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Melissa Data Quality vs SQL Power Data Quality comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Melissa Data Quality
Ranking in Data Scrubbing Software
4th
Average Rating
8.4
Reviews Sentiment
7.6
Number of Reviews
40
Ranking in other categories
Data Quality (13th)
SQL Power Data Quality
Ranking in Data Scrubbing Software
7th
Average Rating
8.8
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Scrubbing Software category, the mindshare of Melissa Data Quality is 9.3%, up from 6.9% compared to the previous year. The mindshare of SQL Power Data Quality is 3.4%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Scrubbing Software Mindshare Distribution
ProductMindshare (%)
Melissa Data Quality9.3%
SQL Power Data Quality3.4%
Other87.3%
Data Scrubbing Software
 

Featured Reviews

GM
Data Architect at World Vision
SSIS MatchUp Component is Amazing
- Scalability is a limitation as it is single threaded. You can bypass this limitation by partitioning your data (say by alphabetic ranges) into multiple dataflows but even within a single dataflow the tool starts to really bog down if you are doing survivorship on a lot of columns. It's just very old technology written that's starting to show its age since it's been fundamentally the same for many years. To stay relavent they will need to replace it with either ADF or SSIS-IR compliant version. - Licensing could be greatly simplified. As soon as a license expires (which is specific to each server) the product stops functioning without prior notice and requires a new license by contacting the vendor. And updating the license is overly complicated. - The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation but that isn't true since pretty much all SSIS components are resizable except theirs! This is just an annoyance but needless impact on productivity when developing new data flows. - The tool needs to provide for incremental matching using the MatchUp for SSIS tool (they provide this for other solutions such as standalone tool and MatchUp web service). We had to code our own incremental logic to work around this. - Tool needs ability to sort mapped columns in the GUI when using advanced survivorship (only allowed when not using column-level survivorship). - It should provide an option for a procedural language (such as C# or VB) for survivor-ship expressions rather than relying on SSIS expression language. - It should provide a more sophisticated ability to concatenate groups of data fields into common blocks of data for advanced survivor-ship prioritization (we do most of this in SQL prior to feeding the data to the tool). - It should provide the ability to only do survivor-ship with no matching (matching is currently required when running data through the tool). - Tool should provide a component similar to BDD to enable the ability to split into multiple thread matches based on data partitions for matching and survivor-ship rather than requiring custom coding a parallel capable solution. We broke down customer data by first letter of last name into ranges of last names so we could run parallel data flows. - Documentation needs to be provided that is specific to MatchUp for SSIS. Most of their wiki pages were written for the web service API MatchUp Object rather than the SSIS component. - They need to update their wiki site documentation as much of it is not kept current. Its also very very basic offering very little in terms of guidelines. For example, the tool is single-threaded so getting great performance requires running multiple parallel data flows or BDD in a data flow which you can figure out on your own but many SSIS practitioners aren't familiar with those techniques. - The tool can hang or crash on rare occasions for unknown reason. Restarting the package resolves the problem. I suspect they have something to do with running on VM (vendor doesn't recommend running on VM) but have no evidence to support it. When it crashes it creates dump file with just vague message saying the executable stopped running.
reviewer2091297 - PeerSpot reviewer
Fraud Strategist(Actimize/SAS) at a financial services firm with 10,001+ employees
Is easy to deploy and is stable and scalable
I like the load balancing feature The normalization factor should be improved so that it is better scaled. It should be more user-friendly. It should be easier to export reports. I've been using SQL Power Data Quality for 10 years. SQL Power Data Quality is stable. It is a scalable solution.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Address parsing. Our other software does not have this functionality."
"Services for all manner of data-driven organizations, no matter their size or budget."
"The pricing is very competitive and the product is robust enough to get the job done."
"It is easy to install and configure, integrates well with Visual Studio Data Tools, generates a unique key for every address it processes, generates correct error codes whenever it corrects an address, and is very reliable."
"This serves our single need and we may utilize Melissa Data for other lookups, such as validate address lookup, in the future."
"We mainly communicate with our customers via email, so we primarily use it to find a phone number so we can contact them more efficiently. This allows us to talk to them and resolve their issues much more quickly."
"Standardizing allows me to more effectively check for duplicate/existing records. Verifying increases the value of the data."
"Through more accurate data, our marketing department has been able to increase delivery and conversion rates through email direct marketing initiatives."
"The solution is able to integrate with many systems and other products."
"It is a scalable solution. We have over 1,000 SQL Power Data Quality users in our organization."
"SQL Power Data Quality is truly a proven product that makes the work of cleaning data in both source and target data easy yet efficient."
"The solution is very easy to use and it's quite flexible."
"The Nomo, select form, and so on are the most valuable features."
 

Cons

"The billing structure does not seem very accurate. We’ve had issues with miscounted batch records processed"
"We have noticed that some of the emails and addresses return with confusing or incorrect codes, but for the most part, it is accurate.​"
"The custom software solution we still use in-house makes Excel a lot slower than usual."
"Tech support at Melissa Data was very quick to wash their hands of an issue and say it's IT policies on my side that are causing the issue. There was no offer to try and find a work-around. Just an overwhelming attitude of "it’s not our problem.""
"The tool needs to provide resizable forms/windows like all other SSIS windows. Vendor claims its an SSIS limitation however all SSIS components are resizable so that isn't true. This is just an annoyance but needless."
"Address validation and parsing in a few countries have room for improvement."
"It will mix up family members at times, so we will change addresses at times that shouldn’t be changed."
"Need to POC point of entry validation."
"Integrating SQL Power with the system is challenging especially in places where no tutorials found and new versions continue to be released with varying requirements."
"Downtime issues should be improved."
"The normalization factor should be improved so that it is better scaled. It should be more user-friendly."
"The only area of improvement that we've come across within the solution was the portfolio roadmap creation. There's a bit of limitation there, but otherwise, the tool itself is very good."
 

Pricing and Cost Advice

"Be sure to determine how the data is priced (record-based versus credit-based or some hybrid of data and services)."
"Melissa pricing is competitive."
"I think it's worth the value for me to run it."
"Pricing is very reasonable, no licensing required."
"The only complaint that I have towards it is they sell licenses based on a range of usage, and I feel those ranges are too large."
"Depends on situation. We prefer to have data onsite, but some might prefer web access."
"The price for address validation is similar in all software. However, the price for geocoding decides the actual pricing. If you get their most accurate geocoding (called GeoPoints), then it will add about $10k+ per million requests."
"NCOA address verification was a requirement from USPS to send out the mailers. This was the only option that charged per address which was extremely helpful since we are a small non-profit school."
Information not available
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Top Industries

By visitors reading reviews
Construction Company
16%
Outsourcing Company
14%
Comms Service Provider
10%
Insurance Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise14
No data available
 

Overview

 

Sample Customers

Boeing Co., FedEx, Ford Motor Co, Hewlett Packard, Meade-Johnson, Microsoft, Panasonic, Proctor & Gamble, SAAB Cars USA, Sony, Walt Disney, Weight Watchers, and Intel.
TimeWarner, Champion Technologies Tiscali, Oneil, Broadspire,youbet.com, Pepsi Co, Citco, John Lewes
Find out what your peers are saying about Melissa Data Quality vs. SQL Power Data Quality and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.