Try our new research platform with insights from 80,000+ expert users

Informatica Intelligent Data Management Cloud (IDMC) vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
WinPure Data Quality Platform
Ranking in Data Integration
111th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (20th)
 

Mindshare comparison

As of February 2026, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.5%, down from 5.3% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.3%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)3.5%
WinPure Data Quality Platform0.3%
Other96.2%
Data Integration
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
reviewer1126923 - PeerSpot reviewer
Systems Architect at a tech services company with 1,001-5,000 employees
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
"I do a quite a lot of data transformations, and the fact that I can do them without changing any of my SQL queries from the code, using the inbuilt tools, is very helpful."
"Informatica Data Quality is a product that is worth the money."
"You can extract and transfer your data as you wish it to be consumed later."
"The most valuable feature is data discovery. This is the most exciting feature for all of the banks."
"It is one of the best tools available for data integration."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Its features for partitioning and optimization could be better."
"The scalability is tough."
"Error reporting and debugging need improvement."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."
"If a new solution has the same features and less investment, it would be worth considering."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"Informatica MDM's price could be lower."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"The solution is expensive."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"The solution is very expensive."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
Information not available
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
881,733 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
Ask a question
Earn 20 points
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about Microsoft, Informatica, IBM and others in Data Integration. Updated: January 2026.
881,733 professionals have used our research since 2012.