No more typing reviews! Try our Samantha, our new voice AI agent.

Ivanti Virtual Web Application Firewall vs Kemp LoadMaster comparison

Sponsored
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Ivanti Virtual Web Applicat...
Ranking in Web Application Firewall (WAF)
44th
Average Rating
9.0
Reviews Sentiment
6.2
Number of Reviews
0
Ranking in other categories
Application Delivery Controllers (ADC) (17th)
Kemp LoadMaster
Ranking in Web Application Firewall (WAF)
27th
Average Rating
9.4
Reviews Sentiment
7.7
Number of Reviews
50
Ranking in other categories
Application Delivery Controllers (ADC) (13th), Distributed Denial-of-Service (DDoS) Protection (17th)
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
MD
Consultant at a consultancy with 1-10 employees
Good feature set and is simple to deploy
In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else. We sort of stopped deploying them because of that. There are additional costs to the standard licensing. There are bandwidth prices. The feature set is quite good. We've been told to stop using them because of the price. If they can do something to address that I believe it would be better. On the latest version they've got a community edition, which is quite a good bandwidth, but in essence, it's to address the entry-level price. When you get to 10 gig bandwidth, it's way too expensive.
IshtiaqKhalil - PeerSpot reviewer
Information Security Engineer at BOK
Displays flexible, user-friendly interface with minor licensing challenges
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics. Additionally, enhanced security features, like a more robust Web Application Firewall, and stronger APIs for better automation would be beneficial. Overall, the main areas for improvement are in strengthening the advanced features to better meet the demands of large-scale enterprise environments. key features for the next release should focus on three areas. First, an enhanced, next-generation security suite with a more powerful Web Application Firewall (WAF) and integrated bot protection. Second, more advanced and customizable analytics dashboards to provide deeper insights into application performance. Finally, greater support for modern, cloud-native environments, including better APIs for automation and seamless hybrid-cloud traffic management

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The security features are valuable. The particular feature we use is called OWASP."
"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
"Cloudflare is cheaper compared to Azure WAF, which I have considered before."
"For us, the key feature of Cloudflare is DDoS protection and IP hiding, especially since we are a crypto company."
"Very glad the WAF rulesets works out of box, and requires very little tuning or maintenance."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"Someone with a basic understanding of networking and security will be able to implement the firewall's basic features within 15 minutes."
"The most valuable part of the solution for us overall is exactly that it is a Software-as-a-Service product."
"The most valuable aspect of this solution is that it is simple to deploy. The deployment took us ten minutes."
"We are most impressed with the ease of use and great support."
"Overall, the product has covered what we needed and even offered some additional features."
"We really like the performance of this solution."
"The Global WAF has saved us more than one time from unwanted traffic."
"LoadMaster has greatly helped us with the uptime of our email services."
"We had some issues in patching management, so we deployed this product for virtual patching, the IPS rule, and it gives us very good results because we have very critical servers."
"Technical support is very good. They are quick to answer questions and provide online help."
"Overall, the Kemp LoadMaster has been an all-rounder great product and stable."
 

Cons

"Their documentation could be better. They don't have documentation that explains everything well."
"Cloudflare Web Application Firewall should improve visibility for a customer."
"A key challenge arises when dealing with numerous integrations with HVAC systems. Depending on the specifics, there might be some configuration mismatches, which necessitate specific support."
"We don't even use Cloudflare Bot Management because it's too expensive; you need to pay per request, and it's much cheaper to get one or two additional machines."
"We have noticed some latency when the call goes through the firewall. That could be improved."
"I have experienced some difficulties with Cloudflare's support as a customer based in India."
"Support can be challenging at times."
"WAF doesn't directly affect bandwidth costs. It saves costs on protection. However, with the correct setup, it's difficult to determine if it saves costs overall due to the fixed enterprise plan fee."
"In terms of what needs improvement, the price could be lowered. We've tried to deploy more of them but our purchasing department has said that they're way too expensive and they would prefer to use something else."
"The auth website of ESP is really lacking. It’s not responsive (mobile friendly) and the procedure of changing the website is difficult. We tend to avoid using pre-auth for that reason."
"If I had to change something it would maybe be to have a little better reporting graphics that show more details in the reporting. It seems to be a little small in the graphic, and I'm not sure if possible but maybe a GUI page that one can use to monitor if any server goes down."
"The UI is very basic and not very attractive, so this could be an area for improvement."
"We experienced a brief period of instability."
"There is room for improvement in the stability of the solution."
"UI is very basic and unattractive."
"So far, the only hitch we have run into is that would have been nice to have an easier method to add allow/whitelist entries into the Access Control lists for virtual services."
"It would be helpful if there were a way to incorporate tooltips on the fields so that we don't have to dig through documentation."
 

Pricing and Cost Advice

"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"The solution is expensive."
"The solution's pricing option needs to be more transparent for enterprise clients."
"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The annual licensing fee is $10,000 USD."
"It starts at $20 and can easily go up to $200 monthly"
Information not available
"The product definitely provides what the organization needs and its cost is reasonable considering the value it brings."
"The Kemp LoadMaster is a tremendous value."
"The price of the solution is cheap."
"The pricing is alright and we pay a monthly licensing fee"
"Nowadays, going with the virtual appliance is the easiest way and the cost is reasonable."
"Currently, no cost is involved with a virtual load balancer. They have used open source. We did not pay for software. We paid for the expertise. We are only paying the consulting charges, which are very reasonable, that is, around a thousand dollars."
"Any decent product will cost money and if you want great support and a great product, then you will want to spend the money on it."
"KEMP gives away free trials for 30 days. This can be stretched if you want. During the test, you will have access to KEMP support.​"
report
Use our free recommendation engine to learn which Application Delivery Controllers (ADC) solutions are best for your needs.
908,800 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
17%
Comms Service Provider
9%
Financial Services Firm
9%
Outsourcing Company
7%
Manufacturing Company
16%
Construction Company
14%
Comms Service Provider
12%
Performing Arts
10%
Construction Company
10%
Financial Services Firm
9%
Computer Software Company
9%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
No data available
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise13
Large Enterprise16
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Kemp LoadMaster?
My primary advice is to carefully analyze your total cost of ownership (TCO) rather than just the initial purchase pr...
What needs improvement with Kemp LoadMaster?
The product could be improved with a more intuitive interface for complex configurations and more advanced analytics....
What is your primary use case for Kemp LoadMaster?
Our primary use case was traffic load balancing and distribution. The solution was essential for managing all inbound...
 

Also Known As

Cloudflare WAF
Pulse vWAF, Pulse Virtual Traffic Manager
LoadMaster Load Balancer
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Gilt Groupe
Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Find out what your peers are saying about F5, HAProxy, Radware and others in Application Delivery Controllers (ADC). Updated: July 2026.
908,800 professionals have used our research since 2012.