I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI.
Director at Magnamious Systems Pvt. Ltd.
I like how the Query Editor lets me manipulate the data
Pros and Cons
- "I like how the Query Editor lets me manipulate the data, and the available visuals are good. You can do everything using the UI."
- "Integration with artificial intelligence would help. Humans take time to review the data and eliminate errors. Artificial intelligence based on machine learning and understanding can bring the same functionality."
What is most valuable?
What needs improvement?
Integration with artificial intelligence would help. Humans take time to review the data and eliminate errors. Artificial intelligence based on machine learning and understanding can bring the same functionality.
For how long have I used the solution?
I've worked with Microsoft BI for a few years.
What do I think about the stability of the solution?
Power BI has been stable so far.
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March 2025

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846,617 professionals have used our research since 2012.
What do I think about the scalability of the solution?
Power BI is scalable.
How are customer service and support?
I haven't called technical support about Power BI. I've consulted the documentation when necessary and checked blogs to rectify my issues.
How was the initial setup?
It's fairly easy to set up Power BI.
What's my experience with pricing, setup cost, and licensing?
I think the price is fair, but I can't speak for most Indian customers.
What other advice do I have?
I rate Microsoft Bi nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer:

Head of Internal Control at a tech company with 51-200 employees
Intuitive design, good support, and reliable
Pros and Cons
- "The solution is very intuitive, you do not need to have too much programming knowledge to use it. Advanced Excel users can use it very easily."
- "The solution could improve by providing more free visuals. A lot of them are very nice but you have to purchase them."
What is our primary use case?
We are using Microsoft BI for various reports, such as overall cost management, credit overview, and sales.
What is most valuable?
The solution is very intuitive, you do not need to have too much programming knowledge to use it. Advanced Excel users can use it very easily.
What needs improvement?
The solution could improve by providing more free visuals. A lot of them are very nice but you have to purchase them.
For how long have I used the solution?
I have been using Microsoft BI for approximately four years.
What do I think about the stability of the solution?
The solution has been stable. Everything has been running smoothly.
What do I think about the scalability of the solution?
Microsoft BI is scalable.
How are customer service and support?
The support has been good.
Which solution did I use previously and why did I switch?
We previously used Cognos.
What about the implementation team?
We used a consultant for the implementation of the solution.
What's my experience with pricing, setup cost, and licensing?
The solution is affordable.
What other advice do I have?
I rate Microsoft BI a nine out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer: partner
Buyer's Guide
Microsoft Power BI
March 2025

Learn what your peers think about Microsoft Power BI. Get advice and tips from experienced pros sharing their opinions. Updated: March 2025.
846,617 professionals have used our research since 2012.
Strategic Market Development Sr. Manager at a pharma/biotech company with 201-500 employees
Easy to use, flexible, but mobile application needs improvement
Pros and Cons
- "The solution is easy to use and flexible."
- "The solution could improve the mobile application design. It is difficult to use compared to the desktop version."
What is our primary use case?
I am using this solution to monitor the dashboards that someone else has created.
What is most valuable?
The solution is easy to use and flexible.
What needs improvement?
The solution could improve the mobile application design. It is difficult to use compared to the desktop version. Additionally, we have experienced a problem when attempting to update the desktop application. When we click to update we are unable to open the file to update.
For how long have I used the solution?
I have been using this solution for approximately two years.
What do I think about the stability of the solution?
I have found the solution to be stable.
What do I think about the scalability of the solution?
We have approximately 50 people using this solution in my organization.
Which solution did I use previously and why did I switch?
I have previously used Microsoft Excel.
How was the initial setup?
The installation was simple and it takes approximately five minutes.
What about the implementation team?
I did the implementation of the solution.
What's my experience with pricing, setup cost, and licensing?
We have a professional license for Microsoft BI and the price is fair.
What other advice do I have?
I would recommend this solution to others.
I rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
BI technical analyst at a government with 11-50 employees
Priced well, responsive technical support, but needs to be simplified
Pros and Cons
- "The scalability is good. We have 20 people in my organization using this solution and plan to increase usage."
- "In an upcoming release, the solution could be simplified and have a more complete product package rather than a suite of products that we have to put together."
What is our primary use case?
This solution can be used for enterprise reporting, ad hoc visualization, and statistical analysis.
What needs improvement?
In an upcoming release, the solution could be simplified and have a more complete product package rather than a suite of products that we have to put together.
