Microsoft Dynamics 365 Customer Service vs Zendesk comparison

Microsoft Dynamics 365 Cust...

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Executive SummaryUpdated on Dec 19, 2024

Zendesk and Microsoft Dynamics 365 Customer Service are competing in the customer support and service management category. Microsoft Dynamics 365 Customer Service seems to have the upper hand due to its strong automation features and integration with Microsoft products.

Features: Zendesk offers extensive integration capabilities and customizable options, including macros, ticket customization, and JIRA integration. It supports a user-friendly ticketing system and allows seamless connections with platforms like Slack. Microsoft Dynamics 365 Customer Service provides robust automation, integration with Power BI, and comprehensive customization options, making it suitable for enterprise users. It offers advanced case management and SLA tracking capabilities that cater to complex business needs.

Room for Improvement: Zendesk is criticized for its interface design and the complexity of certain features like ticket merging. Customization of triggers and reports could be improved, along with its pricing structure. Microsoft Dynamics 365 Customer Service could enhance user experience, scalability, and support responsiveness. Its licensing model is considered confusing and could be made clearer.

Ease of Deployment and Customer Service: Zendesk is known for smooth deployment across various cloud environments, making it versatile for business needs, although its support may rely heavily on documentation. Microsoft Dynamics 365 Customer Service needs specific technical setups and offers detailed technical support, though streamlining the process would be beneficial.

Pricing and ROI: Zendesk's pricing suits larger teams and enterprises due to its broad feature set, while offering good ROI from productivity gains and customer satisfaction. Microsoft Dynamics 365 Customer Service operates on a user-based licensing model, regarded as fair for its feature set, providing significant value for enterprises needing comprehensive management solutions.

To learn more, read our detailed Microsoft Dynamics 365 Customer Service vs. Zendesk Report (Updated: December 2025).

Microsoft Dynamics 365 Customer Service vs. Zendesk

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

5.8

Microsoft Dynamics 365 Customer Service improves efficiency, reducing staffing costs by 10% and boosting customer satisfaction by 20%.

Sentiment score

6.0

Zendesk provides significant ROI with cost savings, productivity boosts, and improved efficiency through better ticket management and supportive sales team.

No quotes available

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.

For more quotes and insights, download the Zendesk report

Consultant and Startup Founder at AimHi Enterprises

Time saved is definitely a benefit because it puts all of our tickets in one spot.

reviewer2795478

Technical Solutions Lead at a computer software company with 51-200 employees

I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.

Filipe Abreu

Junior system analyst at Wevt clous

Customer Service

Sentiment score

4.5

Microsoft Dynamics 365 Customer Service is praised for helpful support but criticized for slow response times on complex issues.

Sentiment score

6.2

Zendesk support is praised for responsiveness and availability but criticized for slow responses and lack of personal interaction.

When somebody is doing a ticketing system transition at an enterprise level, it is obviously a complex affair involving hundreds of people and tens of teams at various points in the transition or implementation life cycle.

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

We are using local Microsoft partners, not Microsoft themselves.

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

Executive at Empowered Analytics

I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.

reviewer2748861

Head, Customer Experience Business Partnering - Corporate at a financial services firm with 10,001+ employees

There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.

Technical Support Engineer/ QA at a computer software company with 11-50 employees

The technical support provided by Zendesk has been very satisfactory.

For more quotes and insights, download the Zendesk report

CEO at Etcetera Networks

Their support team from Zendesk is excellent, similar to what you have in Freshdesk.

Anita Orioma

Customer Success Manager at Mimshackworks Endeavors

Scalability Issues

Sentiment score

7.0

Microsoft Dynamics 365 shines in scalability for large businesses, though licensing and integration limitations are noted by some users.

Sentiment score

7.2

Zendesk is adaptable and scalable for diverse organizations, handling growth well but posing challenges in cost and customization.

No quotes available

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.

Dimitri Cooper

Project Manager III at City of Union City Government

Zendesk can scale from very small companies to very large ones.

CEO at Etcetera Networks

Zendesk's scalability is excellent.

For more quotes and insights, download the Zendesk report

Technical Support Engineer/ QA at a computer software company with 11-50 employees

Stability Issues

Sentiment score

8.0

Microsoft Dynamics 365 Customer Service is highly praised for stability, though users desire fewer updates and improved dashboards.

Sentiment score

7.8

Zendesk is reliable and stable, with minor issues and rare outages, communicated promptly via Twitter, ideal for small businesses.

No quotes available

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.

Dimitri Cooper

Project Manager III at City of Union City Government

Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.

Technical Support Engineer/ QA at a computer software company with 11-50 employees

The stability has been quite reliable.

For more quotes and insights, download the Zendesk report

CEO at Etcetera Networks

Room For Improvement

Microsoft Dynamics 365 Customer Service needs improvements in UI, customization, integration, support, scalability, AI features, and documentation.

Zendesk users seek enhancements like efficient ticket merging, advanced reporting, better integrations, improved usability, and AI features.

More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better.

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

The solution could improve by providing internal scorecards for agents and much better staff ratings.

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

Executive at Empowered Analytics

The main area for improvement is the pricing model.

NikolayShved

Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees

Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.

