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Informatica Intelligent Data Management Cloud (IDMC) vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WinPure Data Quality Platform
Ranking in Data Integration
108th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (25th)
 

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.6%, down from 5.9% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)3.6%
WinPure Data Quality Platform0.2%
Other96.2%
Data Integration
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer1126923 - PeerSpot reviewer
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a scalable product."
"A great product enrichment tool."
"The tool does give a good ROI."
"Replication allows us to fully replicate all objects from Shop Floor Data Collection (SFDC) to in-house/on-premises database in one job."
"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."
"The serverless capability and the packaging application of the solution are valuable."
"The best part about the Informatica Intelligent Data Management Cloud (IDMC) is the modularity; when I say modularity, I mean the things get easier by working into different modules."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"It is not easy to set up and configure the tool."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"Cost-wise, it could be better."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"Informatica MDM can improve the data catalog and data marketplace."
"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"Comparatively, their prices are a little bit too high."
"The price is high, but the competitors are even higher, like Collibra."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"Informatica MDM's price could be lower."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"I have heard from customers that the product comes with a huge license cost."
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about Microsoft, Informatica, Talend and others in Data Integration. Updated: September 2025.
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