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Informatica Intelligent Data Management Cloud (IDMC) vs WinPure Data Quality Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
WinPure Data Quality Platform
Ranking in Data Integration
111th
Average Rating
0.0
Reviews Sentiment
8.3
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (19th)
 

Mindshare comparison

As of January 2026, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 3.7%, down from 5.5% compared to the previous year. The mindshare of WinPure Data Quality Platform is 0.3%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)3.7%
WinPure Data Quality Platform0.3%
Other96.0%
Data Integration
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
reviewer1126923 - PeerSpot reviewer
Systems Architect at a tech services company with 1,001-5,000 employees
A solution that offers good performance, good stability, and a straightforward setup
We are a reseller of the solution. We handle on-premises deployment. The solution is very similar to IBM. It may have a bit more integration capabilities that IBM doesn't have yet, but they are similar. In terms of which would be better, it would come down to the customer's requirements. I'd rate the solution nine out of ten. All of our customers are very happy and very impressed with the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can extract and transfer your data as you wish it to be consumed later."
"Multifeatured and easily scalable data catalog, with good data domain discovery and data profiling features."
"The serverless capability and the packaging application of the solution are valuable."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"The MDM solution is capable of integrating multiple systems, so it helped us to solve the purpose of centralizing the depository as well as the standardization of mass data. It takes away all the ambiguity around data integrity issues or all the process challenges which happen when every stage of a process uses a different source as master data."
"I would definitely recommend Informatica Data Quality to others."
"One of the most valuable features is that I don't need to buy a subscription for any functionality. With Informatica Cloud Data Management, I have all the functionality and features available. If I need to make an integration, I can go to that integration service. If I need to mask, provide, or clean some information, I can easily just pick up that feature and use it. It's very simple, and I have all the functions and capabilities I need to work with data."
"I give the stability a ten out of ten."
"With regards to choosing flash versus traditional storage, it's just so much simpler to manage and users get so much better performance from flash."
 

Cons

"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"There could be a lot more application integration."
"If given the opportunity, I would like to address these concerns, particularly with regard to enhancing the end-user experience."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"Database access is highly restricted particularly if you're using the cloud version."
"The high price of the product is an area of concern where improvements are required."
"The integration with older technology and cloud quality needs improvement."
"Certain shortcomings in the product's UI make it an area where improvements are required."
"The pricing model could use improvement."
 

Pricing and Cost Advice

"In terms of the licensing for Informatica Intelligent Cloud Services, we had the option of paying based on the number of users and paying based on the volume of data, and we went with the data volume licensing option. Informatica Intelligent Cloud Services isn't as expensive as CIG. The pricing for it is okay, so I'm rating it a four out of five in terms of pricing. We did use the email verification and address validation services which weren't part of the contract, so we had to pay additional fees for those services."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The price of Informatica Cloud Data Integration could be reduced."
"The solution is very expensive."
"It's a very expensive solution"
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"It's an expensive solution."
"Its pricing model can be improved."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

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Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Birmingham Hippodrome, Luton Borough Council, Apex Innovations, Sandia National Laboratories, Clear Blue, Vodafone
Find out what your peers are saying about Microsoft, Informatica, IBM and others in Data Integration. Updated: January 2026.
881,082 professionals have used our research since 2012.