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Microsoft Analytics Platform System vs OpenText Analytics Database (Vertica) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
18th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
OpenText Analytics Database...
Ranking in Data Warehouse
5th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Cloud Data Warehouse (12th)
 

Mindshare comparison

As of November 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 1.7% compared to the previous year. The mindshare of OpenText Analytics Database (Vertica) is 6.5%, up from 6.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
OpenText Analytics Database (Vertica)6.5%
Microsoft Analytics Platform System2.4%
Other91.1%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
JN
consultant at tcs
Data warehousing has transformed reporting performance and now delivers near real-time insights
OpenText Analytics Database (Vertica) is a very powerful analytic database, but like any platform, there are areas where it can improve to make daily work even smoother. Better cloud-native experience is one area for improvement. OpenText Analytics Database (Vertica) was originally designed as an on-premises analytic database and later moved to cloud. Improvement opportunities include more seamless cloud-native features such as auto-scaling, serverless options, and easier cluster management. Competitors such as Snowflake and BigQuery provide more fully managed experiences. Easier UI is another area for improvement. Most administration is currently done by SQL and command line tools. An improvement opportunity would be a more modern web UI for monitoring, workload management, and troubleshooting. Faster ecosystem and community growth is needed. In short, OpenText Analytics Database (Vertica) could improve in areas such as cloud-native capability, modern UI for administration, stronger real-time streaming integration, and growing its ecosystem and community. These enhancements would make it easier to manage and adopt compared to newer cloud-first analytic platforms. From a day-to-day operational perspective, there are a few areas where OpenText Analytics Database (Vertica) could improve to make our work smoother. Smarter automatic projection management is needed with more intelligence, auto projection creation, automatic optimization, and reduced manual testing with better workload management. Right now, monitoring queries often requires system tables and manual analysis. Troubleshooting slow queries takes time. A modern real-time dashboard showing query bottlenecks and resource users would enable quick detection. The impact could be faster issue resolution and less time spent debugging performance. Storage native interaction with modern data tools is also important. In short, from a day-to-day perspective, improvements in automatic projection optimization, better workload monitoring dashboard, easier schema evolution, and stronger modern tool integration would significantly reduce manual tuning effort and improve developer productivity. While OpenText Analytics Database (Vertica) is very powerful, these enhancements would make it more efficient for the analytics team.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"This is a well-integrated solution and that integration empowers results."
"I like that it's integrated with other Azure products."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"It is closely integrated with other products in the MS portfolio."
"I enjoy the cybersecurity and backup features."
"We believe that Vertica is one of the best players in this realm."
"Vertica gives knowledgeable users and DBAs excellent tools for tuning."
"Setup was very simple"
"Customer Service: Great Technical Support: Great"
"Great product, very mature and robust."
"Bulk loads, batch loads, and micro-batch loads have made it possible for our organization to process near real-time ingestions and faster analytics."
"Analytical features are amazing, the integration is wonderful."
 

Cons

"In general, I am not really very satisfied with the tutorials that are out there."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Microsoft Analytics Platform System could have better support."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"The pricing model needs to be improved."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Functionality needs to be more up-to-date with competing products."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"The biggest problem is the cost of cloud deployment."
"Customer Service: It was a green field solution, and getting quick customer service was a challenge."
"Performance of management of metadata layer (database catalog) needs improvement. We still have to have smaller customers on PostgreSQL; Vertica cannot manage thousands of schemata."
"More ML, both data prep, models, evaluation and workflow."
"In a future release, we would like to have artificial intelligence capabilities like neural networks. Customers are demanding this type of analytics."
"Limitations in group by projections is where I would like to see an improvement."
"Vertica’s resource demands for RAM and I/O during load and storage were challenging for our platform."
"In data streaming ROS containers is a pain to work with."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"It's difficult today to compete with open-source solutions. In these areas, there is a lot of competition and the price of this solution is a bit pricy."
"The solution is free and we pay for the storage."
"The solution is relatively cost-effective."
"The pricing depends on the license model because there are several. It depends on the client, but it's cheaper than other solutions. I think it's cheap for all the functionality and robustness. It's not very expensive to deploy."
"It is fast to purchase through the AWS Marketplace."
"Vertica is an expensive tool."
"The price of Vertica is less expensive than some competitors, such as Teradata."
"The price is reasonable. We use a pay per license model. Firstly, you need to buy a license. After that, you mainly pay the annual support fee of around 20% or 25%. I think their prices are quite reasonable."
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Financial Services Firm
13%
Educational Organization
9%
Manufacturing Company
9%
Financial Services Firm
16%
Outsourcing Company
13%
Manufacturing Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise23
Large Enterprise43
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Vertica?
My experience with pricing, setup cost, and licensing is limited because the organization handled the licensing and pricing as well as the cost setup.
What needs improvement with Vertica?
OpenText Analytics Database (Vertica) is already doing great. There could be a community which could have been much more advanced and more people can be engaged so that any kind of questions, queri...
What is your primary use case for Vertica?
The main use case for OpenText Analytics Database (Vertica) is that we have the Hive and a Hadoop layer for data availability, and Vertica serves as a big data solution. Within a Hive table, OpenTe...
 

Also Known As

Microsoft APS, MS Analytics Platform System
Micro Focus Vertica, HPE Vertica, HPE Vertica on Demand
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Cerner, Game Show Network Game, Guess by Marciano, Supercell, Etsy, Nascar, Empirix, adMarketplace, and Cardlytics.
Find out what your peers are saying about Microsoft Analytics Platform System vs. OpenText Analytics Database (Vertica) and other solutions. Updated: October 2026.
920,574 professionals have used our research since 2012.