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Informatica Intelligent Data Management Cloud (IDMC) vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
183
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (13th), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WinPure Data Quality Platform
Ranking in Data Integration
107th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (25th)
 

Mindshare comparison

As of May 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.4%, down from 7.2% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.0%. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
reviewer1126923 - PeerSpot reviewer
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is stable."
"Axon does one interesting thing that I don't think other tools do as well. It lets you rate data and incorporates Informatica's data quality feature into it. There are little indications and graphics that show you how good the data quality is, and you can drill into it to see where potential issues lie."
"There are a couple of valuable features. One is that it is very quick on the profiling. So, you get a very fast snapshot of the type of data that you're looking at from the profiling perspective. It can highlight anomalies in the data."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"Offers data lineage feature"
"Informatica Cloud Data Integration is stable."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"The product improves data quality."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"Their UI needs improvement. Their scorecards and reporting also need improvement. Their data quality reporting, especially their dashboards and scorecards, is lackluster at best. Its reporting capabilities are limited. If you want to do anything beyond its limited reporting capabilities, then you're going to have to use an external reporting tool such as Power BI or something like that."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"The UI is terrible and not user-friendly."
"The ability of the product to leverage the power of big data could be improved."
"Informatica is very expensive."
"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"If I want to scan the metadata from the data lineage or the Python code, such areas can get tedious in the tool."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"The price is high, but the competitors are even higher, like Collibra."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"The product is very expensive"
"The platform has a premium cost. I rate the pricing as seven out of ten."
"We got a 50% discount."
"The product is highly-priced."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about Microsoft, Informatica, Talend and others in Data Integration. Updated: May 2025.
851,604 professionals have used our research since 2012.