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NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
10th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Migration (1st), Cloud Storage (1st), Public Cloud Storage Services (5th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
93
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of May 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.6%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 10.4%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Madhusudan Srinivasmurthy - PeerSpot reviewer
Saves us a lot of time, and the administration is simpler
NetApp's Integration with AWS has helped us because we had a tough time transferring data when we used an ONTAP competitor as our storage partner. They don't have integration with AWS tools, so we had to figure it out on our own. ONTAP has built-in integration and allows us to replicate a copy to our second data center. Everything is in one channel. It's possible without the technology, but it's more time-consuming. NetApp saves us a lot of time, and the administration is simpler.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution’s unified file and block-storage access across our infrastructure is invaluable. Without it, we can't do what we do."
"The FlexClones make all the management easier for us."
"It offers ease of use and a comprehensive suite of applications, including features like SnapMirror, SnapVault, and unified snapshot management, all bundled into a single product."
"If you have a fair amount of experience with NetApp, you can work on it very easily."
"Snapshots are one valuable feature within ONTAP, but CVO's appeal is that it acts just like the on-prem solution. It's the same OS, but in the cloud. We can continue to use ONTAP as we did on-premise."
"This solution has helped us because it is easy to use."
"ONTAP has been very stable for us, specifically in the cloud environment. It allows us to have high availability as well as standalone systems if that's what we want within our specific workloads. Also, on-premise has been a very stable environment. We have very few outages and when we do, we work with support to get systems back online in a timely manner."
"In terms of administration, the portal which provides the dashboard view is an excellent tool for operations. It gives you volume divisions, usage rates, which division is using how much data, and more. The operations portal is fantastic for the support team."
"The management and ease of installation are the most valuable features."
"In the event of any issues or questions, the support is top-notch. We rarely need to use support, but when they are needed, they are always quick to respond and very knowledgeable."
"Rubrik has improved our organization by minimizing downtime."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"The file search feature across all backups has been helpful."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"I haven't encountered any bugs or glitches using the solution."
"The security and the ransomware protection are most valuable."
 

Cons

"We would like to have support for high availability in multi-regions."
"The solution is not stable when using single nodes. This is a problem. NetApp should work on this solution to make it more stable with HA nodes and resolve this issue."
"When it comes to a critical or a read-write-intensive application, it doesn't provide the performance that some applications require, especially for SAP. The SAP HANA database has a write-latency of less than 2 milliseconds and the CVO solution does not fit there. It could be used for other databases, where the requirements are not so demanding, especially when it comes to write-latency."
"I'm very happy with the solution, the only thing that needs improvement is the web services API. It could be a little bit more straightforward. That's my only issue with it. It can get pretty complex."
"I would like to see better integration with Active IQ."
"Scale-up and scale-out could be improved. It would be interesting to have multiple HA pairs on one cluster, for example, or to increase the single instances more, from a performance perspective. It would be good to get more performance out of a single HA pair."
"I would like to see more information about Cloud Volumes ONTAP using Google Cloud Platform on NetApp's website."
"It definitely needs improvement with respect to clustering and with respect to more collaborative integrations with Azure. Right now, we have very limited functionalities with Azure, except for storage. If CVO could be integrated with Azure that would help. When there is any sort of maintenance happening in the cloud, it disrupts the service in Cloud Volumes ONTAP."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"Rubrik's disaster recovery capabilities could be improved."
"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."
"The solution needs to be more secure and needs to better protect against ransomware."
"There could be better reporting and better filtering."
"There is room for improvement through a further extension of their Office 365 backup platform. In addition, it's still a bit cost-prohibitive to backup NAS. Those would be the two primary areas for improvement."
"With Windows, it is difficult to configure Oracle Database."
"It needs to keep innovating to stay relevant in the data management field."
 

Pricing and Cost Advice

"The cost is quite high."
"If we wanted to use the AWS solution, we would have to manage two or three different platforms and pay more money than what we should have to pay, as some of the features don't even exist. If we wanted to, we could use AWS cloning, but it is useless because it uses more space, is more expensive, and takes more time."
"Once we deploy the pay as you go model, we cannot convert this product as a BYOL model. This is a concern that we have."
"Some flexibility around the licensing model would help. The product is licensed based on capacity. Basically, the largest capacity license that you can buy is 368 terabytes. At this point, NetApp is addressing some people's concerns around this."
"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."
"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."
"The pricing of this solution is definitely higher than what the typical Azure Files and AWS solutions charge, but given the features and the stability NetApp has provided, we are okay with it. We are not complaining about the pricing."
"It is not a cheap solution because we need to pay for the license and pay for Azure resources as well."
"The product is not cheap, but for good reason. It simply works and is very fast."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."
"High priced when considering a total change in backup solution."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
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Top Industries

By visitors reading reviews
Educational Organization
46%
Manufacturing Company
11%
Computer Software Company
9%
Financial Services Firm
7%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik's pricing is a little costly. On a scale of one to ten, I would place it as an eight regarding cost.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
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