Purple WiFi vs Ubiquiti UniFi comparison

Purple WiFi and Ubiquiti are both solutions in the Wi-Fi Hotspot Software category. Purple WiFi is ranked #2, while Ubiquiti is ranked #1 with an average rating of 7.0. Purple WiFi holds a 33.3% mindshare in WFHS, compared to Ubiquiti’s 27.9% mindshare. Additionally, 100% of Purple WiFi users are willing to recommend the solution, compared to 90% of Ubiquiti users who would recommend it.

Purple WiFi

Read 1 Purple WiFi review

412 Views
412 Comparison Views

100% willing to recommend

Ubiquiti UniFi

Read 12 Ubiquiti UniFi reviews

1,303 Views
287 Comparison Views

90% willing to recommend

Purple WiFi

Ubiquiti UniFi

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Purple WiFi

Ranking in Wi-Fi Hotspot Software

2nd

Average Rating

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Ubiquiti UniFi

Ranking in Wi-Fi Hotspot Software

1st

Average Rating

8.2

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Wi-Fi Hotspot Software category, the mindshare of Purple WiFi is 33.3%, down from 40.5% compared to the previous year. The mindshare of Ubiquiti UniFi is 27.9%, down from 31.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Wi-Fi Hotspot Software Mindshare Distribution
Product	Mindshare (%)
Ubiquiti UniFi	27.9%
Purple WiFi	33.3%
Other	38.800000000000004%

Wi-Fi Hotspot Software

Featured Reviews

it_user1190298

Project Management Analyst with 201-500 employees

Good dashboard and an easy initial setup but requires more integration capabilities

We've had some issues with the solution in terms of its push messaging offering. It's supposed to send informational marketing materials to a targeted customer base. However, it's quite flawed. It needs to be improved. The solution offers limited integrations. The solution needs to allow for an open-source API so that the solution can speed up the process of the main computation. As a product, it needs additional features and automation added to it to make it more interesting for users.

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Nadeem Nasir

IT Manager at Handi Quilter, Inc.

Has provided reliable long-term video storage without ongoing fees

You pay more upfront for Ubiquiti UniFi, but you don't receive substantial support, which is problematic. They previously provided setup support but discontinued this service, though you save money overall by not paying monthly fees. I would rate Ubiquiti UniFi's support zero because they've always had inadequate support. Trying to get someone on the phone is nearly impossible, and although they now have a support plan, emergency help is frustratingly difficult to find when the company doesn't provide it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The dashboard is very good. It's easy for us to find what we need. It's very specialized."

"The dashboard is very good, it's easy for us to find what we need, and it's very specialized."

"The UniFi controller is user-friendly and it is very easy to manage."

"The most beneficial aspects of Ubiquiti UniFi are pricing, because it is significantly cheaper compared to major enterprise vendors such as Cisco, Aruba, or Fortinet."

"The cloud management has revolutionized the way we provide services to clients, onsite trips have almost ceased and once complicated changes are made in minutes."

"I like the centralized management console, where we can add all of the devices to the Unifi controller and then management them from a single point."

"Functionality of the cloud key in terms of monitoring and managing the environment."

"Firmware can be pushed or manually updated."

"The most valuable features are its easy access, the controller, and constant updates."

"The level of reporting offered by the controller, when used with other Ubiquiti equipment, has been invaluable."

More Ubiquiti UniFi pros

Cons

"The solution offers limited integrations."

"We've had some issues with the solution in terms of its push messaging offering. It's supposed to send informational marketing materials to a targeted customer base, however, it's quite flawed."

"Email support is slow. Community support is good, but it can be spotty."

"I don't like the concept of the QoS, Quality of Service configuration because it doesn't give very granular configuration access to prioritize network traffic."

"Setting up IP generation for something like guest access is pretty confusing and should be improved."

"After a couple of years, the Access point reached EOL and no support was available for Controller updates."

"In terms of improvements, I would say that the software interfaces could be better, they can be somewhat lacking at times."

"I don't like the concept of the QoS, Quality of Service configuration because it doesn't give very granular configuration access to prioritize network traffic."

"You pay more upfront for Ubiquiti UniFi, but you don't receive substantial support, which is problematic."

"If I could manage the W-LAN or other items without a UniFi switch, that would be very helpful."

More Ubiquiti UniFi cons

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884,976 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Comms Service Provider

15%

Computer Software Company

11%

Transportation Company

Retailer

Comms Service Provider

14%

Computer Software Company

11%

Educational Organization

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

Ask a question

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What needs improvement with Ubiquiti UniFi?

The major issue I see is connected with troubleshooting, which is my main concern. Troubleshooting capabilities are limited, and some advanced features are missing. For example, enterprise Wi-Fi so...

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What is your primary use case for Ubiquiti UniFi?

My major use case for Ubiquiti UniFi is enterprise Wi-Fi.

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What advice do you have for others considering Ubiquiti UniFi?

I currently work with Fortinet products like FortiGate and FortiSwitch, though I do not have experience with FortiAP in the past two years. I am planning to buy the FortiSwitch Data Center in a few...

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Comparisons

Guest Internet Solutions vs Purple WiFi

Compared 51% of the time

More Purple WiFi Competitors

Aruba Wireless vs Ubiquiti UniFi

Compared 68% of the time

Guest Internet Solutions vs Ubiquiti UniFi

Compared 10% of the time

More Ubiquiti UniFi Competitors

Product Reports

No data available

Buyer's Guide

Ubiquiti UniFi

February 2026

Download Ubiquiti UniFi product report

Also Known As

No data available

UniFi

Overview

Purple WiFi Hotspot Software, cloud software, gives you complete control and flexibility to manage your bandwidth and edit the block of paid time you want to offer, the price you charge or manage the speed and usage. Purple Wifi cloud software provides an overlay over existing hardware and can be up and running within an hour. Purple has partnered with OpenDNS to provide a convenient content filtering system which blocks inappropriate material and it can help you access your data, real-time.

Purple WiFi

Ubiquiti Networks UniFi AP, Featuring a clean industrial design, can be integrated seamlessly into any wall or ceiling surface (mounting kits included). The LED indicator simplifies deployment and configuration. With its software-based capabilities, the UniFi virtual control plane allows for unlimited scalability under one centralized controller. The UniFi Controller software is bundled with the UniFi AP hardware at no extra charge - no separate software, licensing or support fee.

Ubiquiti

Sample Customers

USS Midway, Llechwedd Slate Caverns, United Wireless Arena and Conference Center, The Wellington Centre, Wood Green, Colliers, schuh, Fermain Valley Hotel

NASCAR Grand-AM, Maritime Parc, Outdoor Music Festival, One Republic Tour, British Armed Forces, Arcadia School District, Bartlett School District, Universidad del Azuay, Estelar Hotels, Intercontinental Bali, Moscow - Enforta, Miami - Sling Broadband, Manhattan - MST, Ecuador - Aire.EC

See our list of best Wi-Fi Hotspot Software vendors.

We monitor all Wi-Fi Hotspot Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.