For how long have I used the solution?
I have been using this solution for approximately one year.
What do I think about the stability of the solution?
In my experience, I have found this solution scalable.
What do I think about the scalability of the solution?
The scalability is good. We have 20 people in my organization using this solution and plan to increase usage.
How are customer service and technical support?
The technical support has been good and the responses have been fast.
Which solution did I use previously and why did I switch?
I have used other business intelligence solutions previously and I switched because this solution was cheaper and is on a Microsft platform.
How was the initial setup?
The initial setup is more complicated than other solutions. Microsoft typically has more involved installations.
What about the implementation team?
I did the implementation myself. We have three administrators doing the deployment and maintains of the solution.
What's my experience with pricing, setup cost, and licensing?
Power BI is cheaper for smaller groups when comparing to competitors. It requires a monthly per-user subscription.
Which other solutions did I evaluate?
I have evaluated Tableau.
What other advice do I have?
I would recommend this solution to others.
I rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Consultant at a training & coaching company with 201-500 employees
Flexible with good support but it could be more mobile friendly and the price could be better
Pros and Cons
- "I like the flexibility it offers."
- "The graphic interface could be better."
What is our primary use case?
We use Microsoft BI for analytics.
What is most valuable?
I like the flexibility it offers.
What needs improvement?
The graphic interface could be better.
I would also like to see it mobile-friendly.
For how long have I used the solution?
I have been using Microsoft BI for one year.
We are using the latest version.
What do I think about the stability of the solution?
In some ways, it is stable.
What do I think about the scalability of the solution?
It's a scalable solution. We have 10 or 15 users in our organization.
How are customer service and technical support?
Technical support is good, and we are satisfied with it.
Which solution did I use previously and why did I switch?
Before Microsoft BI, we used Tableau.
How was the initial setup?
I was not involved with the installation but my understanding is that it was easy to install.
We have a team of two people to maintain this solution.
What's my experience with pricing, setup cost, and licensing?
There are licensing fees.
It's an expensive solution.
What other advice do I have?
I am not sure if we will continue to use this solution, it depends on the business requirements.
Depending on their business size and setup, I may recommend this solution.
I would rate Microsoft BI a seven out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Consultor at PwC Brasil
Integrates data onto dashboards to help managers make better decisions
Pros and Cons
- "PowerBi is used to import our production data and generate dashboards, then integrates other Excel sheets to provide managers dashboards. This helps them get insights to make better OEE improvement decisions, mainly where to focus resources. We became able to see indicators from any time frame (day, week, month, or year), then could make better decisions."
- "Real-time updating needs improvement."
What is our primary use case?
Daily updated production indicators dashboard: We get production data (Number of pieces, downtime, and downtime reasons) from the shopfloor and input them on an Excel sheet.
How has it helped my organization?
PowerBi is used to import our production data and generate dashboards, then integrates other Excel sheets to provide managers dashboards. This helps them get insights to make better OEE improvement decisions, mainly where to focus resources. We became able to see indicators from any time frame (day, week, month, or year), then could make better decisions.
With this solution, we were able to know which problems were critical and chronic. Once we used Power BI for production management, we realized that we could also use it for quality assurance, finance, and others types of management.
What is most valuable?
Interactive graphs are its most valuable feature.
What needs improvement?
Real-time updating needs improvement.
For how long have I used the solution?
Two years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
IT Director at a manufacturing company with 5,001-10,000 employees
Enables us to graphically view company-wide and departmental data
Pros and Cons
- "Easy to use. End-users can make changes to the graphics."
- "I am a SAP user and I would like this tool to have more connectors - and to more easily connect to - the ERP or SAP environment."
- "I would prefer that the solution not be shared. I'm concerned that if we make a mistake we could reveal information to people who shouldn't see it. I would like to have my own on-prem server, to buy my own server and have my own infrastructure for Microsoft BI, with only with my data."
What is our primary use case?
We are using this tool for different departments. Mainly, it's connected with the ERP to show our users information that comes from data in different areas. For example, we are using Power BI in production on quality and logistics. We have created the appropriate package of data that is connected with Power BI to show our end-users the graphics, the figures, the key indicators.
How has it helped my organization?
It has helped us to have the information in a visual format, using graphical tools. Until now, we had to view the information on paper or in Excel files. With this tool, we can view the company's and departments' situation graphically.
