We sell affordable diamond jewelry with a website. Dialogue has a smart AI way of showing videos, photos, and product recommendations to customers browsing the site, according to their browsing history and popular products on our website.
What is our primary use case?
What is most valuable?
We only use two features:
- The automatic product recommender on the product page.
- The dynamic banner on the category page.
We use those two features and both of them seem to be working very well. We are simply measuring the increase in conversion rate by putting those two features on the website. By using the system, we can separate and see which one works better. Also by using our analytics, we can see which feature generates more engagement from customers, and both of them are working well.
Dialogue's personalization capabilities offer suggestions and recommendations specifically targeted to each shopper. The buyer's experience on our site is positive because we have over 4,000 products. While browsing through the website, Dialogue shows them the right product very quickly. This makes their life easier, therefore increasing their chances of purchasing.
The solution’s AI delivers the relevant messages at each step of the buyer’s journey in real time. It shows the customer the right product quickly, saving them time to browse the site and avoid looking at too many options. That is its biggest advantage. We want the customer to see the product of their choice as soon as possible while seeing as few as possible other products on the way. This is why Dialogue works well.
What needs improvement?
Dialogue needs to have a dedicated Magento extension. This would have made our integration much easier. I'm assuming this is something that they will develop later on.
Some transparency to the actual results, meaning that it would be interesting to know that 50 percent of our customers look at product A, then product B, and this is why the system is now showing product A and B to multiple people. It would be interesting to learn things about the business from their plugin, because they collect the data, then that data is useful to make things better. Aside from their internal capabilities, by sharing information with us, we could make things better. This would be a good cycle between the two companies.
I wanted the ability to do an external A/B test through Google Analytics, but they have already implemented and added this important feature to the system.
For how long have I used the solution?
We have been using the Dialogue solution since April (about six months).
What do I think about the stability of the solution?
So far, the stability has been good. No issues.
The solution doesn't require maintenance on our part.
What do I think about the scalability of the solution?
It scales well. It will scale through to any size.
Two people in our company work with Dialogue: A media manager who helps with imagery and me.
Right now, I am only using about 50 percent of their features. Probably after the holidays, we will evaluate using more.
How are customer service and technical support?
I have spoken to their technical support multiple times, and they were very helpful.
Which solution did I use previously and why did I switch?
This is the first time that I have tried this type of solution.
How was the initial setup?
A Magento extension would have made things easier, but the initial setup was rather straightforward. It took a few hours.
What about the implementation team?
Dialogue does everything. They are actually very useful in setting everything up for us. It did take a little bit of coding on our side just to implement it into Magento, which is our eCommerce platform, but once that was completed, everything was done on their end.
I was the only person on our side involved in the development process.
What was our ROI?
I have seen a very positive return on investment, probably the bigger the company, the bigger ROI, and the smaller the company, the smaller the ROI. They are worth paying for.
The solution has increased our website’s conversion rate. While it is not so clear right now, the conversation rate is definitely over 30 percent, with a high probability of it being over 50 percent. The increase in conversion rate has been our uplift.
What's my experience with pricing, setup cost, and licensing?
It is expensive.
Which other solutions did I evaluate?
This solution was the first option that came to me. After doing some initial testing and a bit of research on them, it looked to be a good solution, so I didn't need to look elsewhere.
Site speed was an important factor in our decision to go with Dialogue. Site speed is everything today. If you bring up a plugin that slows down your sites, then no matter how good the solution is, it will eventually hurt conversions.
What other advice do I have?
It works well for us. It could definitely work well for others. I would recommend trying it.
It is a personalized journey, not a complete journey. It's kind of a personalized segment feature. It's not really a complete journey because a complete journey would sort of include multiple touchpoints even outside the website and through email. However, it basically personalizes the website to some extent.
I would rate this solution as a nine out of 10.
