No more typing reviews! Try our Samantha, our new voice AI agent.

Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
22nd
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Security Posture Management (DSPM) (15th), AI Data Analysis (20th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (12th)
 

Mindshare comparison

As of May 2026, in the Data Governance category, the mindshare of Immuta is 2.3%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.8%, down from 21.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.8%
Immuta2.3%
Other88.9%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"All features available are good."
"Purview has a pretty good interface and I'm satisfied with what the solution does and the price it's being sold at."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"I think Purview does as good a job...I'll say that it is as stable as the data governance maturity that exists within an organization. It can't be more stable than that."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
"The most important aspect is our vision to create a data marketplace and Data Governance policies."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."
 

Cons

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"There is room for improvement in enhancing the monitoring capabilities."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is very helpful, but it can be improved in a few areas."
"Immuta is behind in updating upgrades and software releases."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"There are differences when looking at an incident in the M365 portal versus Purview, and the main one is the advanced hunting. In the M365 portal, you can write KQL queries and fetch data. If that was available in Purview, it would be very good."
"The features in the actual data governance could be improved, and I think there is room for improvement in the product."
"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"There are some limitations with regard to the lineage of data from different parts of the system."
"Two features are unsupported—custom insights and the DLP component—that would be beneficial to me as a consultant and for the customer in terms of security and monitoring. Regarding security, DLP would provide a more granular level of data masking. Custom insights would offer more detailed monitoring and alerts that can notify customers of failures or anything requiring urgent action."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
"The pricing depends on the client's requirements and the number of applications."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"I consider it cost-efficient because of the metrics it provides."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"We pay $15,000 per end user for the E5 license."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
893,244 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
9%
Construction Company
9%
Insurance Company
7%
Financial Services Firm
15%
Government
9%
Computer Software Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise13
Large Enterprise32
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: April 2026.
893,244 professionals have used our research since 2012.