Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub comparison

Informatica and SAP are both solutions in the Data Integration category. Informatica is ranked #4 with an average rating of 7.8, while SAP is ranked #50 with an average rating of 5.0. Informatica holds a 4.3% mindshare in DI, compared to SAP’s 0.2% mindshare. Additionally, 93% of Informatica users are willing to recommend the solution, compared to 66% of SAP users who would recommend it.

Informatica Intelligent Dat...

Read 185 Informatica Intelligent Data Management Cloud (IDMC) reviews

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7,052 Comparison Views

93% willing to recommend

SAP Analytics Hub

Read 7 SAP Analytics Hub reviews

621 Views
149 Comparison Views

66% willing to recommend

Informatica Intelligent Dat...

SAP Analytics Hub

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Executive SummaryUpdated on Dec 19, 2024

Informatica Intelligent Data Management Cloud (IDMC) and SAP Analytics Hub are both prominent in the data management and analytics sector. Informatica IDMC is preferred for its robust integration capabilities, while SAP Analytics Hub is noted for its comprehensive analytics features.

Features: Informatica IDMC offers versatile data integration and management functionalities, supporting large-scale data handling with efficiency. Key features include seamless data synchronization, flexible data replication, and intuitive data lineage tracking. SAP Analytics Hub, on the other hand, provides an array of analytic tools for in-depth data insights, strong integration with other SAP products, and robust data consistency mechanisms. It also offers an easy-to-navigate user interface and built-in data modeling flexibility.

Room for Improvement: Although Informatica IDMC excels in data integration, improvements could be made in enhancing user training resources, expanding pre-built integrations, and improving its user interface for less technical users. For SAP Analytics Hub, significant focus areas include streamlining setup processes, enhancing compatibility with non-SAP systems, and improving batch processing capabilities for even greater efficiency.

Ease of Deployment and Customer Service: Informatica IDMC is lauded for its straightforward deployment and responsive customer service, which enhances the overall user experience. SAP Analytics Hub requires a more complex initial setup; however, it compensates with extensive support options that effectively assist with deployment issues.

Pricing and ROI: Informatica IDMC tends to have a lower entry cost, making it a more cost-effective choice with a quicker return on investment due to its efficient data handling. Conversely, SAP Analytics Hub necessitates a higher initial expense but justifies it with enriched features that promise potentially higher long-term ROI.

To learn more, read our detailed Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub Report (Updated: July 2025).

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Informatica Intelligent Dat...

Ranking in Data Integration

4th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

185

Ranking in other categories

Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)

SAP Analytics Hub

Ranking in Data Integration

50th

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (32nd)

Mindshare comparison

As of August 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.3%, down from 6.5% compared to the previous year. The mindshare of SAP Analytics Hub is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration

Featured Reviews

Saikat Ghosh

Consulting Principal & Founder at Digital Data Consultancy

Match and merge functionality is still the best but cloud version needs more functionality

There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Read full review

Hyunwook Kang

IT Director at Dfocus

Provides efficient data integration features, but the technical support services need improvement

We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product seems stable enough."

"The most valuable feature is its ability to extract metadata from various sources- be it an old SaaS application or the latest cloud application."

"The program is stable and scalable."

"Some of Axon's valuable features include creating your business glossaries, importing DQ rules, and creating change management."

"The solution is straightforward."

"The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."

"The product's most valuable feature is the ability to select the data flow and lineage."

"Informatica Cloud Data Integration is stable."

More Informatica Intelligent Data Management Cloud (IDMC) pros

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"This product provides good reports using a single pane of glass."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

Cons

"I would like to have the solution in one product and technical support needs to be better."

"Informatica MDM has a complex user interface, which could be improved."

"The user interface can be a bit more functionality-aligned."

"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."

"The on-prem version's functionalities may not be available on the cloud version."

"Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."

"Data integration should be improved."

"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."

More Informatica Intelligent Data Management Cloud (IDMC) cons

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The interface can be simplified because it is not a user-friendly experience."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The technical support for Analytics Hub is limited and could be improved."

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

Pricing and Cost Advice

"The platform has a premium cost. I rate the pricing as seven out of ten."

"I have heard from customers that the product comes with a huge license cost."

"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."

"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."

"We are quite happy with the licensing model."

"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."

"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."

"The price of Informatica Cloud Data Integration could be reduced."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"It is an expensive solution."

"The product is expensive."

"The pricing is reasonable."

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

11%

Manufacturing Company

10%

Insurance Company

Healthcare Company

11%

Manufacturing Company

11%

Financial Services Firm

Energy/Utilities Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

See all answers

What needs improvement with SAP Analytics Hub?

The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.

See all answers

What advice do you have for others considering SAP Analytics Hub?

I advise others to be aware of the total ownership cost of the product for the next three to five years. I rate it a seven out of ten.

See all answers

Comparisons

Informatica PowerCenter vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Microsoft Purview Data Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 4% of the time

Collibra Governance vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Azure Data Factory vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

Reltio Cloud vs Informatica Intelligent Data Management Cloud (IDMC)

Compared 3% of the time

More Informatica Intelligent Data Management Cloud (IDMC) Competitors

Microsoft Power BI vs SAP Analytics Hub

Compared 43% of the time

SAP Analytics Cloud vs SAP Analytics Hub

Compared 32% of the time

Informatica PowerCenter vs SAP Analytics Hub

Compared 25% of the time

More SAP Analytics Hub Competitors

Product Reports

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

August 2025

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Buyer's Guide

SAP Analytics Hub

July 2025

Download SAP Analytics Hub product report

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration

No data available

Overview

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

Data discovery: Facilitates identifying and understanding data sources.
Data profiling: Analyzes old databases for data quality.
Data and platform masking: Ensures data protection.
Salesforce integration: Seamless connectivity with Salesforce.
Mastering data: Centralizing and standardizing data.
UI intuitiveness: User-friendly interface.
Feature map flexibility: Adapts to user needs.
Business glossary creation: Defines business terms.
Data lineage: Tracks data flow and transformations.
Automation: Streamlines data processes.
Enterprise data cataloging: Organizes extensive data assets.
Scalability: Supports expanding data requirements.
Easy setup: Quick deployment process.
Bulk upload: Efficiently handles large data volumes.
Customizable data management: Tailors data solutions.
Real-time data streaming: Manages live data streams.
Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

Regulatory compliance: Ensures adherence to regulations.
Data protection: Safeguards sensitive information.
Enhanced data quality: Improves accuracy and reliability.
Centralized data: Consolidates data for better management.
Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.

Informatica

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Sample Customers

The Travel Company, Carbonite

STIB-MIVB

Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub

July 2025

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