Immuta vs Microsoft Purview Data Governance comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #19 with an average rating of 8.0, while Microsoft is ranked #1 with an average rating of 7.8. Immuta holds a 2.2% mindshare in DG, compared to Microsoft’s 12.1% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 84% of Microsoft users who would recommend it.

Immuta

Read 5 Immuta reviews

1,622 Views
1,184 Comparison Views

100% willing to recommend

Microsoft Purview Data Gove...

Read 59 Microsoft Purview Data Governance reviews

14,550 Views
12,222 Comparison Views

84% willing to recommend

Immuta

Microsoft Purview Data Gove...

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Data Governance and Immuta compete in data governance and management. Data comparisons indicate Immuta has an advantage due to its robust feature set focusing on data-centric capabilities.

Features: Microsoft Purview offers data cataloging, lineage tracking, and security policy management, with strong Microsoft services integration. Immuta provides automated policy enforcement, dynamic data masking, and precise access control for advanced security.

Room for Improvement: Microsoft Purview could enhance multi-cloud integration and simplify complex security configurations. It also needs to improve its data classification accuracy. Immuta requires a user-friendly interface, easier configuration for novice users, and enhanced documentation for its advanced features.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is straightforward, especially within Microsoft ecosystems, supported by extensive training and documentation. Immuta's deployment can be more complex, requiring dedicated resources, but it provides robust support for complex data privacy challenges.

Pricing and ROI: Microsoft Purview is cost-effective, aligning well with organizations using Microsoft, offering a favorable ROI with low setup costs. Immuta, while initially more expensive, delivers enhanced ROI through robust data control and security, justifying higher costs for data-sensitive enterprises.

To learn more, read our detailed Immuta vs. Microsoft Purview Data Governance Report (Updated: February 2026).

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

February 2026

Download the complete report

Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

19th

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (14th), AI Data Analysis (18th)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Microsoft Security Suite (8th)

Mindshare comparison

As of February 2026, in the Data Governance category, the mindshare of Immuta is 2.2%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 12.1%, down from 21.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Governance	12.1%
Immuta	2.2%
Other	85.7%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

Read full review

Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All features available are good."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"What I appreciate the most is its user-friendliness."

"The tool's most valuable feature is restriction."

"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."

"I use the tool in projects as a medium to provide information as reports to the stakeholders."

"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."

"Microsoft Purview is extremely stable."

"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."

"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."

"Their data labeling or data classification is particularly valuable because we want to categorize all of our data into confidential, public, or internal."

"Microsoft Purview's most valuable feature is its ability to identify content across a number of prescribed regulatory frameworks, including Microsoft, GDPR, PII, and UCC Financial."

More Microsoft Purview Data Governance pros

Cons

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"There is room for improvement in enhancing the monitoring capabilities."

"Immuta is very helpful, but it can be improved in a few areas."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"Immuta is behind in updating upgrades and software releases."

"I'd like to see them improve the training for implementing this type of solution."

"The product must provide better integrations with OS X and iOS."

"It could reduce pricing to encourage usage."

"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."

"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."

"Support should be improved in the form of good documentation and video lessons where a person can check things out. There is a community, but it takes a lot of time if we want to get an answer to a question."

"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."

"It supports only a limited number of tools and technologies that pertain to Microsoft products. If you want to leverage other solutions such as Workday or Oracle Fusion, features will be coming up, but as of now, it is for the Microsoft suite."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"The price is a little bit high, but it's worth the money because it has a lot of features."

"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."

"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."

"Purview's price is pretty high when you factor in storage costs."

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."

"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."

"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."

"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."

More Microsoft Purview Data Governance pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Data Governance solutions are best for your needs.

See recommendations

881,733 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

11%

Government

11%

Insurance Company

Financial Services Firm

14%

Computer Software Company

10%

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	31

Questions from the Community

What needs improvement with Immuta?

See all answers

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

See all answers

What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

See all answers

What do you like most about Microsoft Azure Purview?

It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

See all answers

What needs improvement with Microsoft Azure Purview?

See all answers

Comparisons

Satori vs Immuta

Compared 15% of the time

Privacera vs Immuta

Compared 11% of the time

SecuPi Data Security Platform vs Immuta

Compared 10% of the time

Protegrity’s Data Protection Platform vs Immuta

Compared 9% of the time

Okera vs Immuta

Compared 6% of the time

More Immuta Competitors

Varonis Platform vs Microsoft Purview Data Governance

Compared 16% of the time

Collibra Platform vs Microsoft Purview Data Governance

Compared 15% of the time

Alation Data Catalog vs Microsoft Purview Data Governance

Compared 9% of the time

Atlan vs Microsoft Purview Data Governance

Compared 4% of the time

BigID Next vs Microsoft Purview Data Governance

Compared 4% of the time

More Microsoft Purview Data Governance Competitors

Product Reports

Buyer's Guide

Data Governance

January 2026

Download Immuta product report

Buyer's Guide

Microsoft Purview Data Governance

January 2026

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

February 2026

Free Report: Immuta vs. Microsoft Purview Data Governance

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: February 2026.

DOWNLOAD NOW

881,733 professionals have used our research since 2012.

See our Immuta vs. Microsoft Purview Data Governance report.

See our list of best Data Governance vendors.

We monitor all Data Governance reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.