Purple WiFi vs Ubiquiti UniFi comparison

Purple WiFi and Ubiquiti are both solutions in the Wi-Fi Hotspot Software category. Purple WiFi is ranked #2, while Ubiquiti is ranked #1 with an average rating of 7.0. Purple WiFi holds a 32.1% mindshare in WFHS, compared to Ubiquiti’s 29.1% mindshare. Additionally, 100% of Purple WiFi users are willing to recommend the solution, compared to 90% of Ubiquiti users who would recommend it.

Purple WiFi

Read 1 Purple WiFi review

399 Views
399 Comparison Views

100% willing to recommend

Ubiquiti UniFi

Read 12 Ubiquiti UniFi reviews

1,213 Views
243 Comparison Views

90% willing to recommend

Purple WiFi

Ubiquiti UniFi

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Purple WiFi

Ranking in Wi-Fi Hotspot Software

2nd

Average Rating

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Ubiquiti UniFi

Ranking in Wi-Fi Hotspot Software

1st

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Wi-Fi Hotspot Software category, the mindshare of Purple WiFi is 32.1%, down from 41.1% compared to the previous year. The mindshare of Ubiquiti UniFi is 29.1%, down from 30.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Wi-Fi Hotspot Software Market Share Distribution
Product	Market Share (%)
Ubiquiti UniFi	29.1%
Purple WiFi	32.1%
Other	38.8%

Wi-Fi Hotspot Software

Featured Reviews

it_user1190298

Project Management Analyst with 201-500 employees

Good dashboard and an easy initial setup but requires more integration capabilities

We've had some issues with the solution in terms of its push messaging offering. It's supposed to send informational marketing materials to a targeted customer base. However, it's quite flawed. It needs to be improved. The solution offers limited integrations. The solution needs to allow for an open-source API so that the solution can speed up the process of the main computation. As a product, it needs additional features and automation added to it to make it more interesting for users.

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Nadeem Nasir

IT Manager at Handi Quilter, Inc.

Has provided reliable long-term video storage without ongoing fees

You pay more upfront for Ubiquiti UniFi, but you don't receive substantial support, which is problematic. They previously provided setup support but discontinued this service, though you save money overall by not paying monthly fees. I would rate Ubiquiti UniFi's support zero because they've always had inadequate support. Trying to get someone on the phone is nearly impossible, and although they now have a support plan, emergency help is frustratingly difficult to find when the company doesn't provide it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The dashboard is very good. It's easy for us to find what we need. It's very specialized."

"I like the centralized management console, where we can add all of the devices to the Unifi controller and then management them from a single point."

"The level of reporting offered by the controller, when used with other Ubiquiti equipment, has been invaluable."

"The cloud management has revolutionized the way we provide services to clients, onsite trips have almost ceased and once complicated changes are made in minutes."

"The most valuable features are its easy access, the controller, and constant updates."

"Functionality of the cloud key in terms of monitoring and managing the environment."

"Overall, the suite of tools is quite useful."

"Firmware can be pushed or manually updated."

"The most valuable feature of this solution is how it is centralized."

Cons

"The solution offers limited integrations."

"Documentation could be improved, especially regarding known issues or new features. It relies heavily on the user community to provide support and info. There is a vast user group with support groups on both the dedicated forums as well as most social media platforms."

"They provide support via Chat ONLY, and moreover, they are not very knowledgeable."

"Better pre-purchase docs, as I have to contact support via chat for some things that should already be in documents."

"I don't like the concept of the QoS, Quality of Service configuration because it doesn't give very granular configuration access to prioritize network traffic."

"Setting up IP generation for something like guest access is pretty confusing and should be improved."

"A more powerful heatmapping application in the controller would assist in more reliable WiFi modeling."

"Software interfaces could be improved and there is a lack of documentation."

"Integrate NanoBeams into the Controller Software."

More Ubiquiti UniFi cons

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Comms Service Provider

11%

Healthcare Company

11%

Transportation Company

Comms Service Provider

14%

Computer Software Company

10%

Educational Organization

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

Ask a question

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What needs improvement with Ubiquiti UniFi?

The major issue I see is connected with troubleshooting, which is my main concern. Troubleshooting capabilities are limited, and some advanced features are missing. For example, enterprise Wi-Fi so...

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What is your primary use case for Ubiquiti UniFi?

My major use case for Ubiquiti UniFi is enterprise Wi-Fi.

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What advice do you have for others considering Ubiquiti UniFi?

I currently work with Fortinet products like FortiGate and FortiSwitch, though I do not have experience with FortiAP in the past two years. I am planning to buy the FortiSwitch Data Center in a few...

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Comparisons

Guest Internet Solutions vs Purple WiFi

Compared 49% of the time

More Purple WiFi Competitors

Aruba Wireless vs Ubiquiti UniFi

Compared 73% of the time

Guest Internet Solutions vs Ubiquiti UniFi

Compared 9% of the time

More Ubiquiti UniFi Competitors

Product Reports

No data available

Buyer's Guide

Ubiquiti UniFi

January 2026

Download Ubiquiti UniFi product report

Also Known As

No data available

UniFi

Overview

Purple WiFi Hotspot Software, cloud software, gives you complete control and flexibility to manage your bandwidth and edit the block of paid time you want to offer, the price you charge or manage the speed and usage. Purple Wifi cloud software provides an overlay over existing hardware and can be up and running within an hour. Purple has partnered with OpenDNS to provide a convenient content filtering system which blocks inappropriate material and it can help you access your data, real-time.

Purple WiFi

Ubiquiti Networks UniFi AP, Featuring a clean industrial design, can be integrated seamlessly into any wall or ceiling surface (mounting kits included). The LED indicator simplifies deployment and configuration. With its software-based capabilities, the UniFi virtual control plane allows for unlimited scalability under one centralized controller. The UniFi Controller software is bundled with the UniFi AP hardware at no extra charge - no separate software, licensing or support fee.

Ubiquiti

Sample Customers

USS Midway, Llechwedd Slate Caverns, United Wireless Arena and Conference Center, The Wellington Centre, Wood Green, Colliers, schuh, Fermain Valley Hotel

NASCAR Grand-AM, Maritime Parc, Outdoor Music Festival, One Republic Tour, British Armed Forces, Arcadia School District, Bartlett School District, Universidad del Azuay, Estelar Hotels, Intercontinental Bali, Moscow - Enforta, Miami - Sling Broadband, Manhattan - MST, Ecuador - Aire.EC

See our list of best Wi-Fi Hotspot Software vendors.

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