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Visokio Omniscope vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Visokio Omniscope
Ranking in BI (Business Intelligence) Tools
41st
Ranking in Data Visualization
32nd
Average Rating
9.0
Reviews Sentiment
8.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
10th
Ranking in Data Visualization
9th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (6th), Embedded BI (3rd)
 

Mindshare comparison

As of July 2026, in the BI (Business Intelligence) Tools category, the mindshare of Visokio Omniscope is 0.6%, up from 0.1% compared to the previous year. The mindshare of Zoho Analytics is 1.4%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.4%
Visokio Omniscope0.6%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user376869 - PeerSpot reviewer
Data Analysis and Visualisation Consultant at a consultancy with 51-200 employees
There are several valuable features, but the two we use the most are ETL DataManager to create data process flows and API Connectors to Ad servers.
It's still a niche product and the mobile/web development seems to still be in progress of improving. The room for improvement aspect is in comparison to other software that has a cloud interface which lets their users create/edit visualisations via a browser, doing away with the need to actually install anything. You just login with an email/password similar to how Google docs or MS Office On-line works. A lot of software is starting to move along this path and have started to offer stripped down on-line versions of the desktop software with fewer features. However, I know that the upcoming 3.0 (no set release date but optimistically it is targeted for this year) will start to allow users to "stream". How this works and the extent of it is still under wraps by the look of things. Also, in terms of mobile/web development this is to do with how the reports are sent to end users. Currently the standard way is to send a specialised file format called a .iok file via email, which the end user will open within their own viewer version of Omniscope. They are moving away from this by allowing the developer/analyst to host them on-line and view them in a browser see these examples http://staging.omniscope.me/ Omniscope has partially (still bugs in 2.9) incorporated the ability to have a browser within itself for the sole purpose of being able to create HTML or Javascript library visualisations like d3.js within it (basically you embed standalone HTML pages). So any of these examples will potentially be available to incorporate https://github.com/mbostock/d3/wiki/Gallery.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's provided our organization with time savings by taking the repetitive manual copy, pasting and cost calculations into more automated tasks which will execute by itself."
"We find Zoho Analytics easy to use, making it very beneficial for our operations."
"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
"The solution’s dashboard is very good."
"The best feature is that in the same tool, we can use SQL and business intelligence capabilities."
"Personally, I am completely satisfied with Zoho Analytics and it is definitely a product I recommend."
"The data visualization features of Zoho Analytics have helped me improve decision making for my customers, and I could assess the impact of Zoho Analytics' AI-driven insights on the strategic initiatives of my customers."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"We use the solution for financial and sales analytics. It brings data from our IT incident management tool. Hence, we have three business use cases for IT support, sales and financials."
 

Cons

"It's still a niche product and the mobile/web development seems to still be in progress of improving."
"The data visualization features of Zoho Analytics can be improved in terms of decision-making processes. There are many shortcomings in the query language, as it is outdated, and many keywords cannot be used."
"The support team doesn't have full awareness of the system capabilities."
"I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
"Query builder guidance/steps for beginners who need to write actual queries"
"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."
"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."
"I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us."
 

Pricing and Cost Advice

Information not available
"This solution is reasonable as far as pricing is concerned."
"The tool's pricing is similar to other Zoho applications and is affordable."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"The product is expensive."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
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Top Industries

By visitors reading reviews
No data available
Construction Company
16%
Financial Services Firm
10%
Computer Software Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Omniscope
Zoho Reports
 

Overview

 

Sample Customers

General Electric, Cairn Capital, Group M, Credit Suisse, Colgate, Belden, Xerox, Weightmans, DHL, Lloyds & Clarksons, Faroe Petroleum, Capita, Philips, Aviva, Investec
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: June 2026.
904,680 professionals have used our research since 2012.