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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
34th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.0%, down from 10.8% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.4%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire7.0%
Proofpoint Targeted Attack Protection1.4%
Other91.6%
Advanced Threat Protection (ATP)
 

Featured Reviews

reviewer2695164 - PeerSpot reviewer
IT Security Specialist at a tech services company with 11-50 employees
Advanced threat detection has protected critical document workflows and checks suspicious files
I would say the setup and putting together the hierarchy within the devices was not straightforward. There were many reboots and reconfigurations while the optimal setup was established. However, we were happy with the device. The setup process could be easier to establish the cluster. It should be easier to establish the Palo Alto Networks WildFire cluster between the devices. We had some difficulty with it, but it was not catastrophic. The operation and usability itself is what I was happy with.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a solid, stable network solution."
"The graphic user interface of Palo Alto is good and it's easy to configure."
"Remote access is excellent."
"WildFire is always a product that we recommend for our Palo Alto clients because it tracks potential malware in the cloud and it is very important to prevent these types of attacks."
"What I like about Palo Alto is that it is a complete product, with everything in it."
"The solution has plenty of features."
"Integrating Palo Alto Networks WildFire with various security protocols similar to a firewall has significantly improved the overall threat detection capabilities in our organization."
"Stability is never a concern."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
 

Cons

"In the future, Palo Alto could reduce the time it takes to process the file."
"The GUI is better in 8.0, but I still feel it lacks the fast response most of us desire. Logs are much quicker."
"High availability features are lacking."
"The system performance degrades after the solution has been deployed for some time. The data that it gives us becomes a little bit slow. When you try to get some data for troubleshooting, it seems like it's working hard to extract that data."
"The data analytical system for deployment needs to improve."
"It would be nice if there was an easier way to install and deploy it, such as through the inclusion of wizards."
"The cyber security visibility and forensics features to receive more information about incidents could improve in Palo Alto Networks WildFire."
"Technical support is alright but we have to wait for a while."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"The price could be better."
"​More expensive than other firewalls.​"
"It IS a bit expensive, but I think you get what you pay for. Value is there."
"The pricing and licensing option should be categorized for various countries such as for Bangladesh."
"It's comparable to what the competition is. It is probably a little lesser than what the competition is because, as a state government, we go for whatever the lowest cost is."
"Setup costs and licensing for WildFire are comparable to other enterprise solutions."
"I think they should lower the price of this solution"
"For the last three years, the price of Palo Alto in Vietnam has been very high."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Manufacturing Company
11%
Comms Service Provider
9%
Computer Software Company
8%
Financial Services Firm
8%
Manufacturing Company
22%
Construction Company
10%
Media Company
8%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise29
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Proofpoint, Microsoft and others in Advanced Threat Protection (ATP). Updated: July 2026.
908,877 professionals have used our research since 2012.