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Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
25th
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Security Posture Management (DSPM) (15th), AI Data Analysis (22nd)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of June 2026, in the Data Governance category, the mindshare of Immuta is 2.1%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.6%, down from 21.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.6%
Immuta2.1%
Other89.3%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"All features available are good."
"The tool's most valuable feature is restriction."
"What I appreciate the most is its user-friendliness."
"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"The reporting is excellent. Limiting what people can see is also valuable, especially when tagging documents."
"Microsoft Purview is extremely stable."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"Overall, Purview is quite good for helping you stay on top of compliance."
"The time to onboard is pretty short."
"The data protection feature is vital as it controls who can access data when it moves out of our protected boundary."
"The most valuable feature is the tracking activity and device onboarding."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
 

Cons

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is very helpful, but it can be improved in a few areas."
"Immuta is behind in updating upgrades and software releases."
"There is room for improvement in enhancing the monitoring capabilities."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"We have had some issues automating our document management with Power Apps. I haven't been super-disappointed with anything except for Power Apps, which kinda drives me nuts. I think it's because I am a coder who can do things properly, and I keep trying to do things there, but it's not working out the way. The security team is pretty quick. I'm kind of a thorn in their side. I always try to get around stuff. They haven't come to me for anything saying, "Hey, I can't find this information." They're pretty good. Maybe, there's a lack of documentation, but that doesn't seem to be an issue for our team."
"There is room for improvement when it comes to Purview's data connector platform in supporting ingestion from non-Microsoft data sources."
"The product needs improvement to edit the number of assets. It needs to be more inuitive as well."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"In my experience, Purview hasn't come far enough yet to help us reduce the number of solutions that interact with each other."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"It is lacking a bit because I've opened some tickets, and it's taken months to resolve, or I've never even had them resolved."
"There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"The categorization within the licensing could be improved. There are a lot of solutions within Microsoft Purview. If the licensing could be a bit clearer and the solutions could be better categorized according to function and across multiple environments, that would be excellent. The licensing is very confusing."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"Microsoft Purview Data Loss Prevention is not cheap."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Construction Company
10%
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.