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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
71
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
28th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 11.4%, down from 12.6% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.8%, down from 2.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP)
 

Featured Reviews

AjayKumar17 - PeerSpot reviewer
Enhanced cybersecurity with advanced sandboxing and effective in controlling DNS issues
Improvements are needed in the UI part. The dashboard should provide better visibility, especially in showing how many files are sent to Wildfire and their findings. This information should be integrated with the Dashboard so that system admins can see what is happening. Furthermore, technical support needs a lot of improvement, particularly in terms of responsiveness and adhering to service level agreements.
KC
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"High availability with active-active and active-passive modes."
"The platform's most valuable feature is its seamless automation within the broader Palo Alto ecosystem."
"The reporting feature helps our performance."
"Wildfire has excellent features and offers some of the best security measures available, although it requires a significant budget."
"The most valuable features of this solution are sandbox capabilities."
"The most valuable feature for us is the VPN."
"It is stable and pretty much scalable."
"It has a user-friendly interface."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"Improvements are needed in the UI part."
"The support is quite difficult to access promptly. I rate it as seven out of ten."
"The product integration with third-party systems need improvement."
"The support is good but they could be faster."
"The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."
"Palo Alto Networks WildFire could improve by adding support for manual submission of suspicious files and URLs. Additionally, it would be an advantage to add rule-based analysis. Currently, it uses only static and AI. We need to be able to analyze archive files."
"If Wi-Fi can be improved to offer real-time security profiling and updates, it can prevent traits unrelated to Wi-Fi."
"​They provide a medium level of technical support."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
"I use Palo Alto Networks WildFire's free version."
"The pricing and licensing option should be categorized for various countries such as for Bangladesh."
"We pay between $3,000 and $4,000 CAD ($2,200 - $3,000 USD) per year to maintain this solution."
"It IS a bit expensive, but I think you get what you pay for. Value is there."
"It's not particularly cheap, but it is absolutely worth it."
"I rate the pricing an eight out of ten since it can be pretty expensive."
"The pricing is OK, it is not too expensive."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
9%
Financial Services Firm
9%
Government
7%
Manufacturing Company
11%
Financial Services Firm
10%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Microsoft, Fortinet and others in Advanced Threat Protection (ATP). Updated: August 2025.
865,295 professionals have used our research since 2012.