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NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 20, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
14th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Migration (1st), Cloud Storage (2nd), Public Cloud Storage Services (7th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.7%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 10.0%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Pramod-Talekar - PeerSpot reviewer
Allows customers to manage SAN and NAS data within a single storage solution
The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One thing I have noticed is that it is very simple to move the data where we need to move it, delete it, or archive it if we need to archive it to StorageGRID."
"It offers ease of use and a comprehensive suite of applications, including features like SnapMirror, SnapVault, and unified snapshot management, all bundled into a single product."
"One of the features our customers like is that it can be used from one cloud provider to another. They can use it from Azure to AWS or vice versa. That way, they don't need to use the same provider for backups. If something goes wrong on the primary site, having the same data in another cloud service provider is important."
"I like how you can easily pair on-prem with the cloud and the cloud backup feature. I like the whole integration with on-prem and the cloud for SnapMirror relationships."
"They have very good support team who is very helpful. They will help you with every aspect of getting the deployment done."
"It's very easy to set up, and within 40 minutes, you can apply storage notes in Azure."
"We're using snapshots as well and it's a pretty useful feature. That is one of the main NetApp benefits. Knowing how to use snapshots in the on-prem environment, using snapshots on the cloud solution was natural for us."
"In terms of administration, the portal which provides the dashboard view is an excellent tool for operations. It gives you volume divisions, usage rates, which division is using how much data, and more. The operations portal is fantastic for the support team."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
"I value the options it has for storage tiering (i.e. whether it should be a flash, SSD, or pushed to the cloud) depending on the data provided."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"A reduced infrastructure complexity and fast to rack and go."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
"The web interface is user-friendly, clean, and it provides a good summary of what you're protecting at a glance."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"It has a good interface which is simple to navigate and utilize."
 

Cons

"We have used technical support. As long as they don't call me at four o'clock in the morning to tell me that a drive failed and they are sending me another one, I like it. They have a tendency to do that."
"The automated deployment was a bit complex using the public APIs. When we had to deploy Cloud Volumes ONTAP on a regular basis using automation, It could be a bit of a challenge."
"Not a perfect ten because it's not very efficient with upgrades and management."
"NetApp Cloud Volumes ONTAP needs to have customizable pricing options such as 10 TB increments. They seem to have only two options: 10 TB or 250 TB."
"I would like to see something from NetApp about backups. I know that NetApp offers some backup for Office 365, but I would like to see something from NetApp for more backup solutions."
"Cloud Volumes ONTAP's interface could use an overhaul. Sometimes you have to dig around in Cloud Manager a little bit to find certain things. The layout could be more intuitive."
"NetApp's support could improve"
"The solution is not stable when using single nodes. This is a problem. NetApp should work on this solution to make it more stable with HA nodes and resolve this issue."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"I would like to see more openness for partners to access and assist in system management. Currently, access is limited, often handled by Rubrik personnel, likely due to security concerns."
"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."
"Based on my experience with Rubrik, I think they could improve by providing more customer-friendly technical support, even though they currently offer the best support."
"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."
"The reporting, in particular the customization of reports, needs to be improved."
 

Pricing and Cost Advice

"The pricing could be improved. It is a good product, but it is very expensive for me."
"Our licensing costs are folded into the hardware purchases and I have never differentiated between the two."
"The AWS consumer-based pricing model makes it easy for developers to use their credit cards to spin up virtual servers immediately."
"They have a very good price which keeps our customers happy."
"They give us a good price for CVO licenses. It is one of the reasons that we went with the product."
"In addition to the standard licensing fees, there are fees for Azure, the VMs themselves and for data transfer."
"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."
"Some flexibility around the licensing model would help. The product is licensed based on capacity. Basically, the largest capacity license that you can buy is 368 terabytes. At this point, NetApp is addressing some people's concerns around this."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"The solution is expensive for small businesses."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
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Top Industries

By visitors reading reviews
Educational Organization
28%
Manufacturing Company
12%
Computer Software Company
12%
Financial Services Firm
9%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
10%
Government
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: June 2025.
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