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Sr. Networking Engineer at Emerson
Real User
Top 5
When it detects new attacks or vulnerabilities, it immediately pushes real-time firewall updates for remediation
Pros and Cons
  • "WildFire has default licenses for threat prevention. It updates its cloud-based database in real-time, and its dedicated team analyzes threats to provide remediation and prevention measures."
  • "If Wi-Fi can be improved to offer real-time security profiling and updates, it can prevent traits unrelated to Wi-Fi."

What is our primary use case?

WildFire is a centralized intelligence service that updates its database with the latest information about real-time threats worldwide. This allows it to update firewall licenses in the cloud in real time. When it detects new attacks or vulnerabilities, it immediately pushes real-time firewall updates for remediation. This capability enables WildFire to protect against zero-day attacks.

What is most valuable?

WildFire has default licenses for threat prevention. It updates its cloud-based database in real-time, and its dedicated team analyzes threats to provide remediation and prevention measures. Once tested, updates are pushed to all firewalls licensed with WildFire, continuously updating based on real-time vulnerabilities.

What needs improvement?

The license is limited. Suppose you have a firewall with a WildFire license but haven't enabled the security profile. In that case, your firewall could be vulnerable to threats. WildFire could improve by enabling the firewall to update its security profile database, even if the security profile itself isn't active. This way, it could block threats not associated with WildFire as a first line of defense.

If Wi-Fi can be improved to offer real-time security profiling and updates, it can prevent traits unrelated to Wi-Fi.

For how long have I used the solution?

I have been using Palo Alto Networks WildFire for over two and a half years.

Buyer's Guide
Palo Alto Networks WildFire
August 2025
Learn what your peers think about Palo Alto Networks WildFire. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
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What do I think about the stability of the solution?

The product is stable.

How are customer service and support?

Till now, we did not have any issues with respect to Wildfire. It should be fine.

How would you rate customer service and support?

Positive

How was the initial setup?

For deployment, you must go to the support portal, register your firewall using its serial number, and obtain all the licenses. WildFire is one of the licenses. You can download it and manually import it into your firewall. Alternatively, if your firewall is registered on the support portal, you can fetch it directly using the Internet. Configuring the license is easy.

What was our ROI?

If you use WildFire along with the bundle, you save some money. If you work for a prime customer or client and they are using the Palo Alto Networks firewall on the external perimeter of their network, having this kind of feature that offers real-time threat prevention capability could be a showstopper. It's a really good solution for day-zero threat prevention.

What's my experience with pricing, setup cost, and licensing?

We purchased a license bundle with all the threat prevention features, antivirus capabilities, and a WildFire license. Because WildFire is part of the firewall bundle, it might be a bit cheaper than purchasing individual WildFire licenses. We update the license bundle every three years. So, in terms of cost savings, we benefit because we purchase a bundled license for all our firewalls. However, customers who purchase individual licenses might incur higher costs than our bundled license.

What other advice do I have?

Once you install the license, you don't have to do anything else. Just ensure you are updating your real-time updates.

WildFire offers advanced firewall capabilities, including protection against zero-day threats and proactive prevention. 

Overall, I rate the solution a ten out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
JeffReese - PeerSpot reviewer
Senior Security Engineer at a financial services firm with 1,001-5,000 employees
Real User
Top 5
Well priced with great updates and competitive technology
Pros and Cons
  • "It is the best device in comparison to other network products in the marketplace."
  • "Many years back an update caused an issue with the firewall. However, Palo Alto not only informed us of said issue, they also sent an update that fixed the issue before I even had time to log in to determine if the issue affected our services."

What is our primary use case?


How has it helped my organization?

Most competitors call themselves a layer seven inspection device yet are not in the true sense able to do this task as well as Palo Alto. Some require additional subscriptions to enable their version of a layer seven inspection service.

Details as to how that accomplishes the tasks of layer seven inspections, how often their updates are published and available to the public, their method of publishing these updates to protect the internal production traffic, and the cost of the subscription, if required to fulfill the layer seven protection, should be asked of all vendors being considered.

I have worked as a VAR and an MSSP and know that the labor cost of Palo Alto is much lower than its competition in every way.

What is most valuable?

I can say with confidence, that when compared, the firewall that stands above the rest is the Palo Alto. My 20 years of experience working with firewalls and 20 years of network experience provide me with a well-rounded view of firewalls and the networks they are protecting.

I highly recommend the Palo Alto Networks WildFire as it is the best device in
comparison to other network products in the marketplace.

What needs improvement?

I have had only one matter of concern. Many years back an update caused an issue with the firewall. However, Palo Alto not only informed us of said issue, they also sent an update that fixed the issue before I even had time to log in to determine if the issue affected our services.

Wildfire is subscription-based in order to submit and get responses, however, a SOC costs money and all the input keeps the protection fresh.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Palo Alto Networks WildFire
August 2025
Learn what your peers think about Palo Alto Networks WildFire. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
865,384 professionals have used our research since 2012.
Associate Lead Engineer at TSPL
Real User
Top 10
A stable tool useful for its advanced threat protection capabilities
Pros and Cons
  • "It is a stable solution...It is a scalable solution."
  • "The product fails to offer protection when dealing with high-severity vulnerabilities, making it an area of concern where improvements are required."

What is our primary use case?

I use the tool in my company for advanced threat protection and for configuring the firewall policy. I also use GlobalProtect VPN, along with IPsec.

How has it helped my organization?

it is helping us to protect our network 

What is most valuable?

url filtering, vpn, bgp 

What needs improvement?

The product fails to offer protection when dealing with high-severity vulnerabilities, making it an area of concern where improvements are required.

