MoEngage Reviews

My main use case for MoEngage is for cart drop-off campaigns, to understand user personas, to understand user paths, communication to users regarding offers, as well as taking and understanding user journeys. For example, when a user comes to my website and does not make a purchase, I can determine the user's intent by seeing which parts of the pages they have visited. I have access to page drop-off and page viewed data. I create customized campaigns for users based on the products they have browsed, taking into account when they browsed, the timing, and the intent of the user. I send messages based on the steps where they dropped off.

Funnel optimization is one of the major features of MoEngage that I use, along with customizations and segment creation, as well as creating my own attributes for the present customer, which is something I work mostly on.

Funnel optimization helps me understand which stage the user is entering and which stage I can target more. For instance, app launch would be the biggest page, and sending WhatsApp messages to our complete user base would also incur costs. Understanding which step people are present at and gaining insights into the conversion paths deeply helps me optimize my campaigns. Precise messaging leads to higher campaign conversion.

MoEngage has positively impacted my organization by helping me get things done faster and at the same time understand the different scopes present, which has saved me a considerable amount of time in dividing and segmenting users.

MoEngage is very specific about coming up with new features, but I believe the implementation of those use cases should be much better with some more clarity regarding the new features they are releasing, which is one thing I think should improve. On the positive side, there are many useful customizations available.

MoEngage is coming up with different types of features, but the guidance for those features should be presented in a way that everyone can understand. The features they launch should include training sessions to help teams grow using these developed features.

There are no issues regarding integrations, but when a new feature or product release happens, I only receive an email stating that it is released. However, there should be a demo or something similar where the support team assists everyone. They should not solely rely on newsletters or a single seminar for all, as that does not address individual needs. I feel we should have one-on-one contact with the teams to help us understand more about the features in detail.

Having the support team be more proactive is one improvement needed. Other than that, there is nothing much to address.

I have been using MoEngage for 1.5 years.

MoEngage is stable.

MoEngage has positively impacted my organization by helping me get things done faster.

Customer support can be improved.

In my previous organizations, I have worked with different vendors. Being a CRM analyst specialist, I explore all the tools, so I have experienced various platforms. I have not switched from one tool to another based on preference, as it usually changes based on the organization's needs.

MoEngage was already incorporated in my present organization, so I did not evaluate other options prior to choosing it.

Time saved is the metric we are definitely looking at.

My advice for others looking into using MoEngage is that it completely depends on the use cases, the amount of events they are getting passed, and the demands of their business. If you are in the starting stages, I would not recommend going with MoEngage due to its capabilities pricing being higher. However, when you are able to use the complete capabilities, then go with it, and it should serve as the source of truth for everything. It is not just a tool that sends campaigns. If you can send all your data to MoEngage, then you should be satisfied with the solution.

On a scale of 1 to 10, I rate MoEngage around nine. I chose 9 out of 10 because things are pretty good, and it is not as though anything is breaking in between when I use it. The finance team completely takes care of pricing, setup costs, and licensing, but I am not part of those discussions, so it is not on my plate. My overall review rating for MoEngage is 9 out of 10.

I was a developer in a company, and our company wanted MoEngage for user analytics, so the developer team integrated MoEngage user analytics system on our website.

Our developer team wanted user analytics from MoEngage to track how users interact with our website for page views, button clicks, signups, purchases, and how much time the user spent, where they clicked, and what intrigued the customer.

I tracked key performance metrics with MoEngage such as user clicks and how much time the user spent on particular sections.

I think we were using MoEngage's user segmentation to create the audience and understand how the audience behaves, separate the audiences, and what they like and what they do not like.

We segmented users with MoEngage who were more interested in our loan section, as our website was more of a lending website, and we analyzed how long users spent on the website and how much time it took for them to sign up for the loan process.

I think we used the user analytics area of MoEngage, which was very good, and there were also some other features such as push notifications, email, SMS, and WhatsApp services, but we did not use those. I think those services were also great in my opinion.

I would appreciate if the analytics of MoEngage could be improved in the next releases.

We were able to assess with MoEngage what areas we were lacking and that could be improved, and we knew which sections users liked the most and where they had their focus.

