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Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kemp LoadMaster
Ranking in Application Delivery Controllers (ADC)
9th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
3rd
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of July 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Kemp LoadMaster is 7.3%, up from 7.0% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.6%, down from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.
Bonieber  Orofeo - PeerSpot reviewer
Application gateway optimizes performance and simplifies cloud transitions
There are a lot of things I appreciate about Microsoft Azure Application Gateway. Microsoft Azure Application Gateway is beneficial for us as it helps in publishing our website, providing us comfort when it comes to the availability of our applications. The autoscaling feature in Microsoft Azure Application Gateway is very obvious, and I have no issues with it; it is well planned and organized. Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance. The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats. Microsoft Azure Application Gateway helps us manage our AI-driven applications by enabling faster transactions, improving our work.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Security is considered the most effective feature in Kemp LoadMaster."
"Mitigates content security policy issues."
"The most valuable feature that I found is the load balancing feature, it is the core function of the product."
"It has been functional. We don't have any outages."
"The security features, load balancing, built-in templates, and the easy to implement virtual IPs are great."
"Failover is seamless and our services are rock solid."
"The security features are the most valuable features of this solution."
"The user interface is very easy to work with."
"It does an excellent job of load balancing."
"WAF feature replicates the firewall."
"The solution was very easy to configure. It wasn't hard at all to adjust it to our needs."
"The production is a valuable feature."
"Azure Application Gateway's most valuable feature is ease of use. The configuration is straightforward. It isn't difficult to adjust the size of your instances in the settings. You can do that with a few clicks, and the configuration file is the same way. You can also set rules and policies with minimal time and effort."
"It has a filter available, although we are not currently using it because it is not part of our requirements. But it is a good option and when it becomes part of our requirements we will definitely use it."
"The most valuable feature of the solution is the web application firewall (WAF)."
"We use the product in front-end and back-end applications to do the load balancing smartly."
 

Cons

"Over the last several major versions, the GUI has remained virtually unchanged and still seems lacking."
"Some of the support documentation seems to make assumptions that the person installing or configuring is experienced with the product or concepts."
"In my opinion, the layer seven loads balancing that we're mainly using for web servers, doesn't seem to pick up when there are issues at the application level."
"To make it a perfect ten out of ten it would need better connection logging. If there is an active connection, that there is better logging. It should also have better management monitoring tools."
"If you want logging for SMTP traffic, you have to enable ESP, which requires you to define allowed IP addresses. That’s irritating, to say the least."
"Although Kemp is very user-friendly, it lacks a more custom configuration."
"There is room for improvement in the stability of the solution."
"In the next release, Kemp should include the ability for LoadMaster to create different DNS record types."
"Customer service can be improved. There is room for improvement, specifically in paid support, by providing more direct contact."
"The increased security that we are considering is because of some of the things that the security team has brought to our attention. They have pointed out that we would most likely require a better web application firewall than Azure Application Gateway."
"One of the challenges we faced was the solution does not support any other PCP protocols apart from HTTP and HTTPS."
"Microsoft Azure Application Gateway could improve by allowing features to use more third-party tools."
"Implementing and standardizing the solution across the IT landscape in a heterogeneous environment is painful."
"Microsoft Azure Application Gateway's first deployment is complex. It needs to improve its pricing."
"Needs easier integration with the existing SIAM."
"We have encountered some issues with automatic redirection and cancellation, leading to 502 and 504 gateway errors. So, I experienced some trouble with containers."
 

Pricing and Cost Advice

"At $2,500 USD, this is absolutely a fantastic buy for the money!"
"The Kemp LoadMaster is a tremendous value."
"The license varies according to the number of megabits."
"From a cost perspective, Kemp is very competitive and is not hard to justify by any means."
"Download Kemp's VLM trial and take it for a test drive; you will be impressed."
"Licensing is yearly and I am going to guess that it is CAN $2000.00."
"The price is lower than other options."
"The price is great and the value is definitely there."
"We use the tool's basic subscription. Its licensing costs are monthly."
"Every solution comes with a license and cost. Microsoft provides the license and the total cost is for the maintenance every year."
"The solution is cheaper than Imperva. I rate it four to five out of ten."
"It is an expensive solution. We have an enterprise agreement, it is monthly."
"The product is expensive. I rate the pricing a seven out of ten."
"Regarding pricing for Azure Application Gateway, I would rate it at seven."
"The solution is reasonably priced."
"I rate the price of Microsoft Azure Application Gateway an eight out of ten."
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Top Industries

By visitors reading reviews
Educational Organization
25%
Computer Software Company
14%
Financial Services Firm
6%
Government
6%
Computer Software Company
15%
Financial Services Firm
12%
Government
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple.
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes a lot of time to provide resolutions for issues. Also, I could see more capabil...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: June 2025.
860,632 professionals have used our research since 2012.