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Visokio Omniscope vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Visokio Omniscope
Ranking in BI (Business Intelligence) Tools
40th
Ranking in Data Visualization
32nd
Average Rating
9.0
Reviews Sentiment
8.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
8th
Ranking in Data Visualization
8th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
35
Ranking in other categories
Reporting (5th), Embedded BI (3rd)
 

Mindshare comparison

As of June 2026, in the BI (Business Intelligence) Tools category, the mindshare of Visokio Omniscope is 0.6%, up from 0.1% compared to the previous year. The mindshare of Zoho Analytics is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.3%
Visokio Omniscope0.6%
Other98.1%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user376869 - PeerSpot reviewer
Data Analysis and Visualisation Consultant at a consultancy with 51-200 employees
There are several valuable features, but the two we use the most are ETL DataManager to create data process flows and API Connectors to Ad servers.
It's still a niche product and the mobile/web development seems to still be in progress of improving. The room for improvement aspect is in comparison to other software that has a cloud interface which lets their users create/edit visualisations via a browser, doing away with the need to actually install anything. You just login with an email/password similar to how Google docs or MS Office On-line works. A lot of software is starting to move along this path and have started to offer stripped down on-line versions of the desktop software with fewer features. However, I know that the upcoming 3.0 (no set release date but optimistically it is targeted for this year) will start to allow users to "stream". How this works and the extent of it is still under wraps by the look of things. Also, in terms of mobile/web development this is to do with how the reports are sent to end users. Currently the standard way is to send a specialised file format called a .iok file via email, which the end user will open within their own viewer version of Omniscope. They are moving away from this by allowing the developer/analyst to host them on-line and view them in a browser see these examples http://staging.omniscope.me/ Omniscope has partially (still bugs in 2.9) incorporated the ability to have a browser within itself for the sole purpose of being able to create HTML or Javascript library visualisations like d3.js within it (basically you embed standalone HTML pages). So any of these examples will potentially be available to incorporate https://github.com/mbostock/d3/wiki/Gallery.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's provided our organization with time savings by taking the repetitive manual copy, pasting and cost calculations into more automated tasks which will execute by itself."
"Its a fast tool to assist companies who do not want to spend on software developments."
"As a product analyst, one of the best features in Zoho Analytics is its ability to allow stakeholders to access raw data for any kind of metric I've created, significantly reducing my dependency to share data sets repeatedly, saving a lot of time."
"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."
"The AI called Zia in Zoho Analytics is extremely useful—whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"Unlike other data programs, Zoho was fairly intuitive and allowed us to get started on our work with minimal training."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The initial setup is straightforward."
 

Cons

"It's still a niche product and the mobile/web development seems to still be in progress of improving."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"It would be great to have more user input fields which can be used on dashboards."
"This solution does not support manufacturing facilities."
"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"I would appreciate enhanced features in Zoho Analytics that offer greater customization options."
"The support for Zoho Analytics is pathetic."
 

Pricing and Cost Advice

Information not available
"For one license the pricing is about $35 a user."
"The product is expensive."
"The product's licensing is reasonable."
"This solution is reasonable as far as pricing is concerned."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"I rate the tool's pricing seven out of ten. The licensing costs are yearly."
"The pricing is okay. It is fair compared to the market."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
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Top Industries

By visitors reading reviews
No data available
Construction Company
12%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Omniscope
Zoho Reports
 

Overview

 

Sample Customers

General Electric, Cairn Capital, Group M, Credit Suisse, Colgate, Belden, Xerox, Weightmans, DHL, Lloyds & Clarksons, Faroe Petroleum, Capita, Philips, Aviva, Investec
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: May 2026.
896,510 professionals have used our research since 2012.