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Microsoft MDS vs Reltio Cloud comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
24
Ranking in other categories
Master Data Management (MDM) Software (3rd)
Reltio Cloud
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
16
Ranking in other categories
Cloud Master Data Management (MDM) (4th), AI Data Analysis (15th), AI Customer Experience Personalization (22nd)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Microsoft MDS is designed for Master Data Management (MDM) Software and holds a mindshare of 9.9%, down 11.2% compared to last year.
Reltio Cloud, on the other hand, focuses on Cloud Master Data Management (MDM), holds 8.9% mindshare, down 14.9% since last year.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS9.9%
ON EBX9.6%
Semarchy xDM9.1%
Other71.4%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Reltio Cloud8.9%
Informatica Intelligent Data Management Cloud (IDMC)18.1%
Semarchy xDM11.5%
Other61.5%
Cloud Master Data Management (MDM)
 

Featured Reviews

NA
Data Management Consultant at a tech services company with 51-200 employees
Centralized master data has improved data quality but now requires a clearer future roadmap
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously. Microsoft MDS is still supported on SQL Server two thousand twenty-two and earlier, but the trajectory is clear that Microsoft is not investing in Microsoft MDS going forward. I would also say that the cloud story is a gap because there's no native cloud version of Microsoft MDS. For clients who are moving workloads to Azure, that's an increasingly awkward conversation. Microsoft's direction for MDM in the cloud is through other capabilities like Azure Purview and Dataverse, but those are different products with different feature sets.
reviewer2826747 - PeerSpot reviewer
Data Domain Lead at a government with 10,001+ employees
Unified data has created trusted golden records but complex AI matching still needs clearer control
Reltio Cloud has greatly enhanced our data management, and I acknowledge there are areas where our team continues to face challenges. Specifically, the AI-based matching feature operates like a black box, making it difficult to understand why certain records are matched or not matched accurately. If there could be better visual debugging and clarity regarding why records are matched, it would significantly aid our decision-making process. The technical configuration, particularly regarding data models and rule matching, can be overly complex for business users, hence a more user-friendly approach, with simplified guidelines, would be incredibly beneficial. Additionally, data stewardship can present complexities, and clearer actions can facilitate addressing these challenges. Performance issues can arise with larger data models and numerous data sources impacting system use, hence enhancements in optimization and ready-to-use features for complex configurations are essential. Pricing can also be convoluted; therefore, a clearer cost model would aid users in comprehending the structure. While data lineage has its merits, it is complex to interpret; thus, improved visualization would greatly benefit users. Ultimately, technical complexity emerges as the primary challenge we face, revealing opportunities for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the ease of deployment, as it is very easy to deploy and provision a machine, and I like the analytics and that I can run them, which makes it easier to do analytics compared to our previous tools, while Microsoft BI is quite good."
"The advantage of Microsoft MDS is that it's so handy, so customizable, and easy to use."
"The most valuable feature of Microsoft MDS is its management."
"Technical support is very good."
"The solution is easy to install."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"It has been 200% useful in our organization."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"It is a scalable product, and the scalability is good. We can configure users."
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"The cloud feature is very beneficial, and the scalability performance feature is excellent."
"Reltio Cloud offers advantages over competitors, including a dashboard with a good amount of detail that looks significantly better than Informatica or Stibo."
"We can store the data and enrich it from multiple sources."
"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."
"Reltio Cloud has introduced a single source of truth, a solution to issues caused by teams sharing data via email and losing track of the latest updates, and as a result, up to 97-78% of operations now have a clearer view, allowing us to focus more on enhancing our operations rather than rectifying data discrepancies, thus productivity has surged, leading to significant cost reductions, with my estimate being over a million dollars in savings within the last few months, enabling faster decision-making and real-time data access without the need for manual compilation."
"Reltio Cloud has positively impacted my organization because we were able to promote our data and sell data to our customers."
 

Cons

"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"The duplication feature is not so good."
"The price of the program has gone up, so I would like to see better pricing."
"The only drawback is that it does not have the matching, merging, and all true MDM components."
"The solution could be better integrated into Microsoft's other products."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"The future of the product is genuinely uncertain, and that's something any organization evaluating it needs to factor in seriously."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"There are many issues. For example, sometimes, errors related to tokenization occur while creating a match rule."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"The download process can be quite slow"
"The solution's UI could be enhanced, and its record filtering could be expanded."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
"What could be improved about Reltio Cloud was minimal."
 

Pricing and Cost Advice

"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"SAP is more expensive than Microsoft."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"I would like to see better pricing."
"Microsoft MDS is an expensive solution."
"The pricing of this solution is good."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Outsourcing Company
11%
Construction Company
9%
Manufacturing Company
11%
Financial Services Firm
11%
Outsourcing Company
9%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise13
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft MDS?
My experience with pricing, setup cost, and licensing shows that the licensing is one of Microsoft MDS's genuine advantages, as it's included in SQL Server Enterprise Edition at no additional cost....
What needs improvement with Microsoft MDS?
An area where Microsoft MDS can be improved is that Microsoft has announced Microsoft MDS is being removed from SQL Server two thousand twenty-five. The future of the product is genuinely uncertain...
What is your primary use case for Microsoft MDS?
My main use case for Microsoft MDS is as a central master data repository for clients running SQL Server-based data environments. The typical scenario is a mid-sized organization that has product d...
What needs improvement with Reltio Cloud?
In future updates of Reltio Cloud, I would like to see features such as AI for match and merge, which can create predefined AI address doctors and match and merge for customer data, easily integrat...
What is your primary use case for Reltio Cloud?
I use Reltio Cloud for customer data management, specifically for C-MDM purposes.
What advice do you have for others considering Reltio Cloud?
Reltio Cloud was not purchased through AWS Marketplace or directly from the vendor. It was already available in my company at that time, so I used the system to showcase its capabilities. What coul...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about ON EBX, SAP, Microsoft and others in Master Data Management (MDM) Software. Updated: October 2026.
920,769 professionals have used our research since 2012.