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Immuta vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
25th
Average Rating
7.6
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
Data Security Posture Management (DSPM) (15th), AI Data Analysis (25th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of Immuta is 2.0%, up from 1.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
Immuta2.0%
Other88.8%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"All features available are good."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"What I appreciate the most is its user-friendliness."
"The tool's most valuable feature is restriction."
"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"Microsoft Purview offers data protection across a multi-cloud and multi-platform environment."
"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."
"Purview's greatest benefit for us is data discovery."
"Microsoft Purview Data Governance enables us to show our compliance in real time."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"The time to onboard is pretty short."
"I use the tool in projects as a medium to provide information as reports to the stakeholders."
 

Cons

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is behind in updating upgrades and software releases."
"Immuta is very helpful, but it can be improved in a few areas."
"There is room for improvement in enhancing the monitoring capabilities."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."
"The support could be better, particularly with consulting."
"Some of the menu headings may not be easy to understand for some people."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Support should be improved in the form of good documentation and video lessons where a person can check things out. There is a community, but it takes a lot of time if we want to get an answer to a question."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The pricing depends on the client's requirements and the number of applications."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"The price is reasonable considering its value."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Construction Company
11%
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Immuta?
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especia...
What is your primary use case for Immuta?
My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...
What advice do you have for others considering Immuta?
My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.