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Informatica PowerCenter vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica PowerCenter
Ranking in Data Visualization
8th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
81
Ranking in other categories
Data Integration (2nd)
Tableau
Ranking in Data Visualization
1st
Average Rating
8.4
Reviews Sentiment
6.5
Number of Reviews
296
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)
 

Mindshare comparison

As of April 2025, in the Data Visualization category, the mindshare of Informatica PowerCenter is 1.6%, down from 2.0% compared to the previous year. The mindshare of Tableau is 25.9%, down from 31.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization
 

Featured Reviews

Lars Borchers - PeerSpot reviewer
A stable and reliable product that provides a variety of features for data integration
The solution is not for newcomers. It has an old touch. The solution must improve the integration with new services. It was part of the program at Informatica when they moved to their cloud platform. It is integrated. However, from an on-premise perspective, we need to buy licenses for PowerExchange. If we want a native driver to access a special service, we need to extend our license to those services. It is expensive. I don't like that it's not all included in the solution.
ROMIL SHAH - PeerSpot reviewer
Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time
When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is UI friendly and has all the advantages of an ETL tool."
"Informatica PowerCenter has good user feedback. The developers can easily make mappings in the solution."
"I like the automated scheduling feature."
"Enterprise-scale ETL solution that's very stable and is easy to scale. It integrates and connects with multiple new systems, both structured and semi-structured."
"It provides monitoring and we can therefore be aware of what is happening when we are handling jobs."
"Among all the solutions I have used, I found Informatica PowerCenter to be much more stable in terms of application."
"The technical support for Informatica PowerCenter is good."
"What I like the most is that we have to deal with less while writing the queries."
"The solution has great features which nobody can beat, you can do a lot of customizations, such as use different dimensions and colorize them. Additionally, you can use the numeric values for the customization, which is an exceptional feature."
"The most valuable features are the visualizations, the way they show the combination charts."
"When compared with Power BI, Tableau is much easier."
"You can create attractive dashboards that inform users using Tableau."
"It is definitely easy to use. It is intuitive, and more or less, everything can be done from the front end. As such, there is no concept of metadata. You can just take data from a database and start building your own stuff, such as OLAP data warehouse. You don't need extensive metadata modeling like Oracle BI."
"The ease of presenting findings is very helpful."
"I really like the interactivity of the dashboards."
"The geospatial maps representation and the visualizations are nice."
 

Cons

"The pricing could be improved."
"It would be better if I could do all the work within a single window. If I'm working on any mapping and if I have to switch to sessions, I have to open a new window altogether. If I have to get into workflows, I have to open a new window. It was also very expensive. In the next release, I would like it to be more user-friendly."
"Its scalability can be improved. It is not scalable."
"The solution could have better documentation on basic steps or blocks that specify what to do."
"While Informatica is great for data-integration, it does not have any analytics features. Thus, organizations have to always look for another product for their BI needs."
"This solution needs the functionality to do batch processing of data. It also lacks connectivity to NoSQL, unstructured data sources."
"I would like to see an improvement in the digital adoption."
"The documentation could be improved."
"Firstly, the high cost of Tableau licenses makes it inaccessible for many mid-scale clients. Secondly, the server requires at least 128GB of RAM, which can be impractical for some systems. We need a dedicated system to use Tableau."
"The charts in Tableau are quite limited."
"It needs a little bit more advanced modeling. I would like to see functionality like Cognos has in the Framework Manager."
"The cost of owning the solutions from Tableau is much higher compared to any other analytical solutions."
"At the organizational level, increasing the servers' capabilities to support us as an enterprise tool."
"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."
"Formatting controls could use some improvement."
"In the next release, I would like to be able to have the option to see more raw data that I'm converting on the dashboard."
 

Pricing and Cost Advice

"According to what I've heard and read on various blogs, it's quite expensive when compared to similar competitive products."
"It's much more expensive, almost three times more expensive than most other solutions."
"The price of this solution is high."
"We are using an annual license for Informatica PowerCenter."
"I would rate the pricing for this solution a six out of ten. The exact pricing depends on various products that you have."
"The license model is CPU based."
"Its licensing is expensive in terms of scaling."
"The price of Informatica PowerCenter is expensive, but it does give value."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
"Deployment of dashboards to viewers and unit supervisors can be prohibitively expensive."
"There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for."
"The value for money is definitely there."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
12%
Manufacturing Company
7%
Government
7%
Educational Organization
44%
Financial Services Firm
10%
Computer Software Company
6%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
Which is better - SSIS or Informatica PowerCenter?
SSIS PowerPack is a group of drag and drop connectors for Microsoft SQL Server Integration Services, commonly called SSIS. The collection helps organizations boost productivity with code-free compo...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

PowerCenter
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

University of Texas MD Anderson Cancer Center, LexisNexis, Rabobank
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Informatica PowerCenter vs. Tableau and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.