I think the analytics part of MoEngage is pretty good in my opinion, as it provides pretty accurate details, and I think there could be some more features that could be added to make it more efficient.

I have used MoEngage for around two to three months.

MoEngage was stable and reliable in my opinion.

I measured the reliability of MoEngage by testing our tracker events during our development process, and we could see how it was performing, and I think it was performing very well.

I think our requirements were pretty straightforward with MoEngage, and we wanted to understand how users react and interact with our website, so I do not think I will be able to answer how scalable it is. I would say that I do not think we had that much scope.

I communicated with the technical support of MoEngage, though I think our seniors had more communication with them, mostly for pricing and getting the keys and login. Apart from that, I do not think we had that much communication with them.

I would rate the technical support from MoEngage around nine out of ten.

I did not use something else for the same use cases before MoEngage. I think MoEngage was our first choice for user analytics.

I participated in the initial setup and deployment of MoEngage.

For the initial setup of MoEngage, you can install it by using the SDK or you can use npm, and you have to go through the documentation for the first time, but I think it is still pretty easy and straightforward to integrate.

The developer team integrated MoEngage user analytics system on our website.

Our senior purchased the MoEngage pricing, so I actually do not know the pricing, but I think it was pretty affordable in my opinion.

It was only MoEngage that we evaluated, as our team wanted, and actually, our seniors wanted that we use MoEngage.

I used it around six or seven months ago.

I think we did not use MoEngage's A/B testing feature.

I do not think there was an AI integration with MoEngage, so we integrated everything by ourselves, and I think we had a pretty decent experience and pretty much okay customer engagement with that.

Overall, I would rate MoEngage around eight based on the aspects I worked with, though I think it could be improved a little bit more.

Private Cloud

Other

My main use case for MoEngage involves targeting customers, specifically in the B2C sector of the hospitality industry, where I primarily use it to target customers and retain them through transaction-based communications.

For example, every month we run a payday sale or a mid-month sale targeting specific segments, such as RFM segments directly from MoEngage, and I utilize channels including email, WhatsApp, RCS, and push notifications to send the communication.

MoEngage has positively impacted my organization by being very user-friendly and providing a dashboard feature that allows me to access data such as app installs without relying on the data teams, making it extremely useful for creating reports and segmenting users effectively.

As a result of using MoEngage, I have seen specific outcomes such as retaining around 7 to 8 lakhs monthly revenue through our abandoned payment journey and achieving a retention rate of about 13 to 14% for app installs, culminating in a steady month-on-month increase in both revenue and bookings.

In my experience, the best features MoEngage offers include the ability to design flows and utilize a multi-level channel feature that identifies the most reachable users, which is very useful for cost savings since I don't need to bombard everyone with communication through the same channel.

Although I don't have detailed numbers, I can say that earlier I used four WhatsApp communications in a journey, but by incorporating a multi-channel strategy, I reduced the number of WhatsApp instances while improving delivery rates significantly.

I feel that improvements are needed.

I think there should be enhancements such as a more efficient RCS connector to reduce the time spent on manual template additions, especially since I operate in a B2C space with a large campaign volume, and reporting capabilities should allow for a deeper dive into performance data.

Majorly, I believe improvements are needed for the RCS tracking metrics, template management, and unrestricted access for the cloud connector to enable more detailed insights into my campaigns.

I have been using MoEngage for over five years.

My advice for others looking into using MoEngage is that it is a great tool currently available, very suitable and user-friendly for advanced use. I would rate this product an 8 out of 10.

My main use case for MoEngage is primarily for WhatsApp marketing, where we send the content of any offers or store openings through MoEngage to our large customers.

In addition to the main use case, we use MoEngage for SMS, WhatsApp, and sometimes web notifications.

A quick specific example of a campaign or message I have sent using MoEngage is mainly offers, although I cannot say exactly the content; it is more focused on offers.

In my opinion, the best features MoEngage offers are the content creation along with the easy integration of mobile numbers, which is quite good.

The content creation feature helps my team as we use some LLMs and then upload this in MoEngage, making it quite easy to handle.

MoEngage positively impacts our organization by helping us give an idea to our customers about a product, new product launches, new store openings, and offers, making it quite easy to communicate with the customers.

