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Metabase vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Metabase
Ranking in BI (Business Intelligence) Tools
27th
Average Rating
7.6
Reviews Sentiment
7.3
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
9th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (6th), Data Visualization (10th), Embedded BI (3rd)
 

Mindshare comparison

As of November 2026, in the BI (Business Intelligence) Tools category, the mindshare of Metabase is 0.9%, down from 1.0% compared to the previous year. The mindshare of Zoho Analytics is 1.5%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.5%
Metabase0.9%
Other97.6%
BI (Business Intelligence) Tools
 

Featured Reviews

Ibrahim Izz El-Deen - PeerSpot reviewer
Data Engineer at USYTech
Modern analytics tool enhances user interactions with neat visualizations for improved decision-making
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows, requires manual infrastructure management, which could be improved. Increased customization and visualization options in the open-source edition would be beneficial. Additionally, it might be helpful if more complex queries and stored procedures were supported.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I rate the solution’s stability a nine out of ten."
"The most valuable feature of the solution is its interface, which is used to query data into Metabase. I think it is very useful and handy for a novice."
"Metabase's key advantage is its modern approach to business intelligence."
"It is easy for a new user to learn the tool."
"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."
"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."
"Customer Service: Excellent. the support team have been very helpful, on one occasion even writing a particularly complex query for me, Technical Support: Excellent"
"The data source is the most valuable feature as it can perform any function."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business."
"The major benefit of using Zoho Analytics in our organization is that before implementation, we didn't have any insights or data security and integration capabilities."
"We moved the data from Zoho Creator to Zoho Analytics and created reports."
 

Cons

"The tool must be made more user-friendly."
"One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective."
"The solution could provide more customization."
"I think there is a need to add a few more advanced visuals in the tool. There are a standard set of visuals in the tool which are available."
"They should provide white labeling with a cheaper option."
"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
"The hourly pricing needs improvement."
"There should be more types of graphics available for use in the reports."
"It would be great to have more user input fields which can be used on dashboards."
 

Pricing and Cost Advice

"Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable."
"The product is open-sourced."
"I would not say it is a cheap tool, but it's viable."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The product's licensing is reasonable."
"The product is expensive."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"For one license the pricing is about $35 a user."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"This solution is reasonable as far as pricing is concerned."
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Financial Services Firm
12%
Computer Software Company
11%
Outsourcing Company
8%
Construction Company
15%
Outsourcing Company
10%
Financial Services Firm
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

What is your experience regarding pricing and costs for Metabase?
Using the open-source edition of Metabase on AWS EC2 cost us around $29 per month for the EC2 instance, which was affordable.
What needs improvement with Metabase?
One area for improvement could be in offering more advanced features even in the open-source edition or making the paid versions more cost-effective. Data scalability, especially if the data grows,...
What is your primary use case for Metabase?
I used Metabase for business intelligence and analytics in my organization. We connected Metabase to AWS Athena, allowing us to query and visualize data stored in S3 buckets.
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Comparisons

 

Also Known As

No data available
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Metabase vs. Zoho Analytics and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.