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Moveworks vs ServiceNow Virtual Agent comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Moveworks
Ranking in AI-Powered Chatbots
2nd
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
3
Ranking in other categories
Agentic Automation (8th), AI-Agents for HR (1st)
ServiceNow Virtual Agent
Ranking in AI-Powered Chatbots
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the AI-Powered Chatbots category, the mindshare of Moveworks is 3.7%, down from 14.5% compared to the previous year. The mindshare of ServiceNow Virtual Agent is 5.3%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI-Powered Chatbots Market Share Distribution
ProductMarket Share (%)
ServiceNow Virtual Agent5.3%
Moveworks3.7%
Other91.0%
AI-Powered Chatbots
 

Featured Reviews

CJ
CEO, Fractional CTO Services at Fractional CTO Services CJ09 Consulting LLC
Boosts efficiency and significantly reduces operational costs
They handle all the training and implementation work, making it very easy to use. It integrates into Slack and connects with ServiceNow effortlessly. The only limitation is getting all the service requests or features in ServiceNow that it can learn. Anyone can use it through Slack by simply asking questions to receive answers. We partnered with them to build a Workday integration for requesting and checking time off. They are expanding across the enterprise as a co-pilot, integrating with HR, finance, Keeper, and Salesforce. We also use their communications module, which allows scheduled communications to be sent through Slack or Teams. These communications are personalized for each recipient. When comparing email engagement rates of 3% to Moveworks' 12%, the platform reaches approximately four times more people.
KaustubhPartha - PeerSpot reviewer
Business Process Consultant at Advance Solutions
Virtual agent has transformed support workflows and saves employees valuable time every day
The only concern about ServiceNow Virtual Agent is that it helps in the notification, but in most companies, employees do not always work on ServiceNow. There are administrators and end users. What happens with end users is that if your screen is open with the service portal and ServiceNow Virtual Agent on your screen, you do get your notifications. But if you accidentally close the window or the browser and start to work on something else, even if ServiceNow Virtual Agent responds, the notification is not sent to that person. ServiceNow has changed the game by bringing Now Assist and other AI related aspects where they have leveled up on the virtual agent capability. I would say that ServiceNow Virtual Agent as an individual entity can be improved in certain aspects. The biggest improvement needed for ServiceNow Virtual Agent is that it is currently only available on the service portal. If a person logs into ServiceNow and they are a fulfiller, in order to access ServiceNow Virtual Agent, they will have to open their service portal and keep it open until they receive the notifications. If ServiceNow Virtual Agent is available on the classic UI itself, the moment any fulfiller logs into ServiceNow, they do not have to additionally go on to the portal. That would be more helpful and would save some time. ServiceNow in general is doing a good thing across all the modules. I do not have any negative feedback to provide. The whole AI thing that has come after the Xanadu upgrade and then the Zurich upgrade, things are slowly improving and the way ServiceNow is building the build agent and other aspects, I do expect some really interesting and innovative features in the next year from the Australia release.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Moveworks has reduced employee time because initially, employees used to spend so much time going to the third party to do all those jobs, and now they can simply do it via Otter, which is Moveworks, and this has saved much time and provided accurate results as well."
"The solution saves us approximately three-quarters of a million dollars per year."
"Moveworks is a very good platform if you utilize it well."
"The ITSM topics were valuable. They reduced service desk usage and freed agents. They saved 40% to 50% of the time, and the agents were able to do other tasks instead of just replying to customers, replying to their emails, or logging the incidents themselves. That percentage of work was now done directly by end-users who were also happy because they were able to get the query response within seconds instead of waiting in a queue or waiting for an agent to reply."
"Virtual Agent frees up resources. When properly populated, it's a great asset because it can provide answers 24/7, and you can operate it with reduced staff. You save money. Over time, you can have it learn to address newer questions as you work with it from a support staff standpoint."
"For me, it's very valuable that many of the IT solutions that normally service desk agents provide and that take a lot of their time can be done. For example, password reset normally takes a lot of time for service desk agents, and that is something that can be very easily automated so that they can focus on something that adds more value. Password reset or helping with password reset looks simple, and maybe naive, but it takes a significant amount of time for service desk agents. That is something that helps a lot."
"Virtual Agent gives us connectivity that can reach out to any middleware."
"What's best about ServiceNow Virtual Agent is easy implementation. It's a drag-and-drop process where you can set up a chatbot over the UI. I like that ServiceNow Virtual Agent is a low-code solution. For ServiceNow Virtual Agent integration, you'll only need to write short lines of code, so that's easier. As ServiceNow Virtual Agent is under ServiceNow, it's easy to raise an incident, look for a knowledge base article, etc., so this is another pro of the solution."
 

