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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
71
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
30th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 10.7%, down from 12.5% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.7%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks WildFire10.7%
Proofpoint Targeted Attack Protection1.7%
Other87.6%
Advanced Threat Protection (ATP)
 

Featured Reviews

AjayKumar17 - PeerSpot reviewer
Enhanced cybersecurity with advanced sandboxing and effective in controlling DNS issues
Improvements are needed in the UI part. The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings. This information should be integrated with the Dashboard so that system admins can see what is happening. Furthermore, technical support needs a lot of improvement, particularly in terms of responsiveness and adhering to service level agreements.
KC
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The cloud-based services are a nice feature."
"I love the idea of Palo Alto Networks WildFire. It's more geared toward preventing malware. If someone's laptop or phone is malware-infected, the tool prevents it from uploading valuable corporate data outside the corporate network. That's what I love about Palo Alto Networks WildFire. It stops malware in its tracks."
"We get support in the free version."
"Stability-wise, I rate the solution a ten out of ten since we never faced any issues."
"The backup is the best feature."
"The solution is easy to use and the Panorama feature is good. The software management or the malware blocking and some authentication management system are good."
"What I like about Palo Alto is that it is a complete product, with everything in it."
"The most valuable feature is the cloud-based protection against zero-day malware attacks."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"As a firewall and 360 degrees of security, there needs to be more maturity."
"Improvements are needed in the UI part."
"The GUI is better in 8.0, but I still feel it lacks the fast response most of us desire. Logs are much quicker."
"The system uptime data is unavailable"
"The price could be better."
"The automation and responsiveness need improvement."
"It's not really their problem, it's a problem across the board. There will always be problems with interrupted traffic. We have to set it up where we're playing a middle man game where we're stripping it out, looking at it, and then putting it back together and sending it on its way. That requires CPU cycles. And there's some overhead with that."
"The product integration with third-party systems need improvement."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"Palo Alto Networks solutions are typically on the higher end of pricing, but considering the value and integration with our existing infrastructure, it is worth the investment."
"Pricing could be improved."
"The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
"The price is a bit higher than the other products such as TrendMicro, or FireEye."
"It's comparable to what the competition is. It is probably a little lesser than what the competition is because, as a state government, we go for whatever the lowest cost is."
"The pricing and licensing option should be categorized for various countries such as for Bangladesh."
"The price of Palo Alto Networks WildFire could improve. It is expensive. There is an annual subscription to use the solution."
"The licensing fees are on an annual basis, and there are no costs in addition to the standard fees."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
9%
Manufacturing Company
9%
Government
7%
Manufacturing Company
12%
Financial Services Firm
9%
Healthcare Company
7%
Transportation Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise17
Large Enterprise28
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Microsoft, Fortinet and others in Advanced Threat Protection (ATP). Updated: September 2025.
868,787 professionals have used our research since 2012.