NovaStor NovaBACKUP vs Rubrik comparison

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NovaStor NovaBACKUP

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Executive SummaryUpdated on Sep 11, 2024

NovaStor NovaBACKUP and Rubrik compete in the backup and recovery software market. Rubrik stands out in terms of features and user satisfaction despite higher cost.

Features: NovaBACKUP includes local and cloud backups, file synchronization, and disk imaging, appealing to small-to-medium enterprises. Rubrik offers advanced features such as automated backup, instant recovery, and ransomware protection, providing a competitive edge.

Room for Improvement: NovaBACKUP users need better reporting tools, a more intuitive scheduling interface, and improvements in support responsiveness. Rubrik users suggest enhancing reporting capabilities and reducing the complexity of advanced features, along with more straightforward deployment procedures.

Ease of Deployment and Customer Service: NovaBACKUP is noted for its simple deployment and responsive customer service but faces occasional setup issues. Rubrik offers a streamlined deployment process that scales well for larger environments and highly-rated customer service.

Pricing and ROI: NovaBACKUP is seen as cost-effective with straightforward pricing, making it attractive for smaller budgets. Rubrik, while more expensive, offers higher value with extensive features and reliability, providing greater long-term benefits.

To learn more, read our detailed NovaStor NovaBACKUP vs. Rubrik Report (Updated: April 2026).

NovaStor NovaBACKUP vs. Rubrik

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NovaStor NovaBACKUP

Ranking in Backup and Recovery

33rd

Ranking in Disaster Recovery (DR) Software

17th

Average Rating

9.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Rubrik

Ranking in Backup and Recovery

3rd

Ranking in Disaster Recovery (DR) Software

4th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Cloud Backup (3rd)

Mindshare comparison

As of May 2026, in the Backup and Recovery category, the mindshare of NovaStor NovaBACKUP is 0.7%, up from 0.2% compared to the previous year. The mindshare of Rubrik is 3.4%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Rubrik	3.4%
NovaStor NovaBACKUP	0.7%
Other	95.9%

Backup and Recovery

Featured Reviews

Rainer Kummerfeldt

IT-Teamleader at Bechtle

Easy to work and offers features for tape backups, disk backups, and whatever you want

NovaStor NovaBACKUP is still working on new features because they listen to the customers and integrate their needs into new versions. You can see they make progress with each new version. They are much faster than IBM, where you sometimes have to wait years for new features. It is very quick and fast. NovaStor have big competitors like Veeam, which is very fast and aggressive. It's good, but it depends on the price. I think NovaStor might be cheaper. They have a direct connection to their developers and sales teams, which makes getting answers very fast. Veeam has a lot of features, like a special reporting tool. However, I've heard from some customers that Veeam wasn't always the right decision because it couldn't work with their environment. But Veeam has aggressive marketing, which is why they are probably in first place at the moment, besides Commvault. IBM has lost its competitive edge and is trying to catch up, but it might be too late.

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Kammara Bheemanna

Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC

Technical support has improved my data management process but I encounter GUI and cost challenges

The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's the easiest way to configure it."

"NovaBACKUP protects your entire system with a single solution."

"It is a very good and easy-to-use tool for non-technical people."

"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks."

"A Google-like file search, system scaling, and a frequent development cycle are some positives that this solution offers."

"Overall, it makes operational life way easier."

"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."

"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."

"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."

"Rubrik's customer service is excellent."

"My advice would be in the form of a question. If you have the money to purchase Rubrik, the real question is do you want success? Do you want it to work? Because if you want it to work and you want it to be easy — I don't know if Rubrik has won awards for support and service, although I feel like they should have — if you want that support for the few times that you need it, then you go with Rubrik."

More Rubrik pros

Cons

"The price of NovaStor NovaBACKUP is an area that can be considered as a weakness or drawback, where improvements are required."

"The room for improvement lies in the compatibility of NovaBACKUP with older operating systems."

"Rubrik is an expensive product, more expensive than most."

"I would like to have a built-in index searching ability of files/system files within the Rubrik interface to determine if a file or item exists, rather than just recovering it, and then doing a search for the file afterwards."

"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."

"It is a lot more expensive than other solutions, but you get what you pay for."

"The reporting can be vague, especially when something is failing."

"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."

"It needs more storage array integration options and an easier restore for files that download using a browser."

"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."

More Rubrik cons

Pricing and Cost Advice

"My company has to make yearly payments towards the solution's maintenance and support."

"It is an expensive product."

"As a technical person, I don't have the details, but from what I have heard, it can be expensive."

"Rubrik is an all inclusive price. No additional implementation costs or licencing."

"The setup cost is a bit high, but the solution is an all-in-one solution."

"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."

"The initial setup cost includes support and maintenance costs, followed by a monthly fee."

"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."

"Rubrik is quite expensive for small businesses."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

15%

Construction Company

11%

Manufacturing Company

11%

Financial Services Firm

13%

Manufacturing Company

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	55

Questions from the Community

What needs improvement with NovaStor NovaBACKUP?

The room for improvement lies in the compatibility of NovaBACKUP with older operating systems like Windows XP. Some customers still rely on outdated systems due to specific production requirements....

What is your primary use case for NovaStor NovaBACKUP?

It's developed in Hamburg. It's very easy to work with because it has a web interface, and the configuration is straightforward. It has features for tape backups, disk backups, and whatever you wan...

What advice do you have for others considering NovaStor NovaBACKUP?

Overall, I would rate it a nine out of ten.

Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Compared 11% of the time

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Compared 8% of the time

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Compared 7% of the time

Azure Backup vs Rubrik

Compared 4% of the time

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Product Reports

Download NovaStor NovaBACKUP product report

Backup and Recovery

May 2026

Download Rubrik product report

April 2026

Also Known As

NovaBACKUP

No data available

Overview

NovaStor NovaBACKUP offers a reliable and secure data backup strategy designed for small and medium businesses, ensuring data protection with minimal effort. The software simplifies disaster recovery and regular backups, providing peace of mind.

NovaStor NovaBACKUP is an industry-recognized software that provides comprehensive backup functionality. It supports seamless integration with multiple platforms and is engineered to back up both physical and virtual environments. The software provides automatic backups, streamlined data recovery processes, and robust encryption for data security, making it a trusted choice for IT professionals seeking to secure crucial data.

What are the key features of NovaStor NovaBACKUP?

Automatic Scheduling: Set it once and let backups run with zero intervention.
Cross-Platform Compatibility: Operates smoothly across Windows servers and workstations.
Remote Management: Administer multiple installations from a centralized location.
Data Compression: Reduces storage space by compressing files effectively.

What benefits should users expect?

Cost Efficiency: Minimize hardware and software expenses with efficient resource management.
Improved Productivity: Automates routine backups, freeing up IT staff for other tasks.
Data Security: Employs advanced encryption techniques for safeguarding sensitive data.

NovaStor NovaBACKUP is a versatile tool that finds application across industries like finance, healthcare, and education, addressing specific data protection and compliance requirements. By offering support for complex environments, it reduces risk while maintaining operational continuity, proving particularly beneficial in regulatory environments.

NovaStor

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Ex'pression College, Osborne Wood Products Inc., REIT Technologies

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics