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Ivanti Virtual Web Application Firewall vs Kemp LoadMaster comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Ivanti Virtual Web Applicat...
Ranking in Web Application Firewall (WAF)
43rd
Average Rating
9.0
Reviews Sentiment
6.2
Number of Reviews
0
Ranking in other categories
Application Delivery Controllers (ADC) (16th)
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
22nd
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (11th), Distributed Denial-of-Service (DDoS) Protection (17th)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
MD
Consultant at a consultancy with 1-10 employees
Good feature set and is simple to deploy
In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else. We sort of stopped deploying them because of that. There are additional costs to the standard licensing. There are bandwidth prices. The feature set is quite good. We've been told to stop using them because of the price. If they can do something to address that I believe it would be better. On the latest version they've got a community edition, which is quite a good bandwidth, but in essence, it's to address the entry-level price. When you get to 10 gig bandwidth, it's way too expensive.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"The setup process is very simple for me."
"It is a SaaS solution unlike much of the competition."
"There is a huge signature repository"
"Cloudflare WAF provides protection through rules and functionalities like Cloudflare's SDRAP."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"It's pretty convenient and pretty easy to set up and run. And then kind of for static content, it also offers caching."
"The most valuable aspect of this solution is that it is simple to deploy. The deployment took us ten minutes."
"Kemp LoadMaster is more efficient than the HA Proxy that we used a long time ago; it is an easy-to-use, user-friendly interface, and you can set up a new VIP in a couple of minutes."
"I like the way this solution handles multiple SSLs in different domains while still load balancing."
"The feature that allows us to easily disconnect a server when we need and bring back online is the most valuable. It's a click of a button. This allows us to keep all systems up. We can then run updates, perform reboots whatever we need to one of the servers without taking production down."
"We are most impressed with the ease of use and great support."
"We really like the performance of this solution."
"It's been a great reliable product for us, and I would recommend it to anyone!"
"Kemp has greatly improved our uptime, reduced time we spend on maintenance, and increased the reliability and trust we have in our load balancing system."
"Overall, the Kemp LoadMaster has been an all-rounder great product and stable."
 

Cons

"Their documentation could be better. They don't have documentation that explains everything well. They have documentation for everything you're looking for, but they lack a single piece of documentation to tie everything together. As a new user or beginner, it took us a little bit of time to figure out how to put all these things in place."
"The ModSecurity core rules need to be updated."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"The dashboard could be more user-friendly."
"They have some limitations with third-party integrations."
"Their documentation could be better. They don't have documentation that explains everything well."
"The solution's learning curve can still be further reduced"
"In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else."
"On the improvement side my comment would be about the equivalent hardware based LM (LM-X1) to offer redundant power supply like the more beefier KEMP models do."
"When we go serverless, we may again have to revisit this because the configuration needs to be changed. With this change, we can run into a lot of other configurations that we haven't got into, which involve additional expenses. It would be challenging to convince management to buy at that price point. It would be a balancing act of justifying that expense and the value, that is, how it is going to save a bit of time and make our platform secure. It can have better configuration ability. A lot of iterations happen when we have multiple servers pointing to the same domain. If we do not orchestrate carefully, it gets into a loop, which takes away the precious time of the user who is trying to subscribe to a service. It takes a little longer time to realize services as well as web pages."
"In the next release, they can introduce 360 views in the same dashboard to make it easier for users to view. The graphical information should be displayed on the dashboard."
"In the web interface, there are a lot of settings in the different menus and it would be helpful if there were an interactive help system or tooltips to help the administrators find and configure the right settings."
"The only thing that I miss is that the TMG server was giving me live information about who is connected and what is the request about."
"In the next release, Kemp should include the ability for LoadMaster to create different DNS record types."
"Several elements of the GUI need work. For example, if you have many content switches, it’s difficult to find the ones you need. And where is the search feature?"
"It needs to offer support for more business applications."
 

Pricing and Cost Advice

"It starts at $20 and can easily go up to $200 monthly"
"It is not too pricey."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The annual licensing fee is $10,000 USD."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The solution's pricing option needs to be more transparent for enterprise clients."
"The solution is expensive."
Information not available
"They have multiple tiers of licensing and you can upgrade it easily."
"KEMP gives away free trials for 30 days. This can be stretched if you want. During the test, you will have access to KEMP support.​"
"It has a great price for the solution they offer."
"Nowadays, going with the virtual appliance is the easiest way and the cost is reasonable."
"The price of the solution is cheap."
"Licensing is yearly and I am going to guess that it is CAN $2000.00."
"It is well-priced and licensing is very flexible."
"At $2,500 USD, this is absolutely a fantastic buy for the money!"
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Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
No data available
Financial Services Firm
10%
Computer Software Company
9%
Manufacturing Company
9%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
 

Also Known As

Cloudflare WAF
Pulse vWAF, Pulse Virtual Traffic Manager
LoadMaster Load Balancer
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Gilt Groupe
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about F5, HAProxy, NetScaler and others in Application Delivery Controllers (ADC). Updated: May 2026.
900,644 professionals have used our research since 2012.