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Pendo vs Snowflake Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pendo
Ranking in Web Analytics
10th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Snowflake Analytics
Ranking in Web Analytics
2nd
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
44
Ranking in other categories
Cloud Data Warehouse (11th)
 

Mindshare comparison

As of September 2026, in the Web Analytics category, the mindshare of Pendo is 2.7%, down from 4.4% compared to the previous year. The mindshare of Snowflake Analytics is 3.4%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Snowflake Analytics3.4%
Pendo2.7%
Other93.9%
Web Analytics
 

Featured Reviews

reviewer1291614 - PeerSpot reviewer
Customer Success Marketing Manager at a tech vendor with 501-1,000 employees
Targeted in-app messaging has increased event registrations and deepened insight into customer behavior
The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, though it does require some work. You can target anybody who hasn't logged in in the past 30 days or anybody who has logged in in the past 30 days, enabling very targeted communications.We saw direct impact on revenue through event registrations. When we did a webinar and invited customers, we could see that approximately 50% of our registrations came from Pendo as opposed to email.It impacted the organization positively because we have much more data as to how people interact with our product when they're in the product itself and what they click on. On a level of one to ten, I would say the impact was a nine.
Garima Goel - PeerSpot reviewer
Associate Principal Engineer at Nagarro
Have created secure cloud-based data lakes and improved real-time data processing using integrated AI features
There are many capabilities which Snowflake Analytics offers that I find valuable, such as the storage and compute engine that allows working with any cloud system such as AWS or Azure, alongside its efficiencies in storage computation and cost-effectiveness, which saves money compared to on-premise systems. We also have features such as pre-cached results, Time Travel, and fail-safe, which are very useful for restoring data if deleted accidentally, and the streams and data pipes that facilitate real-time ingestion are great features as well. Snowflake Analytics offers multiple new connectors, allowing me to connect it with Kafka, and with Snowpark, I can work with any programming language such as Python, Java, or Scala for data processing and analysis. The data sharing feature offered by Snowflake Analytics is good because it allows sharing specific sets of data to end customers or users from different Snowflake Analytics accounts without exposing the entire dataset for data security reasons. Snowflake Analytics' support for machine learning models and real-time insights has enhanced significantly. Originally, it wasn't strong in AI/ML, but now it has multiple models and forecasting capabilities, providing good competition to tools such as Databricks and Spark. In BI, I have worked majorly with Microsoft Power BI, and the integration with Snowflake Analytics is very easy. The way we integrate Snowflake Analytics with other on-premise systems just requires the warehouse details, username, passwords, and the account name, along with multiple options such as client ID and credentials for logging in and creating a session. The end-to-end encryption provided by Snowflake Analytics is very important because, in my previous firm, working in finance and investment management, data encryption is necessary due to the sensitive nature of customer data and the involvement of people's money. It's crucial to have encryption in transit and at rest, along with data masking features which Snowflake Analytics offers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best feature Pendo offers is the ability to relatively quickly get a message out to a highly segmented audience, enabling very targeted communications and driving direct impact on revenue through event registrations."
"The latest interface of Snowsight UI has added good capabilities and the interface is excellent."
"The advanced features like time travel, zero copy cloning and scalability have been most useful. Snowflake requires zero maintenance for Data Warehousing on the cloud system."
"Features like the fact that the solution is very fast and available on the cloud are some of the valuable attributes of the solution."
"It's cloud-based technology, so users can spin it up a lot faster"
"The solution auto-scales and it provides concurrency."
"It's a scalable solution because you can analyze a huge amount of data in the solution."
"Snowflake Analytics is pretty easy to use with the connectors for integration with the tools and systems in my company."
"The most valuable features of Snowflake for our data analytics are its time travel capability, allowing easy data recovery, and its automatic optimization of partitioning and clustering."
 

Cons

"Customer support was very good at the beginning, but they changed their structure and customer support declined after that."
"I cannot comment on the product's stability because we are still struggling with its performance."
"The technical support is not very good."
"End-to-end execution of jobs isn't possible with Snowflake, which means we have to do some customization."
"Machine learning should be improved."
"The UI could be more user-friendly."
"A room for improvement in Snowflake Analytics is Spark, particularly its connector for Spark. An additional feature I'd like to see in the next release of the solution is built-in analytics."
"If you have a lot of computations, Snowflake becomes costlier."
"The solution’s interface is good but it could be improved."
 

Pricing and Cost Advice

Information not available
"It is not overly expensive. I would rate the pricing a six out of ten, with ten being expensive."
"The tool is quite expensive."
"It's not costly if you configure it properly to ensure optimal performance. People don't configure it properly, which is why costs go up."
"I rate the product's licensing cost a five or six on a scale of one to ten, where one is low price, and ten is high price."
"I have been using free trial version."
"On a scale of one to ten, where one is a low price, and ten is a high price, I rate the pricing a seven. The solution's pricing is high."
"The solution's pricing is affordable."
"I rate the product price a seven on a scale of one to ten, where one is low price, and ten is high price."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
12%
Performing Arts
12%
Comms Service Provider
8%
Construction Company
17%
Outsourcing Company
14%
Financial Services Firm
8%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise13
Large Enterprise23
 

Questions from the Community

What is your experience regarding pricing and costs for Pendo?
We did not purchase through AWS Marketplace. The implementation experience was expensive, but we completed it. I do not recall there being a setup cost and the licensing was relatively easy.
What needs improvement with Pendo?
Pendo could be improved by making it easier to launch a campaign, as it took a fair amount of time and energy to do so.
What is your primary use case for Pendo?
Pendo was primarily used for in-app messaging to communicate with customers while they were in the application itself, and we relied heavily on segmentation.A great example was when we had customer...
What is your experience regarding pricing and costs for Snowflake Analytics?
The pricing for Snowflake Analytics is reasonable, but as I am not part of the management team, I am not certain about our organization's exact costs. Overall, the return on investment for this too...
What needs improvement with Snowflake Analytics?
One improvement Snowflake Analytics could benefit from is in cost, particularly during peak hours. Sometimes, due to its automatic scalability, we think it has scaled up, but it does not always hap...
What is your primary use case for Snowflake Analytics?
I am using Snowflake Analytics because we are already using Snowflake for data engineering and data warehousing tasks, and we are using it for analytics as well as business intelligence reporting. ...
 

Comparisons

 

Overview

 

Sample Customers

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