Data is the life and blood of an enterprise that aspires to be digital. It is that strategic asset that helps the business learn about evolving opportunities, hidden threats, changing customer expectations and the competitive landscape, in context and in time to respond meaningfully. This, in turn, helps to automate the supply chain, drive continuous innovation, and create micro-moments based customer experience. Artificial Intelligence powers the core of this data-driven enterprise and creates signals that then act on the business to bring transformational value. And when this is enabled in a Do-it-Yourself culture, everyone, at any given time, is able to move quickly, in the right direction to defend, differentiate and even reimagine the business.
