Try our new research platform with insights from 80,000+ expert users

Kemp LoadMaster vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kemp LoadMaster
Ranking in Application Delivery Controllers (ADC)
9th
Average Rating
9.4
Reviews Sentiment
7.8
Number of Reviews
49
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
3rd
Average Rating
7.4
Reviews Sentiment
6.9
Number of Reviews
48
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of August 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Kemp LoadMaster is 7.3%, up from 7.1% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.6%, down from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC)
 

Featured Reviews

PeterForster - PeerSpot reviewer
A highly stable and scalable load-balancing software that offers great technical support
My company is really happy with Kemp LoadMaster as a product. My company is also happy with the support we receive from Kemp LoadMaster. I want Kemp LoadMaster to provide users with better reporting capabilities in relation to TCP packets. In general, the connections that are present in the system require improvement. Feature-wise, Kemp LoadMaster has everything that our company's customers require. Kemp LoadMaster also has features that have supported our company's past projects.
Bonieber  Orofeo - PeerSpot reviewer
Application gateway optimizes performance and simplifies cloud transitions
There are a lot of things I appreciate about Microsoft Azure Application Gateway. Microsoft Azure Application Gateway is beneficial for us as it helps in publishing our website, providing us comfort when it comes to the availability of our applications. The autoscaling feature in Microsoft Azure Application Gateway is very obvious, and I have no issues with it; it is well planned and organized. Microsoft Azure Application Gateway impacts our cost savings while maintaining higher performance. The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats. Microsoft Azure Application Gateway helps us manage our AI-driven applications by enabling faster transactions, improving our work.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The DNS Load Balancer makes it so that I don't have to worry about site failures."
"The most valuable features for us are the Load Balancing and Web Application Firewall, as we have a lot of web applications."
"We are most impressed with the ease of use and great support."
"The pricing of the solution is valuable."
"Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple."
"The most valuable feature so far has been the high-availability options that allowed us to add an additional Kemp LoadMaster VLM virtual appliance into our VMware vSphere environment, to provide failover for our existing LoadMaster."
"I like that this is a Network Load Balancer that can be used practically with any application in the backend. They have how-to guides on how to set up Kemp NLB with Exchange, but you can use it as well for Sharepoint, RDS, or any other back end server."
"Load-balancing is a great feature that is very easy to configure and it is always working fine."
"Load balancing and web application firewall features are the most valuable."
"The solution's integration is very good."
"Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it."
"We chose this solution in the first place because it has access to Layer 7. I can control the requests and the content, which I can access on my network if I want to even if it's forbidden access to other external resources. If I want to monitor, for example, traffic, and apply this rule on Layer 7, I can do so. This was our main goal when implementing this application. We wanted to take advantage of the Gateway capabilities."
"We use the product in front-end and back-end applications to do the load balancing smartly."
"The most valuable feature of the solution is the web application firewall (WAF)."
"Azure Application Gateway's most valuable feature is ease of use. The configuration is straightforward. It isn't difficult to adjust the size of your instances in the settings. You can do that with a few clicks, and the configuration file is the same way. You can also set rules and policies with minimal time and effort."
"I rate Microsoft Azure Application Gateway's scalability a ten out of ten. My company has more than 1000 users who use it daily."
 

Cons

"There are some challenges with updates on certain models that don't have a few features."
"Overall, the Kemp LoadMaster has been an all-rounder great product and stable. The free trial and virtual edition make it a breeze for any potential customer to give it a spin before actually deciding to put it on the infrastructure or even talk to the CFO."
"They need to improve the UI environment. Currently, it's hard to navigate and use product."
"Third, the password history restriction needs improvement. For example, the password policy will restrict the user to always use a unique password combination. The password should not be reused for a minimum of three generations of passwords."
"The configuration of the basic services is pretty straight forward but for more complex solutions, there needs to be better documentation or knowledge base articles."
"So far, the only hitch we have run into is that would have been nice to have an easier method to add allow/whitelist entries into the Access Control lists for virtual services."
"I think there should be more visual instructions on how to configure advanced features."
"It would be very helpful to get all the http/https session logs by default in the log monitor without activating debugging mode like an apache web sever natively does"
"The pricing of the solution could be improved. Right now, it's a bit expensive."
"The tool is a pain to deal with when it comes to the area of configuration."
"The user interface could be better."
"The monitoring on the solution could be better."
"Customer service can be improved. There is room for improvement, specifically in paid support, by providing more direct contact."
"The solution should provide more security for certificate-based services so that we can implement more security on that."
"I want the solution's support to improve. The tool is also expensive."
"The security of the product could be adjusted."
 

Pricing and Cost Advice

"Pricing for the perpetual licensing was fair to us for the features and ease of use we received."
"The license varies according to the number of megabits."
"Setup is easy, the cost is affordable, and the licensing is quick and simple."
"It is well-priced and licensing is very flexible."
"The price is lower than other options."
"The costs for the Kemp Load Balancer solution are okay because, for a good product, you have to spend money."
"At $2,500 USD, this is absolutely a fantastic buy for the money!"
"Any decent product will cost money and if you want great support and a great product, then you will want to spend the money on it."
"The cost is not an issue."
"It is an expensive solution. We have an enterprise agreement, it is monthly."
"Regarding pricing for Azure Application Gateway, I would rate it at seven."
"I rate the pricing seven out of ten because some third-party solutions are even costlier than this."
"It is not expensive."
"Microsoft Azure Application Gateway is expensive."
"We use the tool's basic subscription. Its licensing costs are monthly."
"Microsoft Azure Application Gateway has less price than other application gateway solutions."
report
Use our free recommendation engine to learn which Application Delivery Controllers (ADC) solutions are best for your needs.
865,295 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Government
8%
University
7%
Manufacturing Company
7%
Computer Software Company
15%
Financial Services Firm
11%
Government
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Kemp LoadMaster?
Scalability-wise, I rate the solution a ten out of ten...I rate the technical support a ten out of ten...The initial setup of Kemp LoadMaster is very simple.
What is your experience regarding pricing and costs for Kemp LoadMaster?
LoadMaster is cheaper than some other solutions. It has a perpetual license, so it's a one-time cost.
What needs improvement with Kemp LoadMaster?
There are some challenges with updates on certain models that don't have a few features. The support team often takes a lot of time to provide resolutions for issues. Also, I could see more capabil...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

LoadMaster Load Balancer
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Kent County Council, KEMP, SMA Solar Technology AG, RT€ Player , Victrix (Quebec, Canada), Texas A&M, Macmillan Cancer Support, Cisco, Austin Bank
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Kemp LoadMaster vs. Microsoft Azure Application Gateway and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.