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Visokio Omniscope vs Zoho Analytics comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Visokio Omniscope
Ranking in BI (Business Intelligence) Tools
41st
Ranking in Data Visualization
31st
Average Rating
9.0
Reviews Sentiment
8.8
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
9th
Ranking in Data Visualization
10th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
Reporting (5th), Embedded BI (3rd)
 

Mindshare comparison

As of October 2026, in the BI (Business Intelligence) Tools category, the mindshare of Visokio Omniscope is 0.6%, up from 0.4% compared to the previous year. The mindshare of Zoho Analytics is 1.4%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Zoho Analytics1.4%
Visokio Omniscope0.6%
Other98.0%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user376869 - PeerSpot reviewer
Data Analysis and Visualisation Consultant at a consultancy with 51-200 employees
There are several valuable features, but the two we use the most are ETL DataManager to create data process flows and API Connectors to Ad servers.
It's still a niche product and the mobile/web development seems to still be in progress of improving. The room for improvement aspect is in comparison to other software that has a cloud interface which lets their users create/edit visualisations via a browser, doing away with the need to actually install anything. You just login with an email/password similar to how Google docs or MS Office On-line works. A lot of software is starting to move along this path and have started to offer stripped down on-line versions of the desktop software with fewer features. However, I know that the upcoming 3.0 (no set release date but optimistically it is targeted for this year) will start to allow users to "stream". How this works and the extent of it is still under wraps by the look of things. Also, in terms of mobile/web development this is to do with how the reports are sent to end users. Currently the standard way is to send a specialised file format called a .iok file via email, which the end user will open within their own viewer version of Omniscope. They are moving away from this by allowing the developer/analyst to host them on-line and view them in a browser see these examples http://staging.omniscope.me/ Omniscope has partially (still bugs in 2.9) incorporated the ability to have a browser within itself for the sole purpose of being able to create HTML or Javascript library visualisations like d3.js within it (basically you embed standalone HTML pages). So any of these examples will potentially be available to incorporate https://github.com/mbostock/d3/wiki/Gallery.
Sai Nandan Sambu - PeerSpot reviewer
Associate Data Analyst at Monocept
Has improved HR insights through seamless data integration and real-time reporting
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho Analytics is related to pivot tables. When using two text fields, such as client and project, with numerical data, sorting becomes impossible. However, with one text field and multiple numerical data fields, sorting works properly. I have escalated several cases for Zoho Analytics. In one instance, we needed a specific chart type that wasn't available in Zoho Analytics, unlike Power BI where new charts can be added. After multiple escalations, they provided a feature to add charts using JavaScript. Additionally, we have escalated the pivot table sorting issue multiple times, but it remains unresolved.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's provided our organization with time savings by taking the repetitive manual copy, pasting and cost calculations into more automated tasks which will execute by itself."
"The artificial intelligence capabilities that Zoho Analytics provides gives customers excellent insights into their business."
"The variety of reports, tables, and dashboards that are automatically generated and ready to use are applicable to many different demands, saving a lot of time and allowing the business analyst to focus on content and insights."
"The tool's most valuable feature is its dashboard."
"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."
"We really like that it's user friendly and has a lot of combinations and charts. They're good compared to other tools. We used a free Elastic product, comparatively, this solution is good because of their support, UI, and connecting to databases is very easy."
"The integration interface is very easy to use and allows you to directly connect to a variety of APIs."
"Scheduling of reports and dashboards is the most valuable feature of Zoho Analytics."
"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."
 

Cons

"It's still a niche product and the mobile/web development seems to still be in progress of improving."
"The support team doesn't have full awareness of the system capabilities."
"Zoho Analytics can improve by offering more options in the reports, as there are situations where the types of reports offered are a little limited, and I would like additional types of reports along with more functions in the SQL for queries."
"I find it very difficult to handle more than two subqueries or CTE, as I can only have one subquery in the SQL code."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
"A higher degree of artificial intelligence could be included in this solution. The data and overall insights could be improved."
"I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us."
"However we do not like proposed UI changes and find that in general as a vendor Zoho is rather unresponsive to feedback from its customers."
"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."
 

Pricing and Cost Advice

Information not available
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"Zoho Analytics costs $ 4,200 per month, billed yearly."
"For one license the pricing is about $35 a user."
"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."
"The pricing is okay. It is fair compared to the market."
"The product's licensing is reasonable."
"The tool's pricing is similar to other Zoho applications and is affordable."
"I don't feel that price is an issue for this product."
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Top Industries

By visitors reading reviews
No data available
Construction Company
16%
Outsourcing Company
11%
Financial Services Firm
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

Omniscope
Zoho Reports
 

Overview

 

Sample Customers

General Electric, Cairn Capital, Group M, Credit Suisse, Colgate, Belden, Xerox, Weightmans, DHL, Lloyds & Clarksons, Faroe Petroleum, Capita, Philips, Aviva, Investec
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: October 2026.
916,956 professionals have used our research since 2012.