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Liferay Digital Experience Platform vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Liferay Digital Experience ...
Ranking in Digital Experience Platforms (DXP)
3rd
Average Rating
8.0
Number of Reviews
45
Ranking in other categories
Web Content Management (6th), Corporate Portals (Enterprise Information Portals) (4th), AI Customer Experience Personalization (23rd)
Optimizely
Ranking in Digital Experience Platforms (DXP)
13th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (13th), Feature Management (4th)
 

Mindshare comparison

As of June 2026, in the Digital Experience Platforms (DXP) category, the mindshare of Liferay Digital Experience Platform is 9.1%, down from 12.7% compared to the previous year. The mindshare of Optimizely is 3.6%, down from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP) Mindshare Distribution
ProductMindshare (%)
Liferay Digital Experience Platform9.1%
Optimizely3.6%
Other87.3%
Digital Experience Platforms (DXP)
 

Featured Reviews

PR
E-Governance Head at Creant Technologies
Optimizing digital presence with customizable design and seamless integration
The main benefits that Liferay Digital Experience Platform brings to the table are numerous. First is rapid application development and many features. Features such as content management and document management make your life easy; workflow management is also present. Workflow can be designed and derived. Form development and everything is very smooth and easy to deliver to the end customer, and you can find many features in one box. You have blogs, wikis, and everything with out-of-box functionality. My experience with actionable insights is positive; they help in refining content strategies. The content creation is helpful. For external content creation, I use headless CMS APIs for Liferay Digital Experience Platform, and headless APIs for content creation are also available. My thoughts on the integration capabilities are that integration is seamless. You have headless APIs where you can integrate seamlessly with any other application such as LDAP or SSO, or you can also integrate with different external systems. You have an SAP connector; everything is available. Liferay Digital Experience Platform's open source flexibility has helped in customizing functionalities for the specific needs of my customers as it is a highly flexible application that can be optimized. My advice for other organizations considering Liferay Digital Experience Platform is that if it's available, we need to improve on the performance, which is currently what we are seeing. Otherwise, earlier Service Builder was acceptable. On a scale of 1-10, I rate Liferay Digital Experience Platform a 9.
it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Liferay is highly scalable and more complex than Drupal."
"The web/mobile/portal integration was one of the features that we found most valuable, primarily because it reduced our development time."
"Liferay enables you to stay with latest technologies with each version release."
"Compared to other platforms the initial setup is not very complex."
"It’s fast, easy, scalable, and stable with a competitive price."
"Liferay has a CMS, role-based permissions, and hierarchy-of-organization community management which provides lots of features for intranet and enterprise applications."
"Liferay was mainly selected by me due to its collaboration and the digital features that help to make the digital platforms very strong for the customers."
"Liferay is a good product and can reduce time and cost on project implementation."
"Customer service is excellent!"
"ROI: Infinite! (Got 3X conversion improvement using suggestions given by the product during the free evaluation period)"
"Optimizely can work for a lot more things than only testing; it is a pretty easy yet powerful tool."
"Customer service is the best in the testing industry; transparent support along with a very strong community."
"Dead simple A/B testing with no code knoweldge needed."
"Customer service is wonderful."
"Optimizely is a great product that has inspired a great community and is the standard for A/B testing."
 

Cons

"The documentation provided needs to be more detailed. It's sometimes hard to develop things because the documentation is so sparse."
"As for now, Liferay DXP was just released, so there are many issues."
"There are several areas that need improvement: The core code base needs refactoring."
"We had a number of issues with stability, but we found solutions from the community or in patches for the enterprise edition."
"Social areas and capabilities need improvement."
"The development license might be too costly for small to medium-sized businesses."
"It could be improved in terms of adding filters to some of the rules. Therefore, you can retain how long a document would need to stay in an archive."
"The current version is good, but one problem is with objects where the load takes much time if the records are increasing."
"There were previously issues with experiments saving as expected in Classic."
"Exporting statistics provide more statistical data."
"Does not allow multipage variants (i.e. allows only variants in elements inside one page)."
"When testing images or anything involving JavaScript or more than text, they can really slow down the load performance of a page."
"Better communication with 3rd party implementation"
"Verifying goals could be easier."
 

Pricing and Cost Advice

"It's an open-source structure. Other costs are for professional services to integrate Liferay to other existing systems."
"Their pricing model should be modified to include per user options instead of just servers/cores, etc."
"Licensing costs can be very expensive."
"The product is neither cheap nor expensive. What Liferay Digital Experience Platform offers at its current price can be considered something that is worth the money."
"It is a bit expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Computer Software Company
9%
Construction Company
7%
Manufacturing Company
7%
Construction Company
9%
Computer Software Company
9%
Outsourcing Company
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise8
Large Enterprise23
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What is the best feature of Liferay?
A tricky question because it'd depend on what your focus will be on Liferay as a digital experience platform. I mean, if for me the experience management is the best feature, for someone with diff...
Is Liferay suitable for complete beginners?
A non-developer here, and frankly, a little bit of a tech beginner in general. My company branched out into digital experience a bit later than we should have but picking Liferay as a DXP was one o...
What is Liferay’s capacity for backup?
Yes, I think you can trust the cloud feature of Liferay pretty well. It gives you the option to back up your data as well as restore it and that's pretty vital for any digital experience platform....
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Also Known As

Liferay DXP
No data available
 

Overview

 

Sample Customers

Adidas, Carrefour, Cisco Systems, Danone, Fujitsu, Lufthansa Flight Training, Siemens, Société Générale and the United Nations
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Liferay Digital Experience Platform vs. Optimizely and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.