NetApp Cloud Volumes ONTAP vs Rubrik comparison

NetApp Cloud Volumes ONTAP

Read 96 Rubrik reviews

18,853 Views
10,558 Comparison Views

97% willing to recommend

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jun 3, 2026

Rubrik and NetApp Cloud Volumes ONTAP compete in the data management and backup solutions category. Rubrik may have an edge in seamless deployment and customer service due to its highly responsive support and effective problem-solving capabilities.

Features: Rubrik offers an API-centric approach, near-zero RTO for VMs, and rapid recovery options, making it suitable for VMware environments. It includes a powerful backup airbag for enhanced security and reliability in instant recovery. NetApp Cloud Volumes ONTAP provides features like SnapMirror, storage efficiency, and integrated disaster recovery. It offers strong performance and flexible storage management, especially in cloud settings.

Room for Improvement: Rubrik users suggest improvements in Oracle Database backups, NAS backup speed, and cost reduction. Some also cite limited storage integration and complex reporting as challenges. NetApp Cloud Volumes ONTAP users would benefit from improved reporting, enhanced multi-cloud support, and better cost management for diverse data environments. Additionally, there is a need for improved security vulnerability fixes and clearer documentation.

Ease of Deployment and Customer Service: Rubrik is recognized for its seamless deployment and proactive customer service, with a support team that resolves issues efficiently. NetApp Cloud Volumes ONTAP also offers a smooth deployment experience and robust customer support, though some users might need more guidance due to product complexities.

Pricing and ROI: Rubrik is considered a costly solution, but its operational efficiency and exceptional support offer significant ROI, particularly for large enterprises. NetApp Cloud Volumes ONTAP offers competitive pricing with storage efficiencies that help mitigate data costs in the cloud, though its complex pricing structure might deter smaller organizations. Both solutions provide considerable operational benefits, with Rubrik’s premium service offering potentially more value to larger enterprises.

To learn more, read our detailed NetApp Cloud Volumes ONTAP vs. Rubrik Report (Updated: June 2026).

NetApp Cloud Volumes ONTAP vs. Rubrik

Download the complete report

Helped 900,747 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.5

NetApp Cloud Volumes ONTAP delivers cost savings, increased efficiency, and improved performance, reducing storage, maintenance, and power expenses.

Sentiment score

7.1

Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.

No quotes available

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.

AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

For more quotes and insights, download the Rubrik report

Customer Service

Sentiment score

7.0

NetApp Cloud Volumes ONTAP customer service is praised for expertise and responsiveness, with room for improvement in initial support.

Sentiment score

8.3

Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.

No quotes available

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.

Rubrik administrator at Freelance

Rubrik's support has been good, better than many other vendors like Microsoft, VMware, and Dell.

For more quotes and insights, download the Rubrik report

IT Program Manager at a government with 1,001-5,000 employees

Rubrik provides excellent customer service and technical support.

HarishKumar6

Senior System Engineer at Goya Foods

Scalability Issues

Sentiment score

7.2

NetApp Cloud Volumes ONTAP offers scalable growth, dynamic expansion, and flexibility, though large environments face data size limitations.

Sentiment score

7.8

Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.

It wouldn't help with outages either; the scaling is manual, and there are no processes we've used to automate that for unexpected scenarios.

reviewer5948293

Principal Consultant at a tech services company with 11-50 employees

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

It can scale out horizontally as well as vertically, and the availability of expansion is very quick.

AmarpreetSingh

Technical Architect at a tech vendor with 10,001+ employees

Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.

Ibrahim Hasan

Sales Manager at Beta Information Technology

For more quotes and insights, download the Rubrik report

Stability Issues

Sentiment score

7.7

NetApp Cloud Volumes ONTAP offers high stability and reliability, with users valuing performance and responsive support despite occasional minor issues.

Sentiment score

8.1

Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.

No quotes available

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

Rubrik has been stable, and we have not experienced any downtime.

For more quotes and insights, download the Rubrik report

IT Program Manager at a government with 1,001-5,000 employees

When you do the restore, it is also stable and quickly delivering what we have been looking for.

reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.

Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Room For Improvement

NetApp Cloud Volumes ONTAP users seek improved scalability, integration, ease of use, and features like security, monitoring, and cloud compatibility.

Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.

My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.

Punit Waghela

Technical Specialist at Softcell Technologies Limited

It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.

reviewer5948293

Principal Consultant at a tech services company with 11-50 employees

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

We need more efficient search capabilities that allow searching by last name or login ID.

IT Program Manager at a government with 1,001-5,000 employees

I need a better output from the existing reports as they currently do not provide comprehensive metrics.

HarishKumar6

Senior System Engineer at Goya Foods

Including packaged training with the product at the time of purchase would be beneficial.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Setup Cost

Enterprise users enjoy NetApp Cloud Volumes ONTAP for its features despite higher costs, with discounts available for extended commitments.

Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.

No quotes available

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

Rubrik is considered expensive, with a price rating of three out of ten.

Ibrahim Hasan

Sales Manager at Beta Information Technology

We could mix and match to optimize costs for our needs.

IT Program Manager at a government with 1,001-5,000 employees

Rubrik is expensive due to its robust hardware.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Valuable Features

NetApp Cloud Volumes ONTAP offers reliable, flexible data protection, seamless integration, and optimized storage across diverse cloud environments.

Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.

The granular ability to divide up the performance and the amount of storage you want is really fantastic.

reviewer5948293

Principal Consultant at a tech services company with 11-50 employees

For more quotes and insights, download the NetApp Cloud Volumes ONTAP report

The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.

Ibrahim Hasan

Sales Manager at Beta Information Technology

Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.

IT Program Manager at a government with 1,001-5,000 employees

Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.

For more quotes and insights, download the Rubrik report

Rubrik administrator at Freelance

Categories and Ranking

NetApp Cloud Volumes ONTAP

Ranking in Cloud Backup

29th

Average Rating

8.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Cloud Migration (2nd), Cloud Storage (7th), Public Cloud Storage Services (12th), Cloud Software Defined Storage (2nd)

Rubrik

Ranking in Cloud Backup

6th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (3rd), Disaster Recovery (DR) Software (8th)

Mindshare comparison

As of June 2026, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 1.0%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 4.0%, down from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	4.0%
NetApp Cloud Volumes ONTAP	1.0%
Other	95.0%

Cloud Backup

Featured Reviews

Punit Waghela

Technical Specialist at Softcell Technologies Limited

Offers advanced features with notable emphasis on innovation

The best features of NetApp Cloud Volumes ONTAP include deduplication, compaction, and autonomous ransomware technology that native cloud storage solutions in AWS, Azure, or Google Cloud do not support. Moreover, NetApp Cloud Volumes ONTAP allows the use of multiple protocols including NFS, CIFS, and iSCSI, whereas native options may only support NFS and iSCSI. Customers already using on-premises NetApp storage such as FAS, AFF, or ASA can experience the same functionality on the cloud with NetApp Cloud Volumes ONTAP, which adds significant value. For data protection, customers can take advantage of the Snapshot technology available with NetApp Cloud Volumes ONTAP. This technology facilitates data recovery by allowing snapshots to be stored either on the same storage or on a disaster recovery (DR) storage. NetApp Cloud Volumes ONTAP helps us to take snapshots and store them on the same storage, with options for migration or replication of those snapshots to different storage, including on-premises DR storage or other cloud storage, providing excellent disaster recovery capabilities.

Read full review

reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

Read full review

See which vendors are best for you

Use our free recommendation engine to learn which Cloud Backup solutions are best for your needs.

See recommendations

900,747 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

13%

Construction Company

11%

Financial Services Firm

11%

Computer Software Company

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	11
Large Enterprise	53

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?

NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For example, a customer using 100 TB of AWS storage would not benefit from deduplica...

What needs improvement with NetApp Cloud Volumes ONTAP?

It would be nice to see technology supporting the Elastic Fabric Adapter on Amazon AWS, therefore getting RDMA technology for more low-latency connections.

What is your primary use case for NetApp Cloud Volumes ONTAP?

I use NetApp Cloud Volumes ONTAP mostly in customer companies.

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

Amazon S3 vs NetApp Cloud Volumes ONTAP

Comparisons

Compared 7% of the time

Azure NetApp Files vs NetApp Cloud Volumes ONTAP

Compared 5% of the time

NetApp Cloud Volumes Service for Google Cloud vs NetApp Cloud Volumes ONTAP

Compared 5% of the time

Amazon FSx vs NetApp Cloud Volumes ONTAP

Compared 4% of the time

Red Hat Ceph Storage vs NetApp Cloud Volumes ONTAP

Compared 4% of the time

More NetApp Cloud Volumes ONTAP Competitors

Commvault Cloud vs Rubrik

Compared 10% of the time

Veeam Data Platform vs Rubrik

Compared 7% of the time

Cohesity DataProtect vs Rubrik

Compared 7% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 3% of the time

Azure Backup vs Rubrik

Compared 3% of the time

More Rubrik Competitors

Product Reports

NetApp Cloud Volumes ONTAP

Download NetApp Cloud Volumes ONTAP product report

Download Rubrik product report

Also Known As

ONTAP Cloud, CVO, NetApp CVO

No data available

Overview

NetApp Cloud Volumes ONTAP is an efficient storage management solution for managing and storing data in the cloud. It offers seamless integration with cloud providers, advanced data replication capabilities, and high data protection. With reliable performance, it is ideal for industries like healthcare and finance.

NetApp

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

NetApp Cloud Volumes ONTAP vs. Rubrik