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Own Data Platform vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Own Data Platform
Ranking in Backup and Recovery
39th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
2
Ranking in other categories
Database Security (6th), SaaS Backup (12th), Application Testing Services (2nd)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Backup and Recovery category, the mindshare of Own Data Platform is 0.6%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 4.1%, down from 7.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.1%
Own Data Platform0.6%
Other95.3%
Backup and Recovery
 

Featured Reviews

DS
Salesforce Consultant at Girikon LLCGirikon
Efficient data management with robust restore feature and room for improved anonymization
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operations Own Data Platform provides a comprehensive backup and recovery solution, allowing us to manage…
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature for our customers is the restore functionality."
"Rubrik is highly scalable and is easy to do."
"​Rubrik is very simple to implement and setup. ​"
"It works with VMware and Hyper-V without agent installation."
"Rubrik is stable and easy to use."
"Rubrik has automation capabilities that help streamline my workflows."
"The user interface (UI) is great. It is very lightweight and intuitive."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"Rubrik is a very scalable and high-performing backup restore solution."
 

Cons

"The anonymization feature can be improved."
"The web interface could benefit from some improvement, particularly in terms of alerting and dashboard clarity. The cloud web interface is somewhat confusing and could use more development attention. Additionally, it's essential to ensure that local on-premise management options remain available alongside cloud-based solutions, as internet availability can affect backup management. Regarding features, cross-hypervisor restore functionality would be a valuable addition, allowing for greater flexibility in restoring VMs across different environments."
"There is room for improvement in pricing. After the licensing, the price tends to go up as time goes by."
"The reporting, in particular the customization of reports, needs to be improved."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"Could be improved from an analytics point of view."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"User interface could be improved."
"Initially, we encountered compatibility challenges with some of our technologies."
 

Pricing and Cost Advice

Information not available
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
"Rubrik is an expensive solution."
"Rubrik is fairly priced."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"We are on an annual license to use Rubrik and it is priced well."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
11%
Healthcare Company
10%
Insurance Company
6%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What is your experience regarding pricing and costs for Own Data Platform?
The pricing is somewhat high, rated at an eight out of ten. However, the value provided justifies the cost compared to other tools.
What needs improvement with Own Data Platform?
The anonymization feature can be improved. It’s currently not straightforward and often requires a technical person to operate, which can be challenging for non-technical users.
What is your primary use case for Own Data Platform?
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operati...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Own Data Archiving, Own Data Security, Own Data Seeding
No data available
 

Overview

 

Sample Customers

Workiva, HR Owen, Tommy Bakama, Kanshoo, NTN, Athena Health, Interlochen Center for the Arts, Arizona State University, Pauley Financial
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Own Data Platform vs. Rubrik and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.