MoEngage can be improved primarily as the reporting is not good, so if I want to see detailed customer information, how much messages I have sent, and what the impact is, those things are not good in MoEngage.

Regarding needed improvements, mainly the data analysis is where they have to focus because I can say it is not so useful, and I have to depend on some other tool for analysis; integration is okay for using WhatsApp, SMS, or email, but post-analysis is not good at all.

I have been using MoEngage for around two years.

In my experience, MoEngage is stable, and I find it to be adequate.

MoEngage's scalability for my needs is quite good; we are able to build for different experiments we have done.

The customer support is good; they are quick and responsive.

We did not use any solution before MoEngage; this is the first solution we used.

I have seen a return on investment with MoEngage, and I can share that time saved is one outcome; reaching customers is very helpful, and it is quite efficient to handle, although using WhatsApp comes with a lot of approval from Meta, which is a bit of a concern.

My experience with pricing, setup cost, and licensing for MoEngage is that it is not so expensive, but sometimes if our usage is not heavy, we have to pay the full amount, so perhaps they can bring some usage cost based on actual usage.

Before choosing MoEngage, I evaluated other options such as Kapcsandy.

My advice to others looking into using MoEngage is that the marketing automation is good, but the only concern for me is the data analytics that we have to depend on some other tool, so MoEngage needs some improvement on that.

I do not have any additional thoughts about MoEngage before we wrap up, except to reiterate that they need to bring some improvement to data analytics, which is mandatory.

I would give this solution a rating of seven out of ten.

MoEngage serves as my main solution for retargeting and data segmentation. For example, when a user drops off at a certain point in my marketing funnel, I send push notifications, WhatsApp messages, and other communications to re-engage them. For data segmentation, I segment users based on geography and demography. Since I use MoEngage for retargeting, I have achieved a reduction in ROI of approximately 40% on user acquisition costs and cost per lead.

The best features MoEngage offers are their customer journey functionality and data analytics for segmentation. The customer journey feature stands out because it can collect data from many sources, merge it into one platform, and process it all together. The analytics for segmentation works in a similar manner. I use MoEngage's AI technology, which is called Merlin AI, and it helps me find the perfect segmentation and targeting based on my campaigns.

MoEngage needs to improve their customer support. When I encounter an issue, their customer support team has a slow response time for answering my queries.

I have been using MoEngage for approximately one and a half years.

MoEngage is stable.

MoEngage has unlimited scalability because they have open APIs and SDKs available.

I have had a negative experience with customer support, and I believe their customer support team still needs room for improvement. I would rate customer support a six on a scale of one to ten.

I was previously using CleverTap, but I chose to migrate to MoEngage because of the pricing.

MoEngage provides value through money saved on cost acquisition and time-saving benefits. MoEngage gathers all raw data from multiple sources into one platform, which contributes to these savings.

I had a positive impression of MoEngage's pricing because compared to the same tools, MoEngage offers the most affordable package.

I evaluated other options before choosing MoEngage, including Braze and Mautic.

MoEngage's governance and security rank about nine out of ten. I feel confident about its governance and security because they maintain compliance with ISO standards and their security certifications are comprehensive. I have no concerns about MoEngage's accuracy and reliability of output because my campaign click-through rates improve when I use MoEngage's AI. I advise others who are considering MoEngage to start using it earlier because MoEngage will provide you with a better ROI. I would rate this product an eight overall.

Private Cloud

Amazon Web Services (AWS)

My main use case for MoEngage is to track front-end events and the business team prepares data.

A specific example of how my team uses MoEngage to track front-end events is that they run campaigns on our DeHaat Farmer app and track those events. Based on that data, they track and conduct business.

MoEngage has positively impacted my organization by helping me send notifications to active users so they return to the app and place orders again, which has increased my orders.

Specifically, we have seen an increased retention rate for our customers, and order volume has increased by 20%.

The best features MoEngage offers are that it is very easy to access and has a very user-friendly interface so anybody can use it.

The interface is user-friendly because of how it is designed so that any type of user can use it very easily.

MoEngage has positively impacted my organization by helping me send notifications to active users so they return to the app and place orders again, which has increased my orders. Specifically, we have seen an increased retention rate for our customers, and order volume has increased by 20%.

