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Dynamics 365 Sales vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.2
Dynamics 365 Sales improved productivity, achieved ROI in 18 months, and enhanced reporting and forecasting capabilities with proper usage.
Sentiment score
5.9
Organizations see ROI in 3-4 years; Dynamics 365 enhances efficiency, reduces costs, increases satisfaction, and saves time significantly.
Our company reached the return on investment in just one and a half years after implementation, with improvements in productivity, efficiency, and overall outcomes.
Every solution claims to save time, money, and provide productivity savings.
 

Customer Service

Sentiment score
7.3
Dynamics 365 Sales support is praised for response speed but faces criticism for ticket creation and timely assistance issues.
Sentiment score
4.3
Microsoft Dynamics 365 Customer Service is responsive but can face delays in complex cases, needing improvement in response times.
My experience with them has been positive; they are always available to help when challenges arise during implementation.
The overall technical support of Microsoft deserves a rating of 10 out of 10.
We are using local Microsoft partners, not Microsoft themselves.
I would evaluate Microsoft tech support as an eight out of ten, as they are quite responsive.
 

Scalability Issues

Sentiment score
7.5
Dynamics 365 Sales scales efficiently for various user bases, though large data movements face API-related throughput challenges.
Sentiment score
7.1
Microsoft Dynamics 365 Customer Service is scalable, adaptable for various business sizes, though experiences with integration and licensing vary.
Dynamics 365 Sales is more scalable compared to Salesforce.
We have a global deployment across our organization in approximately 180 countries through Microsoft Azure cloud.
Because of the API limits, the throughput is not good.
 

Stability Issues

Sentiment score
8.6
Dynamics 365 Sales is praised for stability and reliability, with users noting minimal issues and efficient critical information access.
Sentiment score
8.0
Microsoft Dynamics 365 Customer Service is highly rated for stability, with users appreciating its reliable performance despite occasional issues.
I usually do not face any bugs and would give it a high rating.
Its stability rate is 99.9998%, which is crucial as any instability could disrupt access to vital information.
It is definitely stable and scalable.
 

Room For Improvement

Dynamics 365 Sales struggles with usability and integration, needing enhancements in AI, tutorials, and streamlined features for better performance.
Microsoft Dynamics 365 Customer Service requires enhancements in usability, customization, integration, scalability, support, documentation, and pricing transparency.
They advise about using Power Automate, but it is not suitable for large scale operations.
If Microsoft could provide direct integration, it would better support customers, especially in the Indian market.
The biggest challenge that people had was the simplicity that something like Salesforce offers, which Dynamics 365 Sales didn't really have.
The solution could improve by providing internal scorecards for agents and much better staff ratings.
The main area for improvement is the pricing model.
 

Setup Cost

Dynamics 365 Sales offers robust features, generally priced at $150 monthly, with discounts, preferred by SMEs despite regional cost challenges.
Microsoft Dynamics 365 Customer Service offers moderate pricing, competitive for its features, with a straightforward user-based licensing model.
It is affordable, and what I've seen is a lot of SME customers, small and medium enterprises, tend to go with Dynamics 365 Sales over anything else, which indicates that it's more affordable than some other solutions in the market.
The list price is $150 per user per month, though my company pays $105 per user per month for 20 users.
We did our integration with sales automation and other tools internally, which incurred no additional costs beyond the standard licensing fees.
The pricing is within the market range, but there is room for improvement.
 

Valuable Features

Dynamics 365 Sales offers robust lead management, Microsoft integration, automation, AI insights, customization, and enhances productivity with third-party flexibility.
Microsoft Dynamics 365 Customer Service enhances integration, automation, and customization, improving customer support with AI, analytics, and seamless cloud access.
In SAP, filling 20 fields required visiting 10 different pages sequentially, whereas now everything can be done on a single page.
This CRM system is more scalable than Salesforce, and its stability rate is 99.9998%.
A lot of customers are asking for integration with CoPilot, which is probably the biggest feature of all.
It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
It is fully integrated and easily scalable with other Microsoft tools like Power BI, which is a great advantage.
 

Categories and Ranking

Dynamics 365 Sales
Ranking in CRM
12th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of Dynamics 365 Sales is 0.5%, up from 0.3% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

IlyasAhmad - PeerSpot reviewer
A versatile and scalable CRM solution that streamlines business processes with its user-friendly interface and seamless integration with Microsoft platforms
The support they provide is quite commendable. When I was exploring various features of Office 365, being relatively new to it, I encountered a few challenges. Upon raising a support ticket on the Microsoft platform, I not only received prompt emails but also phone calls and engaging sessions. The Microsoft support engineers proved to be very helpful, and I appreciated their structured escalation metrics. Starting with basic assistance, they escalate the ticket to senior technicians if needed, ensuring comprehensive problem resolution. Another notable aspect is the abundance of Microsoft support resources, including videos, articles, and documentation, providing ample guidance for users. The support system offers a wealth of information, making it a valuable resource for problem-solving. I would rate it nine out of ten.
reviewer2748861 - PeerSpot reviewer
There is significant room for improvement in routing and setup challenges
The system is easy to use, especially when logging customer interactions or requests, which flow to the resolution teams. Users can attach documents and easily review past interactions. Microsoft Dynamics 365 Customer Service streamlines operations in my customer support department. The automation feature in Microsoft Dynamics 365 Customer Service impacts workflows positively by making work easier. When logging customer cases, they automatically flow to the resolution team instead of sending an email. Cases can be easily logged, and feedback can be checked in the same application without sending emails or calling the resolution team. The analytics and reporting tools work perfectly for improving service delivery. We can see full interactions, number of interactions, and how often customers reach out before resolutions, among other metrics. Since implementing the AI feature, our CS scores, customer effort scores, and customer satisfaction scores have improved tremendously. AI has several use cases where it responds to issues immediately and offers the best-case scenario for handling such cases, reducing human impact compared to manually processing complaints before resolution. The main benefit from using Microsoft Dynamics 365 Customer Service is the great improvement compared to the past manual method of escalating issues to the resolution team. Now, information is collected and logged, flowing to the resolution team, which has significantly improved turnaround times compared to the days it previously took to resolve customer complaints.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
15%
Manufacturing Company
15%
Healthcare Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Dynamics 365 Sales?
It integrates well with other Microsoft products, enhancing sales workflow.
What needs improvement with Dynamics 365 Sales?
Beyond what Dynamics 365 Sales currently provides, any improvement would require a combination of processes, changes, and user behavior modifications on our side coupled with the product. The produ...
What is your primary use case for Dynamics 365 Sales?
Our organization uses Dynamics 365 Sales for global sales collaboration. Previously, CRM was being treated as Outlook, with everyone in the organization receiving it by default regardless of necess...
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors.
 

Overview

Find out what your peers are saying about Dynamics 365 Sales vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.