Tableau vs Zoho Analytics comparison

Salesforce and Zoho are both solutions in the Reporting category. Salesforce is ranked #2 with an average rating of 8.5, while Zoho is ranked #9 with an average rating of 7.8. Salesforce holds a 22.6% mindshare in RT, compared to Zoho’s 0.6% mindshare. Additionally, 89% of Salesforce users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

Tableau

Read 296 Tableau reviews

12,019 Views
10,093 Comparison Views

89% willing to recommend

Zoho Analytics

Read 24 Zoho Analytics reviews

610 Views
257 Comparison Views

96% willing to recommend

Tableau

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Tableau and Zoho Analytics are competing in the business intelligence and data analytics category. Tableau seems to have an edge in data visualization capabilities while Zoho Analytics excels in affordability and integration with Zoho tools.

Features: Tableau is known for its advanced data visualization functionalities, including superior geospatial analysis, automatic data updates, and drag-and-drop analytics. It supports a wide variety of data sources, allowing seamless integration and data blending. Zoho Analytics focuses on user-friendliness, robust integration capabilities with other Zoho tools, and easy setup processes that cater to users with limited technical expertise.

Room for Improvement: Tableau users report the need for better performance with large datasets, more intuitive predictive analytics, and enhanced ETL functionalities. Zoho Analytics faces criticism for its limited depth in data visualization and analytics, which may not meet complex analysis requirements.

Ease of Deployment and Customer Service: Tableau offers flexible deployment options, including on-premises, public, and hybrid cloud solutions, backed by generally responsive customer service, though some users mention inconsistent support. Zoho Analytics also provides deployment flexibility with a focus on seamless cloud integration and supportive customer service, although opinions on responsiveness vary.

Pricing and ROI: Tableau's pricing is relatively high, with core-based and user-based licensing models potentially costly for larger organizations. It offers enhanced insights and productivity gains, justifying the investment mainly for larger enterprises. Zoho Analytics provides more budget-friendly pricing, appealing to cost-conscious users, albeit with a trade-off in advanced features compared to Tableau.

To learn more, read our detailed Tableau vs. Zoho Analytics Report (Updated: March 2025).

Buyer's Guide

Tableau vs. Zoho Analytics

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Tableau

Ranking in BI (Business Intelligence) Tools

2nd

Ranking in Reporting

2nd

Ranking in Data Visualization

1st

Ranking in Embedded BI

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

296

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

12th

Ranking in Reporting

9th

Ranking in Data Visualization

10th

Ranking in Embedded BI

6th

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Reporting category, the mindshare of Tableau is 22.6%, down from 23.0% compared to the previous year. The mindshare of Zoho Analytics is 0.6%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

ROMIL SHAH

Deputy General Manger - Information Technology at Nayara Energy

Provides fast data access with in-memory extracts, makes it easy to create visualizations, and saves time

When it comes to visualizations, Tableau has a limitation as compared to Power BI. It has a limited set of visualizations. Power BI has the entire marketplace, so you can connect and import many visualizations and use them, whereas Tableau has only 10 or 15 visualizations. There should be more visualizations, and there should also be data integration with more cloud providers. Tableau has recently launched a paid version for the documentation. So, documentation has become a little bit challenging when it comes to Tableau development because we do not have any tool to export the data out of it. It is a license-based feature that you need to purchase to prepare documentation. So, on the documentation front, for preparing clear documentation for any dashboard, it would help if we get an embedded option, rather than buying a license for each user for the documentation. To document anything, if I have to connect to each workbook and see what has been written as a formula and then document in the Word document, it is pretty time-consuming. We have the Microsoft stack, and we are currently evaluating Power BI because Tableau has a limitation of 50 columns for a drill-down report. If we want more than 50 columns, we have found a hack, but there is no ready-made option for doing it. So, we have to use another tool in case we need a drilled report with more than 50 columns. There are many instances where users need 80 or 90 columns for their analysis, and switching between two technologies becomes a challenge. It is not a cost-effective approach for us. Their support should be improved. We are not happy with their support. Whenever we raised queries, we were pointed to a few blogs, and we didn't get a proper solution from them. Their licensing should also be improved. They want us to purchase a Tableau Creator license for business users, whereas Power BI Desktop is free for business users. They should come up with a basic license with one or two connectors that our business users can use for preparing their visualizations. Tableau also charges us per user for users who want the data only through email.

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Yogesh Kumar Mali

Managing Director at ALPHA LABS TECH PVT LTD

An easy-to-set up solution that helps in the scheduling of reports and dashboards

A lot of integrations are available with Zoho Analytics. There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics. The data can be in millions. There are some limitations on the reports that depend on the various combinations of data you get. So there is always an error that gets thrown out if you are building complex reports.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When compared to Power BI, Tableau has more readily available resources."

"The most valuable feature is the geographic data analysis."

"There is a lot of APIs available, which means that Tableau can be customized to a large extent."

"The use of a storyboard helps the flow of the data visualisation."

"All features are valuable. It is very user-friendly, and it is mostly drag-and-drop. If we have the dataset available, then we can develop any dashboard very quickly."

"The best part about Tableau is the visualization."

"Gradual scalability from simple to complex situations"

"Tableau is easy to use. That's the first and most important thing. I not only provide consulting but I also train people to use it, so with its ease-of-use it's not as difficult for me to train executives and management staff, because they don't have the IT background, unlike when I'm using Python."

