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Melissa Data Quality vs SQL Power Data Quality comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Melissa Data Quality
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Quality (13th)
SQL Power Data Quality
Ranking in Data Scrubbing Software
7th
Average Rating
8.8
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Scrubbing Software category, the mindshare of Melissa Data Quality is 9.3%, up from 6.9% compared to the previous year. The mindshare of SQL Power Data Quality is 3.4%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Scrubbing Software Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality9.3%
SQL Power Data Quality3.4%
Other87.3%
Data Scrubbing Software
 

Featured Reviews

GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.
reviewer2091297 - PeerSpot reviewer
Fraud Strategist(Actimize/SAS) at a financial services firm with 10,001+ employees
Is easy to deploy and is stable and scalable
I like the load balancing feature The normalization factor should be improved so that it is better scaled. It should be more user-friendly. It should be easier to export reports. I've been using SQL Power Data Quality for 10 years. SQL Power Data Quality is stable. It is a scalable solution.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"When we plugin the contact verify component in the ETL from Source Systems, it will greatly help in standardizing and cleansing the source data and help keep the downstream systems clean."
"There have been tangible benefits in combating fraudulent transactions. The information from Melissa Data is fed straight into our fraud system. This creates efficiency but also removes the need for manual address checks."
"Decreases chances of incorrect shipping addresses and, thus, returned packages."
"​​Allows us to delete and correct incorrect data to make the searching of our applicant tracking system more consistent and relevant.​​"
"I was able to dedupe millions of records in the past, and append the most recent email."
"Address verification ensures our customers get their packages, and we aren’t charged for incomplete address information."
"We have only been using this for about two months, but it has sped up our processing significantly, making data mining easy and fast so we no longer have to spend an entire month gathering correct information on leads, as all we need is a list of home addresses and in minutes we have names and phone numbers to increase our chance of these leads becoming customers."
"We now have less errors on catalog address labels."
"The solution is very easy to use and it's quite flexible."
"SQL Power Data Quality is truly a proven product that makes the work of cleaning data in both source and target data easy yet efficient."
"The Nomo, select form, and so on are the most valuable features."
"It is a scalable solution. We have over 1,000 SQL Power Data Quality users in our organization."
"The solution is able to integrate with many systems and other products."
 

Cons

"Did not work as advertized. Needs better results in address parsing, as described on the website."
"One of the problems that we ran into this year was we probably spent over 40 hours finding and trying to drill down to where specific bugs were in the program, which was a tremendous waste of time for us. There were a couple of updates to Windows this year, the program kept crashing. It happened on two different occasions over a period of a few months. Once we told them what the problem was - even though their tech support is great to work with - it literally took probably about two months to fix the issue where we could actually use the program the way we needed to use it."
"Needs to validate more addresses accurately."
"Needs better email append coverage (but every vendor struggles with this)."
"The billing structure does not seem very accurate. We’ve had issues with miscounted batch records processed"
"We would appreciate it if there was a larger database so that we could find information more often. For example, we can search for 10 people and only find the information for three of them, if we are lucky."
"Needs to provide more phone numbers, even cell numbers (scrubbed numbers)."
"One thing I would want to have, when you're doing a property search, you can do it either on the FIPS in the APN number or the address itself. For some entries, I'll have the APN number, and some I'll have the address. Apparently it cannot process something when both the FIPS-APN and the address are on there. I have to sort, once with one and once with the other, which is a little bit of a pain."
"The only area of improvement that we've come across within the solution was the portfolio roadmap creation. There's a bit of limitation there, but otherwise, the tool itself is very good."
"The normalization factor should be improved so that it is better scaled. It should be more user-friendly."
"Downtime issues should be improved."
"Integrating SQL Power with the system is challenging especially in places where no tutorials found and new versions continue to be released with varying requirements."
 

Pricing and Cost Advice

"Buy a lot more credits than you think you’re going to need."
"Pricing is very reasonable, no licensing required."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
"This vendor has no equal in pricing for equivalent functionality."
"It's affordable."
"Fully understand your volume, both monthly and annually. Speak with a Melissa account manager, they will put together an effective solution to meet your needs."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"Pricing is very reasonable."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
16%
Outsourcing Company
14%
Comms Service Provider
10%
Insurance Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
No data available
 

Overview

 

Sample Customers

Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
TimeWarner, Champion Technologies Tiscali, Oneil, Broadspire,youbet.com, Pepsi Co, Citco, John Lewes
Find out what your peers are saying about Melissa Data Quality vs. SQL Power Data Quality and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.