Try our new research platform with insights from 80,000+ expert users
OneSignal Logo

OneSignal Reviews

Vendor: OneSignal
4.4 out of 5
Leave a review

What is OneSignal?

OneSignal is a leading platform for customer engagement, empowering businesses to deliver personalized notifications, messages, and in-app experiences efficiently.

Get the OneSignal Buyer's Guide and find out what your peers are saying about OneSignal, Crelate Recruit, PropertyBlink Real Estate CRM and more!
OneSignal is the #18 ranked solution in top CRM solutions. PeerSpot users give OneSignal an average rating of 8.8 out of 10. OneSignal is most commonly compared to Crelate Recruit: OneSignal vs Crelate Recruit.
Buyer's Guide
OneSignal
March 2026
Get the report
Helped 884,933 peers since 2012

Featured OneSignal reviews

Read more reviews

OneSignal mindshare

As of March 2026, the mindshare of OneSignal in the CRM category stands at 0.3%, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.3%
Microsoft Dynamics CRM2.6%
Salesforce Sales Cloud2.1%
Other95.0%
CRM

PeerResearch reports based on OneSignal reviews

TypeTitleDate
CategoryCRMMar 26, 2026Download
ProductReviews, tips, and advice from real usersMar 26, 2026Download
ComparisonOneSignal vs Microsoft Dynamics CRMMar 26, 2026Download
ComparisonOneSignal vs Salesforce Sales CloudMar 26, 2026Download
ComparisonOneSignal vs Zoho CRMMar 26, 2026Download
Suggested products
TitleRatingMindshareRecommending
Crelate Recruit0.00.5%0%0 interviewsAdd to research
PropertyBlink Real Estate CRM0.0N/A0%0 interviewsAdd to research
 
 
Key learnings from peers
Last updated Mar 25, 2026

Valuable Features

OneSignal’s most beneficial features include seamless instant notifications, extensive testing capabilities, and high cost-effectiveness. Users appreciate its strong scalability, reliable performance, and easy integration with third-party tools. Features like audience segmentation, real-time metrics, and intuitive user interface enhance marketing strategies. In-app messaging boosts engagement with visually appealing content. OneSignal supports increased conversion and retention rates and organically grows subscriber numbers, driving traffic and improving sales. It offers multi-platform support and great customer service.
  • "OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
  • "OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%."
  • "OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."

Room for Improvement

OneSignal requires improvement in features such as faster feature development, easier automation, and enhanced in-app messaging. Pricing is a concern, especially for those with large subscriber bases. Scheduling notifications across different platforms is challenging and time-consuming. Data privacy and storage issues need attention. Users desire enhancements in mobile app functionality for remote work, an interactive dashboard, and an improved user interface. Thesignificant expenses for subscribers over 100,000 are a barrier for smaller organizations.
  • "OneSignal can be improved by making it easier to create more automations and flows."
  • "OneSignal can be improved by making it easier to create more automations and flows."
  • "I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."

ROI

OneSignal is highly cost-effective, significantly reducing customer acquisition costs by up to 40% and increasing conversion rates to 27-30%. Companies report increased customer retention rates of 45.5-50% and substantial growth in organic subscribers. With effective market targeting and in-app messaging for sales, it drives traffic and direct purchase conversions on new offers, enhancing user engagement. OneSignal helps in sending news and offers instantly, boosting website traffic and sales engagement.

Pricing

Enterprise users reported that OneSignal's pricing, setup cost, and licensing are remarkably affordable, emphasizing its cost-effectiveness compared to other alternatives like CleverTap. They found the setup to be straightforward and easy, highlighting OneSignal as one of the most budget-friendly tools available. The affordability of its licensing further enhances the attractiveness of OneSignal for enterprises seeking value for their investment in this tool.

Popular Use Cases

Organizations utilize OneSignal primarily for customer engagement via push notifications, email, SMS, mobile, and web channels. They benefit from its cross-platform capabilities and robust API, employing it for targeted messages, A/B testing, and user segmentation. It's praised for ease of integration, reliable performance, and cost-effectiveness, with users managing massive daily notifications and achieving high return on investment. Many appreciate seamless integration across platforms, including WordPress, HubSpot, Shopify, Mailchimp, and Twilio.

Service and Support

OneSignal customer service is praised for responsiveness and effectiveness. Users find support quick and helpful, available around the clock. Assistance is solution-oriented, addressing queries rapidly and efficiently. Ratings are high, with many users scoring customer support at nine out of ten. Consistency in resolving issues over extended periods is noted. Many users experience resolutions within a few business days, highlighting the efficiency and effectiveness of the support OneSignal offers.

Scalability

OneSignal exhibits excellent scalability, accommodating various organizational sizes with ease. Users consistently observe that it supports growth effortlessly, adapting to evolving requirements. Its capacity to handle large data is frequently mentioned, highlighting its ability to grow alongside organizational needs. Many affirm that OneSignal effectively scales with increasing demands, ensuring seamless expansion without issues. This adaptability is frequently recognized by those leveraging its capabilities for ongoing and future developments.

