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Microsoft MDS vs Reltio Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
Master Data Management (MDM) Software (4th)
Reltio Cloud
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
14
Ranking in other categories
Cloud Master Data Management (MDM) (2nd), AI Data Analysis (4th), AI Customer Experience Personalization (11th)
 

Mindshare comparison

While both are Data Integration and Access solutions, they serve different purposes. Microsoft MDS is designed for Master Data Management (MDM) Software and holds a mindshare of 7.2%, down 11.4% compared to last year.
Reltio Cloud, on the other hand, focuses on Cloud Master Data Management (MDM), holds 11.9% mindshare, down 16.3% since last year.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
Microsoft MDS7.2%
Semarchy xDM12.5%
TIBCO EBX9.8%
Other70.5%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Reltio Cloud11.9%
Informatica Intelligent Data Management Cloud (IDMC)18.6%
Semarchy xDM15.6%
Other53.9%
Cloud Master Data Management (MDM)
 

Featured Reviews

reviewer1524357 - PeerSpot reviewer
Solution Architect at a computer software company with 51-200 employees
Has supported endpoint management while revealing areas where usability and latency can improve
The couple of times we found issues with technical support from Microsoft for Microsoft MDS, they resolved them. The response time and understanding were adequate, though there was always a language barrier between the teams. The teams we worked with were in Korea, and it was sometimes a language issue.
AG
Human Resources Head at AN INFOSYSTEMS BV
Consulting team maximizes cloud features while seeking workflow improvements
We are quite satisfied with the solution. The only issue we face is with the workflow feature. Every time we need to deploy our workflows, we must contact the Reltio Support Center. We have to rely on their availability and write to them to receive the required JAR files. They are slow to respond to these requests.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"More generic related things can be included in the services."
"The best thing about it is that it comes with the Microsoft package."
"Technical support is very good."
"What I like about Microsoft, is that it has a huge database with many users."
"Enables non-technical people to directly interact with the BI system."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"The most valuable feature is the administration console."
"The ROI is terrific and it means you can avoid building or purchasing a solution."
"We can store the data and enrich it from multiple sources."
"The most valuable feature of Reltio Cloud is the customization we can make in its functionality."
"The matching feature of Reltio Cloud is highly effective compared to many other tools available. Additionally, it is almost ready to use out-of-the-box, reducing the implementation time."
"It is a scalable product, and the scalability is good. We can configure users."
"The survivorship feature is great because we can define it, prioritize the sources, and only allow those sources to survive when making the golden record."
"Reltio Cloud has positively impacted my organization by reducing the amount of manual effort needed and making it easy to manage downstream systems."
"The most valuable feature is real-time synchronization. You can see the events as soon as they are posted within a couple of fraction seconds."
"The solution saves 30% to 40% of our time."
 

Cons

"From my understanding, MS, as of 2021, will not maintain the product going forward."
"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"In my 30+ years in IT I've never experienced a tool that only allows you to create reactive rules that identify bad data but never prevent it from getting saved. In a large enterprise I would rule this as a show stopper."
"Microsoft MDS' language should be simple so everyone can use it easily."
"More generic related things can be included in the services."
"Microsoft MDS is outdated and lacks modern capabilities."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"In the next version, I would like to see integration with Azure."
"The support team is slow to respond when we need assistance with workflow deployments. We must rely on their availability and contact them to receive the required JAR files."
"Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory."
"Sometimes, the service goes down for maintenance or when we run a lot of jobs so things get pushed to the queue and results don't get delivered on time."
"We need manual data modeling and configuration to tailor the platform to our requirements."
"Initially, the UI was limited in features."
"There is some lag in developing new features for specific business requirements. If a new feature is needed, we have to raise a request in the developer portal through the IDEA portal. This process takes time to develop, which can be a drawback when immediate business needs arise."
"Reltio Cloud could be improved in two specific areas. Firstly, the API capability needs to be enhanced, as when utilizing the REST API and posting a significant amount of data, there are multiple rejections from the MDM side. This can be due to the MDM server not responding or being unable to process the request. Therefore, I suggest that the API capacity should be increased to handle larger amounts of data. Additionally, I have noticed that the response time from the servers can take up to a minute or a few seconds, which can be improved for a faster response time."
"The download process can be quite slow"
 

Pricing and Cost Advice

"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"The pricing of this solution is good."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Media Company
8%
Computer Software Company
14%
Financial Services Firm
10%
Manufacturing Company
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise10
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What needs improvement with Reltio Cloud?
Reltio Cloud can be improved by providing the possibility to connect with other connectors and databases such as Snowflake, Databricks, and eventually with Azure Data Factory. The needed improvemen...
What is your primary use case for Reltio Cloud?
I have been using Reltio Cloud for about one year and a half. My main use case for Reltio Cloud involves collaborating with a lot of people utilizing Reltio Cloud, and what I am doing is creating P...
What advice do you have for others considering Reltio Cloud?
I would rate Reltio Cloud an eight on a scale of one to ten. I chose this rating because of the potential improvements that Reltio Cloud can provide. The cloud provider used for our private cloud d...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
No data available
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
iMiDiA, Slalom, MeritDirect, Cognizant
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: February 2026.
884,873 professionals have used our research since 2012.