Immuta vs Microsoft Purview Data Governance comparison

Immuta and Microsoft are both solutions in the Data Governance category. Immuta is ranked #19 with an average rating of 8.0, while Microsoft is ranked #1 with an average rating of 7.7. Immuta holds a 2.3% mindshare in DG, compared to Microsoft’s 11.5% mindshare. Additionally, 100% of Immuta users are willing to recommend the solution, compared to 84% of Microsoft users who would recommend it.

Immuta

Read 5 Immuta reviews

1,716 Views
1,253 Comparison Views

100% willing to recommend

Microsoft Purview Data Gove...

Read 60 Microsoft Purview Data Governance reviews

14,131 Views
11,870 Comparison Views

84% willing to recommend

Immuta

Microsoft Purview Data Gove...

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Executive SummaryUpdated on Nov 3, 2024

Microsoft Purview Data Governance and Immuta compete in data governance and management. Data comparisons indicate Immuta has an advantage due to its robust feature set focusing on data-centric capabilities.

Features: Microsoft Purview offers data cataloging, lineage tracking, and security policy management, with strong Microsoft services integration. Immuta provides automated policy enforcement, dynamic data masking, and precise access control for advanced security.

Room for Improvement: Microsoft Purview could enhance multi-cloud integration and simplify complex security configurations. It also needs to improve its data classification accuracy. Immuta requires a user-friendly interface, easier configuration for novice users, and enhanced documentation for its advanced features.

Ease of Deployment and Customer Service: Microsoft Purview's deployment is straightforward, especially within Microsoft ecosystems, supported by extensive training and documentation. Immuta's deployment can be more complex, requiring dedicated resources, but it provides robust support for complex data privacy challenges.

Pricing and ROI: Microsoft Purview is cost-effective, aligning well with organizations using Microsoft, offering a favorable ROI with low setup costs. Immuta, while initially more expensive, delivers enhanced ROI through robust data control and security, justifying higher costs for data-sensitive enterprises.

To learn more, read our detailed Immuta vs. Microsoft Purview Data Governance Report (Updated: March 2026).

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Immuta

Ranking in Data Governance

19th

Average Rating

7.6

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Data Security Posture Management (DSPM) (14th), AI Data Analysis (19th)

Microsoft Purview Data Gove...

Ranking in Data Governance

1st

Average Rating

7.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Microsoft Security Suite (10th)

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of Immuta is 2.3%, up from 1.5% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 11.5%, down from 21.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Governance Mindshare Distribution
Product	Mindshare (%)
Microsoft Purview Data Governance	11.5%
Immuta	2.3%
Other	86.2%

Data Governance

Featured Reviews

Dibyajyoti Rath

Data Analyst at a consultancy with 10,001+ employees

Centralized access control has secured sensitive data and supports compliant self-service analytics

Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.

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Ayinampudi Srikanth

Tech lead at a healthcare company with 5,001-10,000 employees

Automated data discovery has streamlined management while configuration remains complex

Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"All features available are good."

"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."

"What I appreciate the most is its user-friendliness."

"The tool's most valuable feature is restriction."

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."

"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."

"Purview's ability to connect to iOS, Mac, and Android devices is critical."

"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."

"The user interface is highly intuitive and user-friendly."

"Microsoft Purview offers data protection across a multi-cloud and multi-platform environment."

"It is very easy to learn the interface, and it is very user-friendly."

"The product has helped us save both time and money."

"The most valuable feature is the tracking activity and device onboarding."

More Microsoft Purview Data Governance pros

Cons

"There is room for improvement in enhancing the monitoring capabilities."

"Immuta is behind in updating upgrades and software releases."

"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."

"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."

"Immuta is very helpful, but it can be improved in a few areas."

"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."

"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."

"The support could be better, particularly with consulting."

"One area for improvement is better documentation on what is working and what is not, as well as what features are allowed depending on your licensing model. It's essential to know if a feature isn't working due to missing licenses."

"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."

"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."

"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."

"Although you can explore the data, that creates a great interest in data lineage or the data flow. How does it go from a source to a platform to a Power BI report, for example? It is possible, to some extent, to see that with Purview, but the lineage feature requires some manual work on the development side or more work from Microsoft to improve on it."

More Microsoft Purview Data Governance cons

Pricing and Cost Advice

"Immuta's pricing is expensive."

"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."

"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."

"Currently, the licensing differs for the governance side compared to the risk and compliance side."

"The price is reasonable considering its value."

"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."

"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."

"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."

"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."

More Microsoft Purview Data Governance pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

20%

Computer Software Company

11%

Government

Manufacturing Company

Financial Services Firm

14%

Computer Software Company

Government

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	13
Large Enterprise	32

Questions from the Community

What needs improvement with Immuta?

See all answers

What is your primary use case for Immuta?

My main use case for Immuta is data governance. In my project, which is a data governance project, I use Immuta as a centralized data access management tool. A specific example of how I use Immuta ...

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What advice do you have for others considering Immuta?

My advice for others considering Immuta would be to plan your policies carefully. Think through roles, data sensitivity, and use cases before setup. Invest in training to ensure both technical and ...

See all answers

What is your experience regarding pricing and costs for Microsoft Azure Purview?

Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...

See all answers

What needs improvement with Microsoft Azure Purview?

The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...

See all answers

What is your primary use case for Microsoft Azure Purview?

We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.

See all answers

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Product Reports

Buyer's Guide

Data Governance

March 2026

Download Immuta product report

Buyer's Guide

Microsoft Purview Data Governance

March 2026

Microsoft Purview Data Governance report

Download Microsoft Purview Data Governance product report

Also Known As

No data available

Microsoft Purview, MS Azure Purview

Overview

Immuta ensures secure, controlled access to sensitive data, excelling in data governance, regulatory compliance, and privacy. Key features include dynamic policy enforcement, fine-grained access control, and seamless integration with diverse data sources. Users report improved operational efficiency and enhanced teamwork.

Immuta

The new Microsoft Purview portal offers an enhanced governance experience, serving as a unified platform for managing and governing data across various sources, including Azure, Microsoft 365, on-premises, and multicloud environments. Designed to streamline governance, compliance, risk, and security efforts, the new portal provides a user-friendly interface and unlocks advanced features like live view and preset scans. Existing users of Microsoft Purview can upgrade to this enhanced experience, gaining access to improved user interface, enhanced capabilities, and consolidated management of data assets. Additionally, the upgrade sets the stage for future developments, including account consolidation and fine-grained access control.

Microsoft

Buyer's Guide

Immuta vs. Microsoft Purview Data Governance

March 2026

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