It also gives us the flexibility to interact with the data. For example, we can see information for one year, or one month, or a given project, or two projects. And it produces the information very quickly.
What is most valuable?
- Easy to use.
- End-users can make changes to the graphics.
- The tool runs very fast.
What needs improvement?
I am a SAP user and I would like this tool to have more connectors - and to more easily connect to - the ERP or SAP environment.
Also, I would prefer that the solution not be shared. I'm concerned that if we make a mistake we could reveal information to people who shouldn't see it. I would like to have my own on-prem server, to buy my own server and have my own infrastructure for Microsoft BI, with only with my data. Power BI, this global solution from Microsoft, is shared with multiple companies. I would like that the content that I create, my data, be available only for me, not shared with other companies.
What do I think about the stability of the solution?
It's very stable. I'm very satisfied with the tool.
What do I think about the scalability of the solution?
For me, the scalability is sufficient.
How is customer service and technical support?
I would rate technical support for this solution at nine out of 10.
How was the initial setup?
As the IT manager in my company, I oversaw the resources and the setup of the solution but I was not involved on the technical side. But I think that it was really easy. It was not complex to set up.
My team did have to read a lot of technical documentation. We also contacted a company that knows this solution, one that has implemented it for other companies, consultancy-based.
Still, I have installed more complex tools in my company. This was one of the easier tools to put into production in my company in the last four or five years.
What other advice do I have?
When selecting a vendor or product, the most important criterion for me is the usability - it must be easy to use. It must be one that end-users can learn to use on their own, so that the IT department does not have to make changes or solve problems for the end-users.
It's a good tool, easy to use, Microsoft is adding more and more functionality.
My advice would be, always compare with other tools. In part this is own our internal rule, we must compare with others, to make sure we have the best tool.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
Flexibility in analyzing data is helpful, but it needs to be simpler to use
Pros and Cons
- "The most valuable features are the flexibility, how many ways you can interrogate the data, and the the graphical visualization."
What is our primary use case?
I use it for budget analysis. I am in charge of budget analysis for the organization. I get figures from other units, and then I do a budget comparison with forecasting.
The performance is very good.
How has it helped my organization?
For a long time I had to do everything manually, and it took a long time. At the moment, I just have to refresh and I get my report. A few clicks are needed. Once I get the data in the right format, then I have the report as quickly as it is required.
It used to be stressful towards the month's end, to meet the deadline for reporting, especially when these reports are required by the board of the company. But now, as long as the other units give me my numbers on time, I don't waste a lot of time in preparing the numbers. I can now use my time in analyzing the outcome, rather than preparing the figures and cleaning up the data. It provides efficiency and saves time.
What is most valuable?
The most valuable features are the flexibility, how many ways you can interrogate the data, and the the graphical visualization.
What needs improvement?
They need to make it as user-friendly as possible. Make it as non-technical as possible. At the moment, if you are not a person who is familiar with modeling analysis, it might be a bit scary. So I think it should be a very simple user interface. It should be very easy to learn.
What do I think about the stability of the solution?
It can be annoyingly slow at times, but I think it's because of the bandwidth, the connectivity we have. I've always believed if we had better connectivity, it would be perfect. Sometimes it's slow. But I really don't blame it on the solution. I blame it, but on my connectivity.
How are customer service and technical support?
I always just try to Google if I have issues, and a lot of time that is perfectly good. I just need to know the basics.
Which solution did I use previously and why did I switch?
I knew there must be a better way of doing what I was performing, so I searched. I did not have a previous solution, I just did things manually.
How was the initial setup?
It was easy. The only thing I noticed was that it was so slow. It took a long time to download, but again, I think that was my connectivity.
What's my experience with pricing, setup cost, and licensing?
At the moment I'm using a free version.
What other advice do I have?
When selecting a vendor, the most important criterion for me is, it should be something that is really user-friendly. By that I mean, I don't need to go through specialized training to learn how to use it; not in this day and age, when the solution should be really a solution. I don't need to be an expert to know how to use it. Just user friendly, click and go. Also, I think it should be something that assures me of its stability.
For me, at the moment, it is the best thing that I've used. But I can't compare it to the other ones. It is the only one I know, apart from just normal financial modeling which I've used before. To me it is the best, but I can't really compared to any others because I don't know how the others work.
Do your research. For me, this is the only one I know. But I know there are others which are better.
Disclosure: I am a real user, and this review is based on my own experience and opinions.

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