Cons

"Moveworks can definitely be improved. Currently, we have to do most of the things on our own, such as creating UI and APIs for how things will work."
"More use cases can be added to the agent marketplace and the YAML or the DSL methods can be simplified, adding more methods to make it easier for us to create compound actions."
"They can help the developers with ready-made structures or JavaScript structures or topics that can be integrated into the basic package. That would help a lot."
"Lacks integration with AI search or any enterprise search machine."
"Right now, out of the box, ServiceNow Virtual Agent has no natural language conversion. You can't convert from one language to another. If that functionality were available in ServiceNow Virtual Agent, that would make the solution better and easier for users. For example, if a user is typing in Chinese and the service desk staff is using Hindi, there should be a dynamic conversion of the languages, so there'd be good and accurate communication between the end user and the service desk team. The additional feature I'd like ServiceNow Virtual Agent to have in its next release is language conversion because that's where it's lagging. It's one of the most critical features that clients ask for. I'm in a consulting firm, and I'm helping people implement ServiceNow Virtual Agent. As a consultant, people often ask me this question: "How do you remove the language barrier?""
"There were occurrences where the machine was not recognizing the topic correctly and not routing the users to the correct topic. It was specifically related to the Spanish language."
 

Pricing and Cost Advice

Information not available
"Based on what I know, when you purchase ServiceNow ITSM, ServiceNow Virtual Agent comes out of the box with it. You don't have to pay extra for the ServiceNow Virtual Agent license. So, there's no extra cost."
"ServiceNow Virtual Agent was included in my company's basic ServiceNow package, so when you get a ServiceNow license, you can use ServiceNow Virtual Agent for free."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Computer Software Company
7%
Media Company
7%
Manufacturing Company
15%
Computer Software Company
10%
Financial Services Firm
10%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Moveworks?
There is always room for improvement, though it depends on how complicated one wants to make it. For our needs, it has served its purpose effectively. The expansion into enterprise-wide integration...
What is your primary use case for Moveworks?
We use Moveworks ( /products/moveworks-reviews ) mainly for ITSM ( /categories/it-service-management-itsm ) items, approvals on various tasks, password resets, knowledge FAQs, request items, and fi...
What advice do you have for others considering Moveworks?
The value proposition depends on several factors including your setup, ITSM ( /categories/it-service-management-itsm ) tools, enterprise applications, and volume of requests. For reference, we hand...
What needs improvement with ServiceNow Virtual Agent?
The only concern about ServiceNow Virtual Agent is that it helps in the notification, but in most companies, employees do not always work on ServiceNow. There are administrators and end users. What...
What is your primary use case for ServiceNow Virtual Agent?
I am still working in ServiceNow implementation. I was previously a solution architect, and now I work as a business process consultant. I currently work with the Human Resources Service Delivery p...
What advice do you have for others considering ServiceNow Virtual Agent?
ServiceNow does have a list of templates that people use, and ServiceNow does not recommend customization. However, customization opens the world to many possibilities. For example, if a company is...
 

Also Known As

No data available
Virtual Assistant, Passage AI
 

Overview

 

Sample Customers

slack, equinix, appdynamics, nutanix, broadcom, autodesk, medallia, freedom
MGM,Novant Health
Find out what your peers are saying about ServiceNow, Moveworks, DeepSeek AI and others in AI-Powered Chatbots. Updated: January 2026.
881,733 professionals have used our research since 2012.