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Informatica Intelligent Data Management Cloud (IDMC) vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (8th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
SAS MDM
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (12th)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
reviewer1320117 - PeerSpot reviewer
SAS Practice Lead at a tech services company with 10,001+ employees
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution offers good data governance."
"The user-friendliness and performance of Informatica is quite impressive."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"We've used the solution for quite some time, so in our organization, the product is pretty mature."
"The best part about the Informatica Intelligent Data Management Cloud (IDMC) is the modularity; when I say modularity, I mean the things get easier by working into different modules."
"One is that it is very quick on the profiling, so you get a very fast snapshot of the type of data that you're looking at from the profiling perspective, and it can highlight anomalies in the data."
"The feature I found most valuable in Informatica Intelligent Cloud Services is the mapping; you just drag and it maps the data, so mapping is very easy and it's no code."
"The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client."
 

Cons

"A general improvement in icons and the virtual interface would be good."
"If I wanted to improve something, it would be the way we import or the way we design the policies."
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"It could be a bit more intuitive, rather than technically complex."
"The data discovery isn't that good yet for Salesforce."
"One area that needs to improve is the user experience because it is very complex. The trial version is very complex so it's not easy to start using the program immediately. You must study the rules first."
"I think they should work really hard on UI."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
"Only having SAS and MDM is not the right choice of tools because the likes of Informatica and Talend have better capabilities as far as I've seen."
 

Pricing and Cost Advice

"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"It is cost effective and an easily accessible tool."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Salesforce and others in Cloud Data Integration. Updated: May 2026.
893,244 professionals have used our research since 2012.