Optimizely provides advanced digital experimentation and personalization tools enabling businesses to increase performance. Its platform supports data-driven decision-making to enhance user experience and drive engagement.
| Product | Mindshare (%) |
|---|---|
| Optimizely | 3.7% |
| Adobe Experience Manager | 12.5% |
| Liferay Digital Experience Platform | 9.5% |
| Other | 74.3% |
| Company Size | Count |
|---|---|
| Small Business | 3 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 31 |
| Midsize Enterprise | 19 |
| Large Enterprise | 23 |
Optimizely offers a comprehensive suite of A/B testing and personalization features designed for data-driven marketers. By leveraging its advanced analytics, users can assess how different variables impact behavior. With the ability to integrate with popular data sources, Optimizely streamlines workflows and supports real-time experimentation. It's a vital tool for companies aiming to optimize digital channels efficiently.
What are the key features of Optimizely?Optimizely is widely implemented across industries like retail and finance where customer experience is paramount. Retailers use it to test promotional strategies, adapting to market trends swiftly. Finance companies rely on its robust capabilities for personalization to tailor services, ensuring client satisfaction.
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
| Author info | Rating | Review Summary |
|---|---|---|
| AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees | 4.0 | I find this A/B testing tool powerful, offering easy test building and thorough results for better decisions. Uptime is great, and tech support is responsive, though third-party communication could improve. It's the standard. |
| Product Development Manager at a consultancy with 1,001-5,000 employees | 5.0 | I've used this for three years, finding its WYSIWYG editor great for A/B tests and initial setup very easy. Support is wonderful, and we've had no deployment issues. Verifying goals, however, could be easier. |
| Especialista de Optimización Web/Mobile at a transportation company with 5,001-10,000 employees | 4.5 | I found Optimizely excellent for multivariate testing and analytics, fostering a testing culture. It has great customer service, easy setup, and good ROI. I only wish it had better statistics export options. |
| Design Director at a tech company with 51-200 employees | 4.5 | I find this product excellent for A/B testing, easy to use, and dependable. Its support is superb. Although premium-priced, the knowledge gained is priceless, making decisions data-driven. Setup was easy, and I've had no issues. |
| Senior MVT Developer (Multivariate Testing) at a marketing services firm with 5,001-10,000 employees | 5.0 | I find Optimizely great! It offers seamless integration and fosters a testing culture with high ROI. Optimizely X addressed past issues, and customer support is excellent. I'd love to see more integrated products like analytics and tag management in the future. |
| Co-founder with 51-200 employees | 4.5 | I find this solution great for dead-simple A/B testing and CRO, especially for mixed technical and non-technical teams. However, I've noticed it can significantly slow down page load performance with images or JavaScript, and I wish there was better documentation for technical workarounds. |
| CEO with 51-200 employees | I found its intuitive UI and unique button click tracking valuable. Although it lacks support for external or multipage variants, its metrics helped me achieve a 3x conversion improvement. |