MoEngage can be improved by adding more user-specific flows and decreasing the price.

Regarding improvements, I think the support team is very irresponsible and needs to be more active.

Regarding the notification system, MoEngage is very accurate, but it can be improved to be more user-specific with more custom notification triggers.

We need to get user-specific views inside MoEngage as an improvement.

I have been using MoEngage for two years.

My advice to others looking into using MoEngage is that a company should use MoEngage for tracking their user orders or user activity, as it can be very helpful for any company.

I have given sufficient feedback about MoEngage for the company to work on. I found this interview to be good overall. My review rating for MoEngage is 8 out of 10.

Private Cloud

Amazon Web Services (AWS)

In my current organization, we are using MoEngage to engage with our customers, improve our funnel metrics, and onboard new users from our unpaid to paid category of business.

MoEngage is currently live on our MathUp app, which is a math gaming app for kids. There are users who come into our funnel from different sources, and we use MoEngage to increase the DAU and MAU and ultimately reach out to them through in-app popups and push notifications to pitch them our math and English program, which is a paid program. This is how we use MoEngage; it is one of the revenue-generating channels for us.

There are a couple more ways that we use MoEngage. For example, we recently came across a lower rating on our application, and we are using MoEngage to run a campaign on the active user base who are on the application to take them to the Play Store and App Store to get their reviews. Since we do not have the bandwidth of our current product managers to enable a feature on the app, we are using MoEngage push notifications as well as in-app popups as a way to redirect the user to the Play Store and App Store for the ratings.

I think the best features MoEngage offers, in my experience, are send time optimization and the recent AI insights that are very helpful.

Send time optimization is beneficial since Bhanzu is serviceable across the globe, and there are different behavior patterns from users in different geographies. By using send time optimization, it helps us capture more eyes and increase our user interaction across different geographies. Additionally, AI insights help us optimize the campaign; we also get suggestions in terms of the creatives and the content. MoEngage has been a good platform so far, and I think it is very useful for keeping our users engaged on the application, which ultimately turns into a revenue channel. The more users engage with my platform, the more they will end up buying my product, which is the actual math course. MoEngage helps me reach out to these users very actively based on their activity, and hyper-personalization combined with reaching the audience at the right time helps me improve the end-to-end funnel and create more revenue opportunities.

Our MAU has increased from 10,000 users to 35,000 users in India, and we were also able to run a championship through our MathUp application, wherein we generated almost one crore of revenue across different verticals in the last year through various campaigns and championships that we run on the MathUp application.

I think MoEngage's AI capabilities comply with all the security norms.

Regarding the accuracy and reliability of MoEngage's AI capabilities, I think it takes a lot of time to learn and can be optimized. There is definitely scope for improvement, and the better data you feed into it, the better it gets. However, it can learn more, and the speed can be improved.

I think there are more tools available in the market that are very competitive and similar to MoEngage. MoEngage is a bit on the expensive side considering the features available, especially since similar features are available in the market. If there is something that can be worked around to bring down the cost, it will definitely increase the ROI for the users of MoEngage.

I have been working in my current field for 11 years.

I would suggest considering the different use cases for MoEngage. It definitely enables use cases that are not practically possible in-house, in terms of hyper-personalization, real-time notification, event-based cards, and other capabilities. MoEngage also has a feature called LPs, landing pages, where you can create your own landing pages, customize them, and make modifications to go live. You can explore multiple use cases with MoEngage and should discuss your business objectives with the MoEngage SPOC for different alternatives and available use cases that you might not have thought of. I give this review an overall rating of 7.

My main use case for MoEngage is for sending notifications and in-app banners.

Based on certain events, I start engaging users. For example, when a user adds a product to the cart and then leaves it, I send a notification to the user to encourage them to complete the ordering process.

MoEngage offers several valuable features, including notifications, events tracking, dashboard creation, and user tracking.

I find myself using the notification sending feature the most out of all available features because it is the most commonly used.

MoEngage has positively impacted my organization by increasing the number of orders placed. I have created a dashboard for order tracking to measure this increase, and the number of placed orders has increased after implementing MoEngage notifications.