More Tableau pros

"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."

"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."

"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"It's a very strong analytics tool."

"The tool's most valuable feature is its dashboard."

"The solution’s dashboard is very good."

"Ask Zia is a great feature that I use to quickly decide what improvements I need to make in order to present the data that I want to show."

More Zoho Analytics pros

Cons

"It will be good if the server, could be more stable, and I would like to have the technical service to be more reliable."

"I would like to be able to set the parameters in a more specific manner."

"The charting is overly complex in comparison with Power BI's"

"I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow. It can have the single metadata concept like other tools for the reusability of the objects in multiple reports."

"The product's features for cloud integration need improvement."

"Formatting controls could use some improvement."

"Requires a lot of user training."

"The Hyper Extract functionality is not as strong as that provided by Microsoft SQL."

More Tableau cons

"The platform's pricing needs improvement."

"This solution does not support manufacturing facilities."

"The navigation on the interface is not intuitive."

"The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"It would be great to have more user input fields which can be used on dashboards."

"There should be more types of graphics available for use in the reports."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

More Zoho Analytics cons

Pricing and Cost Advice

"Tableau has reasonable pricing."

"Licensing fees are paid on a yearly basis."

"I'm using Tableau Public, which is free."

"The value for money is definitely there."

"Tableau's licensing is pretty straightforward and simple."

"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."

"There is a license required, we pay an annual license which is priced fair."

"The pricing for Tableau is the same as the other products in the market."

More Tableau pricing and cost advice

"For one license the pricing is about $35 a user."

"The tool's pricing is similar to other Zoho applications and is affordable."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"This solution is reasonable as far as pricing is concerned."

"The product's licensing is reasonable."

More Zoho Analytics pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

Read full review

Top Industries

By visitors reading reviews

Educational Organization

44%

Financial Services Firm

10%

Computer Software Company

Manufacturing Company

Educational Organization

78%

Computer Software Company

Financial Services Firm

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

See all answers

What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

Microsoft Power BI vs Tableau

Compared 19% of the time

Domo vs Tableau

Compared 13% of the time

Amazon QuickSight vs Tableau

Compared 7% of the time

Databricks vs Tableau

Compared 6% of the time

SAP Analytics Cloud vs Tableau

Compared 5% of the time

More Tableau Competitors

Microsoft Power BI vs Zoho Analytics

Compared 30% of the time

Apache Superset vs Zoho Analytics

Compared 19% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Looker vs Zoho Analytics

Compared 12% of the time

Profitbase InFront vs Zoho Analytics

Compared 10% of the time

More Zoho Analytics Competitors

Product Reports

Buyer's Guide

Tableau

March 2025

Download Tableau product report

Buyer's Guide

Zoho Analytics

March 2025

Download Zoho Analytics product report

Also Known As

Tableau Desktop, Tableau Server, Tableau Online

Zoho Reports

Overview

Tableau is a tool for data visualization and business intelligence that allows businesses to report insights through easy-to-use, customizable visualizations and dashboards. Tableau makes it exceedingly simple for its customers to organize, manage, visualize, and comprehend data. It enables users to dig deep into the data so that they can see patterns and gain meaningful insights.

Make data-driven decisions with confidence thanks to Tableau’s assistance in providing faster answers to queries, solving harder problems more easily, and offering new insights more frequently. Tableau integrates directly to hundreds of data sources, both in the cloud and on premises, making it simpler to begin research. People of various skill levels can quickly find actionable information using Tableau’s natural language queries, interactive dashboards, and drag-and-drop capabilities. By quickly creating strong calculations, adding trend lines to examine statistical summaries, or clustering data to identify relationships, users can ask more in-depth inquiries.

Tableau has many valuable key features:

Tableau dashboards provide a complete view of your data through visualizations, visual objects, text, and more.
Tableau provides convenient, real-time options to collaborate with other users and instantly share data in the form of visualizations, sheets, and dashboards.
Tableau ensures connectivity to both live data sources and data extraction from external data sources as in-memory data. This gives users the flexibility to use data from more than one source without any restrictions.
Tableau gives many data source option, ranging from spreadsheets, big data, on-premise files, relational databases, non-relational databases, data warehouses, and big data, to on-cloud data.
Tableau has a lot of pre-installed information on maps, such as cities, postal codes, and administrative boundaries.
Tableau has a foolproof security system based on authentication and permission systems for data connections and user access. Tableau also gives you the freedom to integrate with other security protocols.

Tableau stands out among its competitors for a number of reasons. Some of these include its fast data access, easy creation of visualizations, and its stability. PeerSpot users take note of the advantages of these features in their reviews:

Romil S., Deputy General Manager of IT at Nayara Energy, notes, "Its visualizations are good, and its features make the development process a little less time-consuming. It has an in-memory extract feature that allows us to extract data and keep it on the server, and then our users can use it quickly.

Ariful M., Consulting Practice Partner of Data, Analytics & AI at FH, writes, “Tableau is very flexible and easy to learn. It has drag-and-drop function analytics, and its design is very good.”

Salesforce

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Tableau vs. Zoho Analytics

March 2025

Free Report: Tableau vs. Zoho Analytics

Find out what your peers are saying about Tableau vs. Zoho Analytics and other solutions. Updated: March 2025.

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