Immuta vs Microsoft Purview Data Governance comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #19 with an average rating of 8.0, while Microsoft is ranked #1 with an average rating of 7.8. Immuta holds a 2.2% mindshare in DG, compared to Microsoft’s 12.1% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 84% of Microsoft users who would recommend it.

Immuta

Read 5 Immuta reviews

1,622 Views
1,184 Comparison Views

100% willing to recommend

Microsoft Purview Data Gove...

Read 59 Microsoft Purview Data Governance reviews

14,550 Views
12,222 Comparison Views

84% willing to recommend

Immuta

Microsoft Purview Data Gove...

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Data Governance and Immuta compete in data governance and management. Data comparisons indicate Immuta has an advantage due to its robust feature set focusing on data-centric capabilities.

Features: Microsoft Purview offers data cataloging, lineage tracking, and security policy management, with strong Microsoft services integration. Immuta provides automated policy enforcement, dynamic data masking, and precise access control for advanced security.

Room for Improvement: Microsoft Purview could enhance multi-cloud integration and simplify complex security configurations. It also needs to improve its data classification accuracy. Immuta requires a user-friendly interface, easier configuration for novice users, and enhanced documentation for its advanced features.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is straightforward, especially within Microsoft ecosystems, supported by extensive training and documentation. Immuta's deployment can be more complex, requiring dedicated resources, but it provides robust support for complex data privacy challenges.

Pricing and ROI: Microsoft Purview is cost-effective, aligning well with organizations using Microsoft, offering a favorable ROI with low setup costs. Immuta, while initially more expensive, delivers enhanced ROI through robust data control and security, justifying higher costs for data-sensitive enterprises.

To learn more, read our detailed Immuta vs. Microsoft Purview Data Governance Report (Updated: February 2026).

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

February 2026

Download the complete report

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

19th

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (14th), AI Data Analysis (18th)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of February 2026, in the Data Governance category, the mindshare of Immuta is 2.2%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 12.1%, down from 21.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	12.1%
Immuta	2.2%
Other	85.7%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

Read full review

Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is restriction."

"What I appreciate the most is its user-friendliness."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"All features available are good."

"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."

"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."

"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."

"The time to onboard is pretty short."

"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."

"The most valuable feature is the tracking activity and device onboarding."

"The most important aspect is our vision to create a data marketplace and Data Governance policies."

"The custom classifications are one of the most valuable features."

More Microsoft Purview Data Governance pros

Cons

"Immuta is behind in updating upgrades and software releases."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"Immuta is very helpful, but it can be improved in a few areas."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"There is room for improvement in enhancing the monitoring capabilities."

"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."

"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."

"One area for improvement is better documentation on what is working and what is not, as well as what features are allowed depending on your licensing model. It's essential to know if a feature isn't working due to missing licenses."

"One area for improvement is the detection of data types. This is really important. It has some of that functionality, but I consider it very limited. Maybe they can add some custom programming or machine learning could be particularly useful for the detection of the nature of the data."

"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."

"One of the challenges is that Microsoft changes things so quickly that sometimes you're just playing catch-up, and sometimes these changes aren't communicated effectively."

"We've had a few issues with the scanner. It runs perfectly one day, and on another day, it will run the whole night. It's probably related to the rules. If I set some compliance rules and apply the rules to any column, I can't delete it. I have to disable it and reactivate it."

"Data quality has been a highly requested feature among customers."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."

"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."

"The price is a little bit high, but it's worth the money because it has a lot of features."

"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."

"Purview is included in our Microsoft E5 licensing."

"We pay $15,000 per end user for the E5 license."

"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."

"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."

More Microsoft Purview Data Governance pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Governance solutions are best for your needs.

See recommendations

881,733 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

11%

Government

11%

Insurance Company

Financial Services Firm

14%

Computer Software Company

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What needs improvement with Immuta?

See all answers

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

See all answers

What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

See all answers

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

See all answers

What needs improvement with Microsoft Azure Purview?

See all answers

Comparisons

Satori vs Immuta

Compared 15% of the time

Privacera vs Immuta

Compared 11% of the time

SecuPi Data Security Platform vs Immuta

Compared 10% of the time

Protegrity’s Data Protection Platform vs Immuta

Compared 9% of the time

Okera vs Immuta

Compared 6% of the time

More Immuta Competitors

Varonis Platform vs Microsoft Purview Data Governance

Compared 16% of the time

Collibra Platform vs Microsoft Purview Data Governance

Compared 15% of the time

Alation Data Catalog vs Microsoft Purview Data Governance

Compared 9% of the time

Atlan vs Microsoft Purview Data Governance

Compared 4% of the time

BigID Next vs Microsoft Purview Data Governance

Compared 4% of the time

More Microsoft Purview Data Governance Competitors

Product Reports

Buyer's Guide

Data Governance

January 2026

Download Immuta product report

Buyer's Guide

Microsoft Purview Data Governance

January 2026

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

February 2026

Free Report: Immuta vs. Microsoft Purview Data Governance

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: February 2026.

DOWNLOAD NOW

881,733 professionals have used our research since 2012.

See our Immuta vs. Microsoft Purview Data Governance report.

See our list of best Data Governance vendors.

We monitor all Data Governance reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.