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Liferay Digital Experience Platform vs Optimizely comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Liferay Digital Experience ...
Ranking in Digital Experience Platforms (DXP)
3rd
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (3rd), AI Customer Experience Personalization (27th)
Optimizely
Ranking in Digital Experience Platforms (DXP)
17th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (13th), Feature Management (4th)
 

Mindshare comparison

As of November 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Liferay Digital Experience Platform is 10.6%, down from 11.9% compared to the previous year. The mindshare of Optimizely is 3.8%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Liferay Digital Experience Platform10.6%
Optimizely3.8%
Other85.6%
Digital Experience Platforms (DXP)
 

Featured Reviews

PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Manageability is very good and probably the most valuable part of a tool of this type. There is a little more of a learning curve than you have with a simple tool, but a business user can learn to manage the system as an administrator very easily."
"It has increased communication between the departments and their employees."
"Liferay was mainly selected by me due to its collaboration and the digital features that help to make the digital platforms very strong for the customers."
"It is a wonderful open-source product that has many out-of-the-box features."
"Liferay has a CMS, role-based permissions, and hierarchy-of-organization community management which provides lots of features for intranet and enterprise applications."
"Liferay provides a vast range of features with minimal license costs, which makes it better than the others."
"It allows us to arrange and develop new ideas, then incorporate them into the portal. We can create a one stop information center, so people can access the information from one window."
"All the portlets and widgets are plugins, which provides flexibility to add or modify in multiple ways."
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
"Dead simple A/B testing with no code knoweldge needed."
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Customer service is excellent!"
"Customer service is wonderful."
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
 

Cons

"Yes we faced many issues during production deployment and specially performance tuning and best suppoprt architecture."
"Liferay does currently lack a good integrated analytics package, automation, and filtering."
"We tried the 'eat your own dog food' approach and used Liferay for our company's website, but Liferay just isn't meant to build websites."
"There are a lot of possibilities for improvement in several areas."
"The documentation provided needs to be more detailed. It's sometimes hard to develop things because the documentation is so sparse."
"It could have better built-in integration with a wider variety of extensions out-of-the-box."
"It could be improved in terms of adding filters to some of the rules. Therefore, you can retain how long a document would need to stay in an archive."
"The plugins should be more affordable."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
"Exporting statistics provide more statistical data."
"Better communication with 3rd party implementation"
"Verifying goals could be easier."
"There were previously issues with experiments saving as expected in Classic."
 

Pricing and Cost Advice

"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"Licensing costs can be very expensive."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"It is a bit expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
9%
Comms Service Provider
8%
Outsourcing Company
8%
Outsourcing Company
15%
Computer Software Company
9%
Manufacturing Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....
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Also Known As

Liferay DXP
No data available
 

Overview

 

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Liferay Digital Experience Platform vs. Optimizely and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.