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Microsoft MDS vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAS MDM
Ranking in Master Data Management (MDM) Software
10th
Average Rating
8.0
Reviews Sentiment
8.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 7.7%, down from 11.9% compared to the previous year. The mindshare of SAS MDM is 2.6%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
Microsoft MDS7.7%
SAS MDM2.6%
Other89.7%
Master Data Management (MDM) Software
 

Featured Reviews

AB
Senior Data Engineer at a insurance company with 5,001-10,000 employees
Outdated capabilities hinder data mapping efficiency but facilitate cost-free data standardization
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learning libraries, we seek tools that offer AI-enabled automated mapping without custom coding. Microsoft support for MDS is also going away.
reviewer1320117 - PeerSpot reviewer
SAS Practice Lead at a tech services company with 10,001+ employees
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"It has been a long-standing tool in our organization since it was free."
"It's very easy to use."
"The tool is easy to use."
"Enables non-technical people to directly interact with the BI system."
"The backup and restore functionality are the solution's most valuable aspects."
"Unlike specialized tools, MDS is adaptable for various industries, making it a versatile choice for master data management."
"The best thing about it is that it comes with the Microsoft package."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"The solution could be better integrated into Microsoft's other products."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"More generic related things can be included in the services."
"Microsoft MDS is outdated and lacks modern capabilities."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"Microsoft MDS' language should be simple so everyone can use it easily."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"I would like to see better pricing."
"The pricing of this solution is good."
"Microsoft MDS is an expensive solution."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"SAP is more expensive than Microsoft."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
12%
Computer Software Company
11%
Media Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
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Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: January 2026.
881,082 professionals have used our research since 2012.