Filipe Abreu

Junior system analyst at Wevt clous

Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.

For more quotes and insights, download the Zendesk report

Technical Support Engineer/ QA at a computer software company with 11-50 employees

Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.

Dimitri Cooper

Project Manager III at City of Union City Government

Setup Cost

Microsoft Dynamics 365 Customer Service offers competitive pricing, perceived as affordable for enterprises but costly for individual users.

Zendesk's pricing is high but flexible, justified by its value in saving time and enhancing customer experience.

We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

Executive at Empowered Analytics

The pricing is within the market range, but there is room for improvement.

NikolayShved

Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees

It is not the cheapest solution nor the most expensive, but it provides value for money.

CEO at Etcetera Networks

The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.

For more quotes and insights, download the Zendesk report

Consultant and Startup Founder at AimHi Enterprises

Valuable Features

Microsoft Dynamics 365 Customer Service offers automation, integrations, and AI for efficient workflow management and improved customer satisfaction.

Zendesk enhances productivity with customizable ticket management, CRM integrations, automation, and multi-channel support for improved customer satisfaction.

It has a workflow feature and offers excellent automation capabilities that streamline our customer service.

Executive at Empowered Analytics

It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.

NikolayShved

Head of Business Solutions at a pharma/biotech company with 1,001-5,000 employees

It is very well integrated with Microsoft Teams and 365 as an overall platform.

For more quotes and insights, download the Microsoft Dynamics 365 Customer Service report

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.

CEO at Etcetera Networks

Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.

Filipe Abreu

Junior system analyst at Wevt clous

Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.

For more quotes and insights, download the Zendesk report

Consultant and Startup Founder at AimHi Enterprises

Categories and Ranking

Microsoft Dynamics 365 Cust...

Ranking in CRM

13th

Average Rating

8.2

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in CRM

8th

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (4th), Help Desk Software (4th), IT Service Management (ITSM) (6th), Sales Force Automation (4th), Reporting (10th), Knowledge Management Software (3rd), Community Platforms (1st), AI Customer Support (7th), AI IT Support (7th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.6% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Zendesk	1.2%
Microsoft Dynamics 365 Customer Service	0.6%
Other	98.2%

CRM

Featured Reviews

Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics

Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees

The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.

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Macros and automation have streamlined workflows and reduced manual effort across support teams

Consultant and Startup Founder at AimHi Enterprises

The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

12%

Government

Computer Software Company

Manufacturing Company

Performing Arts

Computer Software Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	3
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	36
Midsize Enterprise	21
Large Enterprise	11

Questions from the Community

What do you like most about Microsoft Dynamics 365 Customer Service?

Offers integration with hosted solutions.

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?

The pricing is within the market range, but there is room for improvement. I have annual subscriptions.

What needs improvement with Microsoft Dynamics 365 Customer Service?

With the integration of AI, it has become a game changer. Currently, we do not look forward to any new features, as we are satisfied at the moment. However, it is possible we might develop other re...

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...

What needs improvement with Zendesk Support?

I wish there was a more easily dynamic tool. Currently, it is quite difficult because not all the tools are labeled. A feature that would be beneficial is if hovering over an icon would tell you wh...

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Product Reports

Microsoft Dynamics 365 Customer Service

January 2026

Microsoft Dynamics 365 Customer Service report

Download Microsoft Dynamics 365 Customer Service product report

Download Zendesk product report

January 2026

Also Known As

No data available

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Microsoft Dynamics 365 Customer Service integrates seamlessly with Microsoft tools, offering cloud-based accessibility that enhances business processes and facilitates decision-making. Its customizable workflows and insightful reporting streamline operations for effective customer relationship management.

Microsoft Dynamics 365 Customer Service provides an extensive suite of features, including advanced case management, seamless connectivity, and a user-friendly interface. Cloud-based accessibility supports collaboration and automation, while built-in connectors like Power BI simplify data management. Regular updates enhance functionality and improve business processes. Areas for improvement include greater customization flexibility, smoother integration with enterprise systems, and better scalability. Enhanced dashboards and user-friendly components are also desired, alongside improved technical support and licensing clarity.

What are the key features of Microsoft Dynamics 365 Customer Service?

Advanced Case Management: Streamlines processes to effectively manage customer cases.
Integration with Microsoft Tools: Seamless connectivity with Power BI for insights and reporting.
Customizable Workflows: Tailors processes to meet business requirements.
User-Friendly Interface: Simple navigation supports ease of use.
Cloud-Based Accessibility: Ensures secure access anytime, anywhere.

What benefits should users expect from reviews?

Improved Collaboration: Enhances teamwork across departments.
Enhanced Decision-Making: Data-driven insights for strategic actions.
Automation Enhancements: Streamlines repetitive tasks for efficiency.
Case Resolution Efficiency: Faster handling of customer inquiries and support.
Customization Flexibility: Adapts to unique business needs.

In industries like manufacturing, energy retail, and IT, Microsoft Dynamics 365 Customer Service is employed for communication, collaboration, and sales management, supporting lead management, proposal tracking, and ticketing systems. Departments such as sales, finance, and HR leverage its capabilities for complaint management, inquiries, and operational support through secure cloud connections.

Microsoft

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Information Not Available

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber