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OneSignal pros and cons

Vendor: OneSignal
4.4 out of 5

Pros & Cons summary

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Prominent pros & cons

PROS

OneSignal has significantly increased conversion rates and retention rates for organizations.
OneSignal helps in increasing sales, customer loyalty, and maintaining user engagement.
OneSignal boosts brand awareness by approximately 60 to 70 percent.
OneSignal reduces the cost of customer acquisition while increasing conversion rates.
OneSignal is favored for its affordability and ability to enhance user engagement and brand awareness.

CONS

Uncertainty exists about OneSignal functionality for SMS messaging.
Overuse potential is a concern with OneSignal.
Feature development in OneSignal is perceived as slow in meeting user requirements.
OneSignal pricing is considered expensive, particularly for a large number of subscribers.
Setup process in OneSignal can be cumbersome, and more design options for in-app messaging are desired.
 

OneSignal Pros review quotes

PatelDhulva - PeerSpot reviewer
Customer Service Specialist at KPMG USA
Feb 7, 2026
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
PK
Account Manager at Samsung
Feb 9, 2026
OneSignal is my main choice for push notifications because I believe it is the best option available.
Rafit Colman - PeerSpot reviewer
Software Engineer at Medtronic
Feb 12, 2026
OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent.
Learn what your peers think about OneSignal. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
Fixen Gregory - PeerSpot reviewer
Dotnet Developer at AT&T
Feb 14, 2026
Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Feb 16, 2026
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%.
Steven Tombs - PeerSpot reviewer
Key Account Manager at Wells Fargo
Feb 19, 2026
OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%.
Micah Gilbert - PeerSpot reviewer
Digital Marketing Manager at Unilever
Feb 27, 2026
OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically.
reviewer2811357 - PeerSpot reviewer
Project Manager at a tech vendor with 10,001+ employees
Mar 24, 2026
OneSignal has positively impacted my organization by reducing CAC by 40%, increasing our conversion rate to 30%, and increasing our retention rate to 43.5%.
 

OneSignal Cons review quotes

PatelDhulva - PeerSpot reviewer
Customer Service Specialist at KPMG USA
Feb 7, 2026
OneSignal has a big opportunity to be overused, however.
PK
Account Manager at Samsung
Feb 9, 2026
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
Rafit Colman - PeerSpot reviewer
Software Engineer at Medtronic
Feb 12, 2026
OneSignal can be improved by developing features faster per user requirement.
Learn what your peers think about OneSignal. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
Fixen Gregory - PeerSpot reviewer
Dotnet Developer at AT&T
Feb 14, 2026
Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated.
Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Feb 16, 2026
OneSignal is somewhat expensive, especially when you have a lot of subscribers.
Steven Tombs - PeerSpot reviewer
Key Account Manager at Wells Fargo
Feb 19, 2026
OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult.
Micah Gilbert - PeerSpot reviewer
Digital Marketing Manager at Unilever
Feb 27, 2026
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
reviewer2811357 - PeerSpot reviewer
Project Manager at a tech vendor with 10,001+ employees
Mar 24, 2026
OneSignal can be improved by making it easier to create more automations and flows.