MoEngage can improve by making the process of tracking events easier. Currently, it is difficult for me to view the events of a particular user.

When I compare MoEngage with Mixpanel, I find that Mixpanel offers certain better features. When I need to view all the events of the app, Mixpanel gives me a perfect view, but this functionality is not available in MoEngage right now.

I chose a rating of eight because if MoEngage had all events available on a home page and if user properties were visible correctly, it could be a ten for me.

I have been using MoEngage for around five years.

My advice for others looking into using MoEngage is to focus on the notification features, as you can send notifications based on any event, which is the feature companies are looking for. I believe there could be text-based questions for surveys, as I would have submitted my feedback much earlier. I have given this review a rating of eight.

Private Cloud

Other

My main use case for MoEngage is for tracking user events. I use MoEngage for tracking user events by monitoring how the user has navigated on the onboarding flow, which actions were taken, and how the user flowed through our onboarding.

The best features MoEngage offers include the ability to create a funnel for the user flow, track how the flow is dropping, and identify where the flow drops, and we are experiencing good uplifting.

It is very easy to set up and analyze these funnels in MoEngage, and I find the process intuitive.

MoEngage has positively impacted our organization by providing us various insights through which we have tracked how the user dropped.

The insights I have gained have helped us improve our onboarding flow. Specifically, we analyzed what was impacting the process. We found that the major drop-off was at the point of Digilocker flow, and so we tried to analyze that.

We are still working on improvements to the onboarding process, and once that is live, we will see if there is an improvement.

I would like to add a feature on which we can track the events globally as we have in Mixpanel.

MoEngage can be improved by having a global screen on which we can track the events globally for all the users instead of going for a particular user or going for a particular event. We should have a single global view.

I have been using MoEngage for three years.

Regarding MoEngage's AI capabilities, I find its accuracy and reliability of output quite accurate, as I can see in conversation, the replies are as if I am having a conversation.

My advice for others looking into using MoEngage is that it is quite good for creating the funnels and tracking the user flows. I would rate this review seven out of ten.

Private Cloud

Amazon Web Services (AWS)

My main use case for MoEngage is that I use it for most of the CRM-related activities and outreach purposes.

I used MoEngage for a mobile push notification campaign in 2024 when I was interning at a company. We primarily ran mobile push notification campaigns on MoEngage, and my responsibility was to extract the data from MoEngage and analyze it for better engagement and to discover insights from the data.

One of the best features MoEngage offers, in my opinion, is the data that I can export as an Excel file because I did not find that option in many of the CRM platforms that I researched, but MoEngage was offering it at that time.

The Excel export feature helped me in my work because I was handling a lot of data, and when I received it in an Excel output, there were many rows and detailed insights that were very helpful for me to discover insights about the campaign that we were running.

MoEngage has positively impacted my organization because the company where I was interning was at the early stages of conducting active CRM, and MoEngage made the job much easier by automating notification and push notification flows, making life easier for us at my previous company.

We noticed specific outcomes and improvements after using MoEngage because we tested sending push notifications at a specific time after conducting research. We found that engagement was higher during a specific time period and the push notifications sent at that time had a better call to action, delivering us good results.

MoEngage mostly covered the features which I expected, so I do not have any comments on areas for improvement.

I have been using MoEngage for six months.

MoEngage is stable.

I did not previously use a different solution.

We have seen a return on investment because we needed fewer employees to run the entire CRM automation part, and it saved a lot of money and time for us.

Before choosing MoEngage, I did not evaluate other options.

I do not remember any challenges with MoEngage because it is a user-friendly tool, and anybody can figure out the entire tool within a day or week of usage if they are interested in it.

MoEngage as a whole is a good platform and there are not many complaints about it.

I would rate MoEngage a nine out of ten because it was user-friendly and solved many of the problems that I was facing.

I have no comments on MoEngage's AI capabilities regarding governance and security because I have not explored that part of MoEngage yet.

I have not explored MoEngage's AI capabilities regarding the accuracy and reliability of output either, so I have nothing worth mentioning.

I am not sure how MoEngage is deployed in my organization.

I do not have any visibility on MoEngage's pricing, setup cost, and licensing.