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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (9th)
 

Mindshare comparison

As of March 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"It is closely integrated with other products in the MS portfolio."
"Helps our customers to discover trends, which provides useful information based on their business."
"I like that it's integrated with other Azure products."
"This is a well-integrated solution and that integration empowers results."
"Working with Parquet files is support out of the box and it makes large dataset processing much easier."
"This is the advanced version of the cloud version, so it's really a flexible tool. If you have it implemented at home, you can access it from anywhere."
"It is a highly scalable solution. There is no limit on storage or computing."
"The most valuable features of Snowflake are that you have to pay per usage, and you don't have to worry about the maintenance of the data warehouse because it is on the cloud."
"The most valuable features are sharing data, Time Travel, Zero Copy Cloning, performance, and speed."
"The most efficient way for real-time dashboards or analytical business intelligence reports to be sent to the customer."
"The most valuable feature is the snapshot database. In one second, you can just take a snapshot of the database for test purposes."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
 

Cons

"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"The pricing model needs to be improved."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Functionality needs to be more up-to-date with competing products."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Microsoft Analytics Platform System could have better support."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We would like to be able to do modeling with Snowflake. It should support statistical modeling."
"In a future release we would like to have a link which would allow us to connect to an external database and create certain views in your own database. This is because it is becoming hard for us to compare the data between multiple sources."
"Getting data out of the tool to third-party applications is difficult."
"I have heard people having difficulty with the machine learning model, so there may be room for improvement."
"Snowflake has to build more capabilities because they have only built very few adapters, but they're growing and they're building. They should provide provisions to collect ETL pipeline capabilities, reduce developer work, and make more rapid application development, rather than some customizations. There are very few options, but they are building. I hope they will build ETL rapid application development provisions with more variety."
"The product's performance could be improved."
"Room for improvement would be writebacks. It doesn't support extensively writing back to the database, and it doesn't support web applications effectively. Ultimately, it's a database call, so if we are building web applications using Snowflake, it isn't that effective because there is some turnaround time from the database."
"Portability is a big hurdle right now for our clients. Porting all of your existing SQL ecosystem, such as stored procedures, to Snowflake is a major pain point. Currently, Snowflake stored procedures use JavaScript, but they should support SQL-based stored procedures. It would be a huge advantage if you can write your stored procedures using SQL. It seems that they are working on this feature, and they are yet to release it. I remember seeing some notes saying that they were going to do that in the future, but the sooner this feature comes out, it would be better for Snowflake because there are a lot of clients with whom I'm interacting, and their main hurdle is to take their existing Oracle or SQL Server stored procedures and move them into Snowflake. For this, you need to learn JavaScript and how it works, which is not easy and becomes a little tricky. If it supports SQL-based procedures, then you can just cut-paste the SQL code, run it, and easily fix small issues."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
"We used Snowflake to see if it is cheaper than using BigQuery. It was just to maintain the cost or the KPI regarding the cost of connectivity by users. Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
"It is pay-as-you-go. Its cost is in the medium range."
"It's expensive."
"Part of the problem with the pricing is that it is very difficult for businesses to get an idea of how expensive it might be until they actually start using Snowflake."
"You pay based on the data that you are storing in the data warehouse and there are no maintenance costs."
"Oracle is less expensive than Snowflake."
"I have not been billed yet, but it should be less. I'm still running the trial version, but it seems to be less than Databricks."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Manufacturing Company
9%
Computer Software Company
8%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: March 2026.
884,797 professionals have used our research since 2012.