentioned earlier, regarding room for improvement. It doesn't seem to scale out to an environment as large as ours, with just a single monitoring server."
"Reporting and overall analysis of data gathered from SQL Server."
"The pattern part can be improved. Patterns are used in the Discovery feature."
"The main issue with ITOM in an enterprise environment is performance."
"ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migration and consistency, especially since we have 14,000 users in my group company utilizing this for multiple purposes, emphasizing workflows defined so that onboarding processes can be streamlined into a single tool."
"ServiceNow IT Operations Management could do a little bit better with integrations. Integrating ServiceNow IT Operations Management with CMDB processes needs a little more work."
"In providing for customers, I think that the cost of ServiceNow is quite high."
"ServiceNow IT Operations Management is very expensive. The list price is around $40 per node per month for the high-end, all-inclusive version."
"The solution's licensing model is a bit complicated. It should be simple and easy for people to understand."
"At times, it got cumbersome from the project management perspective. It could have been because of the way we were using it. I found Microsoft Project to be more extensive and robust than ITOM."
 

Pricing and Cost Advice

"The pricing is reasonable, it's comparable with the competitors."
"We were upgraded to Premium Support without their actually asking us, when we were quoted. Then I asked for Standard Support and that they had to re-quote us that. But they don't do that by default. They upcharge you by default, which I didn't think was very nice, without even asking."
"It is expensive. It is around 10 Euros per server per month."
"The solution is costly compared to the products offered by its competitors."
"The price of ServiceNow IT Operations Management is expensive."
"There are additional costs, you have to pay more for everything."
"The cost of ServiceNow is much higher."
"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"It has different subscription models."
"While not entirely sure, I believe the solution costs at least a million dollars annually."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Construction Company
10%
Manufacturing Company
9%
Comms Service Provider
8%
Manufacturing Company
12%
Financial Services Firm
10%
Computer Software Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise4
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise6
Large Enterprise29
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...
What needs improvement with ServiceNow IT Operations Management?
ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...
What is your primary use case for ServiceNow IT Operations Management?
As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.
 

Also Known As

IDERA SQL DM, IDERA SQL Diagnostic Manager
ServiceNow ITOM
 

Overview

 

Sample Customers

Padnos, University of Notre Dame, D4, Infeon Technologies, Chevron, LC Waikiki, Sisters of Saint Francis Health Services, Seattle Cancer Care Alliance, CVE, Colorado State University, St. Charles, Chaucer PLC, 1-800-Flowers, Ancoris, Money Management, National Opinion Research Center, California Department of Health, Plexus; Aviva, Burlington Northern Santa Fe, CBS, Comcast, Google, Merck, Regions Financial, Schneider Electric, Tata Consultancy Services, Verizon Communications, Zurich Financial Services
servicenow, TransAlta, NATS, Symantec
Find out what your peers are saying about IDERA SQL Diagnostic Manager for SQL Server vs. ServiceNow IT Operations Management and other solutions. Updated: November 2026.
920,574 professionals have used our research since 2012.