NovaStor NovaBACKUP vs Rubrik comparison

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NovaStor NovaBACKUP

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Executive SummaryUpdated on Sep 11, 2024

NovaStor NovaBACKUP and Rubrik compete in the backup and recovery software market. Rubrik stands out in terms of features and user satisfaction despite higher cost.

Features: NovaBACKUP includes local and cloud backups, file synchronization, and disk imaging, appealing to small-to-medium enterprises. Rubrik offers advanced features such as automated backup, instant recovery, and ransomware protection, providing a competitive edge.

Room for Improvement: NovaBACKUP users need better reporting tools, a more intuitive scheduling interface, and improvements in support responsiveness. Rubrik users suggest enhancing reporting capabilities and reducing the complexity of advanced features, along with more straightforward deployment procedures.

Ease of Deployment and Customer Service: NovaBACKUP is noted for its simple deployment and responsive customer service but faces occasional setup issues. Rubrik offers a streamlined deployment process that scales well for larger environments and highly-rated customer service.

Pricing and ROI: NovaBACKUP is seen as cost-effective with straightforward pricing, making it attractive for smaller budgets. Rubrik, while more expensive, offers higher value with extensive features and reliability, providing greater long-term benefits.

To learn more, read our detailed NovaStor NovaBACKUP vs. Rubrik Report (Updated: October 2026).

NovaStor NovaBACKUP vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NovaStor NovaBACKUP

Ranking in Backup and Recovery

64th

Ranking in Disaster Recovery (DR) Software

32nd

Average Rating

9.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Rubrik

Ranking in Backup and Recovery

4th

Ranking in Disaster Recovery (DR) Software

9th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (5th)

Mindshare comparison

As of November 2026, in the Backup and Recovery category, the mindshare of NovaStor NovaBACKUP is 0.7%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 3.0%, down from 5.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.0%
NovaStor NovaBACKUP	0.7%
Other	96.3%

Backup and Recovery

Featured Reviews

Rainer Kummerfeldt

IT-Teamleader at Bechtle

Easy to work and offers features for tape backups, disk backups, and whatever you want

NovaStor NovaBACKUP is still working on new features because they listen to the customers and integrate their needs into new versions. You can see they make progress with each new version. They are much faster than IBM, where you sometimes have to wait years for new features. It is very quick and fast. NovaStor have big competitors like Veeam, which is very fast and aggressive. It's good, but it depends on the price. I think NovaStor might be cheaper. They have a direct connection to their developers and sales teams, which makes getting answers very fast. Veeam has a lot of features, like a special reporting tool. However, I've heard from some customers that Veeam wasn't always the right decision because it couldn't work with their environment. But Veeam has aggressive marketing, which is why they are probably in first place at the moment, besides Commvault. IBM has lost its competitive edge and is trying to catch up, but it might be too late.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a very good and easy-to-use tool for non-technical people."

"NovaBACKUP protects your entire system with a single solution."

"It's the easiest way to configure it."

"This product will simplify your life beyond belief."

"Cut backup remediation to nearly nothing."

"Even though I am not trained for implementing, it is easy to use and easy to learn."

"My advice would be in the form of a question. If you have the money to purchase Rubrik, the real question is do you want success? Do you want it to work? Because if you want it to work and you want it to be easy — I don't know if Rubrik has won awards for support and service, although I feel like they should have — if you want that support for the few times that you need it, then you go with Rubrik."

"Rubrik support is outstanding."

"The product is easy to install, easy to balance, and easy to work with."

"Rubrik has absolutely reduced the time we spend on recovery testing by about 75 percent, reduced the time we spend on managing backups by the same amount, and the reduction in recovery time is even greater."

"Management is so simple that anyone can check the backups and do restores when necessary."

More Rubrik pros

Cons

"The price of NovaStor NovaBACKUP is an area that can be considered as a weakness or drawback, where improvements are required."

"The room for improvement lies in the compatibility of NovaBACKUP with older operating systems."

"The only thing that can be improved is catering for open source databases because at the moment it doesn't cater for Mongo, MySQL, and Postgres."

"They support Hyper-V and it works with our CloudOut, the cloud DR, but they seem to add features for VMware first and Hyper-V gets added second or sometimes several releases after the VMware feature comes out."

"I would like to see more information on encryption with the next release."

"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."

"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."

"There is room for improvement in pricing. After the licensing, the price tends to go up as time goes by."

"Rubrik could improve in customization options for dashboards."

"The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it."

More Rubrik cons

Pricing and Cost Advice

"My company has to make yearly payments towards the solution's maintenance and support."

"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."

"Rubrik is quite expensive for small businesses."

"Rubrik is an expensive solution."

"We pay yearly and it's based on the number of bricks."

"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."

"It’s simple, straightforward, and we were able to see 50% hard savings."

"You pay a premium for Rubrik, but you're getting a premium service that comes with immutable backups, instant recovery, and world-class support."

"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

15%

Comms Service Provider

13%

Manufacturing Company

11%

Construction Company

11%

Financial Services Firm

12%

Manufacturing Company

Healthcare Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Comparisons

Infrascale Backup & Disaster Recovery vs NovaStor NovaBACKUP

Compared 12% of the time

Veeam Data Platform vs NovaStor NovaBACKUP

Compared 9% of the time

Acronis Cyber Protect vs NovaStor NovaBACKUP

Compared 6% of the time

Hornetsecurity Altaro VM Backup vs NovaStor NovaBACKUP

Compared 5% of the time

N2W vs NovaStor NovaBACKUP

Compared 4% of the time

More NovaStor NovaBACKUP Competitors

Commvault Cloud vs Rubrik

Compared 8% of the time

Cohesity DataProtect vs Rubrik

Compared 6% of the time

Veeam Data Platform vs Rubrik

Compared 6% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 4% of the time

HPE Zerto Software vs Rubrik

Compared 3% of the time

More Rubrik Competitors

Product Reports

Backup and Recovery

Download NovaStor NovaBACKUP product report

Download Rubrik product report

Also Known As

NovaBACKUP

No data available

Overview

NovaStor NovaBACKUP offers a reliable and secure data backup strategy designed for small and medium businesses, ensuring data protection with minimal effort. The software simplifies disaster recovery and regular backups, providing peace of mind.

NovaStor NovaBACKUP is an industry-recognized software that provides comprehensive backup functionality. It supports seamless integration with multiple platforms and is engineered to back up both physical and virtual environments. The software provides automatic backups, streamlined data recovery processes, and robust encryption for data security, making it a trusted choice for IT professionals seeking to secure crucial data.

What are the key features of NovaStor NovaBACKUP?

Automatic Scheduling: Set it once and let backups run with zero intervention.
Cross-Platform Compatibility: Operates smoothly across Windows servers and workstations.
Remote Management: Administer multiple installations from a centralized location.
Data Compression: Reduces storage space by compressing files effectively.

What benefits should users expect?

Cost Efficiency: Minimize hardware and software expenses with efficient resource management.
Improved Productivity: Automates routine backups, freeing up IT staff for other tasks.
Data Security: Employs advanced encryption techniques for safeguarding sensitive data.

NovaStor NovaBACKUP is a versatile tool that finds application across industries like finance, healthcare, and education, addressing specific data protection and compliance requirements. By offering support for complex environments, it reduces risk while maintaining operational continuity, proving particularly beneficial in regulatory environments.

NovaStor

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Ex'pression College, Osborne Wood Products Inc., REIT Technologies

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

NovaStor NovaBACKUP vs. Rubrik