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Immuta vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Immuta
Ranking in Data Governance
25th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
6
Ranking in other categories
Data Security Posture Management (DSPM) (15th), AI Data Analysis (26th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of Immuta is 2.0%, up from 1.4% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 7.8%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance7.8%
Immuta2.0%
Other90.2%
Data Governance
 

Featured Reviews

Dibyajyoti Rath - PeerSpot reviewer
Data Analyst at a consultancy with 10,001+ employees
Centralized access control has secured sensitive data and supports compliant self-service analytics
Immuta is very helpful, but it can be improved in a few areas. The initial setup and policy design can be complex and require a learning curve. The user interface could be more interactive, especially for non-technical users. Policy troubleshooting and debugging could be easier with better visibility into why access was allowed or denied. Performance optimization and deeper integration with more tools could make it even better. Additional improvements would strengthen Immuta further. The documentation and real-world examples would help teams onboard faster. More out-of-the-box policy templates could reduce setup time. Improved policy simulation and testing would help teams understand the impact of changes before applying them. Stronger alerting and monitoring features would help quickly identify access issues. Finally, more end-user training and simplified workflows would make it easier for business users to adopt.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of manually tagging data, Immuta’s auto-discovery capability identifies sensitive information, such as country labels, gender information, and other personal data."
"All features available are good."
"What I appreciate the most is its user-friendliness."
"My experience with the technical service from Immuta is that they are super helpful."
"Immuta has had a very positive impact on our organization, helping us strengthen data security by ensuring sensitive data is only accessible to the right users, simplifying compliance with clear audit trails and consistent policy enforcement, reducing manual access management to save time for data and security teams, and enabling safe self-service analytics so our team can access data faster while still meeting governance and regulatory requirements."
"The tool's most valuable feature is restriction."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"I like the integrated tool and integrated benefits in Microsoft Purview Data Governance."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
"I like Purview's data discovery features. It automatically scans and identifies all the fields. In the last project, the customer required us to have some of the codes we specified in this, and we had to structure the codes in a specific way. We can define the structure."
"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."
"I use the tool in projects as a medium to provide information as reports to the stakeholders."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
 

Cons

"Immuta is behind in updating upgrades and software releases."
"In terms of improvement areas, I would like to see simpler ways to integrate the approval workflow in other systems, such as being able to approve data access directly from Collibra on Immuta."
"The implementation process with Immuta was quite challenging, primarily due to issues related to database handling and the syncing of user groups."
"There is room for improvement in enhancing the monitoring capabilities."
"We have had some challenges with their support when we were migrating to the cloud version. We we had some issues, and it took us several attempts to get a proper responses as part of that migration."
"Immuta is very helpful, but it can be improved in a few areas."
"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."
"The current event-based retention management is very poor."
"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"I would like to have complete video documentation for training."
"Some of the menu headings may not be easy to understand for some people."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"Another area for improvement is in managing the business glossary terms. If they could provide the same type of method that we use to configure the scan rule sets, that would be helpful. Currently, there is no option like this, so we have to do it manually. Automatic detection would be great."
 

Pricing and Cost Advice

"Immuta's pricing is expensive."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
"Some people find the tier licensing system complicated, but it offers a lot of value for money if we use the features."
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"Microsoft Purview Data Loss Prevention is not cheap."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"The price is reasonable considering its value."
"We pay $15,000 per end user for the E5 license."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Construction Company
11%
Manufacturing Company
10%
Computer Software Company
9%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Large Enterprise5
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Immuta?
Even though I have been working with Immuta for just nine months, I have not seen any drawbacks yet. I would not suggest any features or integrations for future updates at this time. I haven't noti...
What advice do you have for others considering Immuta?
My team is using Immuta on-cloud. I believe it is the native Immuta Cloud. I have not purchased Immuta from there or any other tools. My final rating for Immuta, given that we are just in a POC, is...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

No data available
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Immuta vs. Microsoft Purview Data Governance and other solutions. Updated: November 2026.
920,929 professionals have used our research since 2012.