Stability

Users find OneSignal to be very stable, with consistent performance and no experiences of lagging or downtime. They report excellent operational stability and have observed no issues affecting functionality. This reliability is a key attribute noted by multiple users, reflecting a unanimous experience of dependable service. With no instances of slow performance, OneSignal's stability is consistently praised across various user experiences. These assessments align to highlight a robust and reliable platform.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our OneSignal Buyer's Guide for additional reliable information.

Compare OneSignal with alternative products

Go!

Learn more about OneSignal

With its intuitive interface, OneSignal enhances communication by enabling businesses to connect with their audience through push notifications, email, SMS messaging, and in-app messages. It supports growth by helping businesses increase engagement, retention, and monetization. Trusted by numerous brands, OneSignal offers a scalable solution for marketers and developers aiming to boost customer interaction and satisfaction.

What are the key features of OneSignal?
  • Push Notifications: Deliver messages directly to users' devices, enhancing engagement with timely updates.
  • Email Campaigns: Easily manage email marketing efforts to nurture customer relationships.
  • SMS Messaging: Reach customers quickly and effectively through mobile text messaging.
  • In-App Messaging: Engage users within the application to drive interaction and retention.
  • Segmentation and Targeting: Personalize communication by segmenting audiences according to their behavior and preferences.
What benefits and ROI should users evaluate when considering OneSignal?
  • Increased Engagement: Boost customer interaction with tailored messaging strategies.
  • Improved Retention: Keep customers engaged and reduce churn with personalized communication.
  • Scalability: Accommodate growing business needs without compromising performance.
  • Ease of Integration: Simplify adoption with seamless integration capabilities.

OneSignal implementation thrives across industries such as e-commerce, media, and finance. E-commerce benefits from timely push notifications about sales and updates. Media companies leverage OneSignal to disseminate breaking news, while financial services use it for secure communication with clients. Each industry maximizes audience reach through tailored messaging.

Related questions

  • 39
Looking for a CRM that would best integrate with Office 365
  • 53
When evaluating CRM, what aspect do you think is the most important to look for?
  • 42
Interested in integrating Dynamics CRM integrated with back end system, has anyone done this?
  • 45
What are the pros and cons of MS dynamics vs. Salesforce CRM?
  • 40
What are the biggest reasons for migrating to Salesforce from other CRMs?
  • 28
Salesforce.com is positioned in the Leaders Quadrant in the 2014 Gartner report. What are your experiences with it?
  • 113
What is the best customer onboarding software to work with Temenos T24 (an integrated core banking solution)?
  • 47
What is the best CRM for a small company?
  • 53
What is the best CRM for a new Real Estate Agent?
  • 52
What is the best CRM for a drinks retail and private membership club?

Product Categories

Product Categories
CRM

Popular Comparisons

Popular Comparisons
Crelate Recruit vs OneSignal Logo
Crelate Recruit vs OneSignal
PropertyBlink Real Estate CRM vs OneSignal Logo
PropertyBlink Real Estate CRM vs OneSignal
Real Estate CRM vs OneSignal Logo
Real Estate CRM vs OneSignal
See all alternatives
 
OneSignal Reviews Summary
Author infoRatingReview Summary
Marketing Director at UPS4.5I’ve used OneSignal for 4+ years for fast, reliable multi-platform push notifications, with strong APIs, integrations, and great 24/7 support. It’s boosted subscribers and conversions, but can get expensive at scale and could improve automation/flows.
Key Account Manager at Wells Fargo4.5I’ve used OneSignal for six years to manage push notifications across web and mobile, valuing its fast, scalable automations, APIs, segmentation, and fair pricing. It’s stable and boosts engagement and conversions, but UI, in-app messaging, and cross-channel scheduling need improvement.
Software Engineer at Medtronic4.0I’ve used OneSignal for 3–4 years to send web and app push notifications, boosting engagement, retention and brand awareness. Setup and integration are easy; segmentation and in-app messaging aid targeting. It’s stable and scalable, but feature delivery could be faster.
Digital Marketing Manager at Unilever4.5I’ve used OneSignal for years for cross‑channel messaging, mainly push, and found it easy to integrate, cost‑effective, reliable at scale, and well supported. It improved conversion and retention. I haven’t tried SMS and wouldn’t rely on rare in‑app messaging.
Dotnet Developer at AT&T4.5I’ve used OneSignal for four+ years to send 50+ daily multilingual push notifications, in‑app messages, segmentation and A/B tests; it’s stable, scalable, affordable, and boosts traffic and sales. Setup can be finicky, feature delivery slow, and I want better email/drip tools.
Account Manager at Samsung4.0I've used OneSignal for four years to manage push notifications across platforms. It's reliable, easy to integrate, and cost-effective, with strong automation and support. Though pricey at scale, it significantly boosts engagement, traffic, and subscriber growth.
Customer Service Specialist at KPMG USA4.5I’ve found OneSignal to be an easy-to-use, affordable tool for targeted push notifications, boosting user engagement and retention, though scheduling across platforms needs improvement and initial setup requires a tech team.
Project Manager at a tech vendor with 10,001+ employees4.5As a five-year user, OneSignal excels in push and in-app notifications, boosting conversion and retention. It's cost-effective, easy to set up, and offers great support, though I'd like more automation features and faster development.