For how long have I used the solution?

I have experience with Palo Alto Networks WildFire, but I don't use it much. My company has been a customer of the product since 2016 or 2017.

What do I think about the stability of the solution?

It is a stable solution.

What do I think about the scalability of the solution?

It is a scalable solution. Scalability-wise, I rate the solution an eight out of ten.

Around 1,000 people in my company use the product.

How are customer service and support?

The solution's technical support is good, but my company prefers to use vendor support, which is not that much useful. My company plans to receive direct support from Palo Alto Networks.

Which solution did I use previously and why did I switch?

juniper srx, because there was no proper visibility. 

How was the initial setup?

The product's initial setup phase was easy.

The solution can be deployed in a day.

What's my experience with pricing, setup cost, and licensing?

Palo Alto Networks WildFire is a product with a high price. My company pays separately to use Palo Alto Networks WildFire. The cost of the product is very high, but my company is okay with it.

Which other solutions did I evaluate?

My company had evaluated other products in the market before choosing Palo Alto Networks WildFire. My company chose Palo Alto Networks WildFire since it is very compatible with the firewall we use from Palo Alto Networks, making it an easy solution for us to implement in our environment.

What other advice do I have?

Though the product has improved the ability to detect and respond to genuine threats, it is not very useful in our company's environment.

The tool's capability to deal with malicious files and block URLs has benefited our organization. The tool also helps my company deal with scripts that are not required.

Palo Alto Networks WildFire is only for the users who use hardware or products from Palo Alto Networks. I am not sure whether Palo Alto Networks WildFire can be integrated with other products. If you use a firewall from Palo Alto Networks, then Palo Alto Networks WildFire is useful since it allows you to stay protected from malware.

Only the reporting part is proper in the product, but the action setting is an area that needs to be taken care of by Palo Alto Networks. If the product is capable of blocking threats, then it will be very useful for our company.

I rate the overall tool an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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PeerSpot user
MárioPereira - PeerSpot reviewer
Advisor of Mainboard at Serviços Municipalizados de Setúbal
Real User
Top 20
Efficiently reduces the false positives and has a user-friendly interface
Pros and Cons
  • "It has a user-friendly interface."
  • "The product's false positive logs could be more user-friendly to understand. They could provide examples of precious cases to learn."

How has it helped my organization?

Palo Alto Networks WildFire has played a crucial role in enhancing our organization's capability to detect and prevent zero-day attacks, particularly when integrated into our comprehensive cybersecurity solution alongside XDR.

What needs improvement?

The product's false positive logs could be more user-friendly to understand. They could provide examples of precious cases to learn.

For how long have I used the solution?

We have been using Palo Alto Networks WildFire for three years.

What do I think about the stability of the solution?

It is a stable platform. It gets improvement every week. I rate the stability a nine out of ten.

What do I think about the scalability of the solution?

We have 500 Palo Alto Networks WildFire users in our organization. It is a scalable platform. I rate the scalability a ten out of ten.

How are customer service and support?

The technical support services are good.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

We have used Cisco and Fortinet. Palo Alto Networks WildFire has better integration capabilities with third-party systems.

How was the initial setup?

The product is easy to deploy if you have specific knowledge. It takes two days to complete. It requires some time to learn and collect the data. I rate the process a six out of ten.

What was our ROI?

The product generates in terms of preventing network attacks.

What's my experience with pricing, setup cost, and licensing?

The price is expensive but is reasonable considering overall functionality.

What other advice do I have?

Palo Alto Networks WildFire in our environment is its integration with the XDR solution. WildFire effectively identifies and stops threats by subjecting procedures and software to thorough testing before deployment. The product improves threat response by integrating logs and components of different vendors. It has a user-friendly interface. The implementation has helped reduce the false positives. I advise others to understand their business requirements before opting for the solution. I rate it a ten out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
MOHAMEDELSHERIF - PeerSpot reviewer
Senior Technical Consultant at International Turnkey Systems - ITS
Real User
Top 10
Easy environment adaptability, robust, and highly capable
Pros and Cons
  • "The most valuable feature of Palo Alto Networks WildFire is its ability to adapt to environments and its robustness."
  • "The cyber security visibility and forensics features to receive more information about incidents could improve in Palo Alto Networks WildFire."

What is our primary use case?

Most of my customers use Palo Alto Networks WildFire for zero-day and ransomware attack prevention. If an unfamiliar attack occurs and the security measures in place are not equipped to handle it, a common approach is to utilize sandboxing in the Palo Alto Networks WildFire. These tools simulate the attack in a separate environment, allowing for the analysis of the attack's behavior to determine if it is malicious or benign and whether it is an acceptable behavior or not.

What is most valuable?

The most valuable feature of Palo Alto Networks WildFire is its ability to adapt to environments and its robustness.

What needs improvement?

The cyber security visibility and forensics features to receive more information about incidents could improve in Palo Alto Networks WildFire.

For how long have I used the solution?

I have been using Palo Alto Networks WildFire for approximately six years.

What do I think about the stability of the solution?

Palo Alto Networks WildFire is stable.

What do I think about the scalability of the solution?

Palo Alto Networks WildFire is more scalable than other solutions, such as Check Point.

We have many customers using this solution.

The solution is scalable.

How are customer service and support?

The support from Palo Alto Networks WildFire could be better.

How was the initial setup?

The setup of Palo Alto Networks WildFire is simple.

What about the implementation team?

A network engineer is needed for the implementation.

What's my experience with pricing, setup cost, and licensing?

The price of Palo Alto Networks WildFire could improve. It is expensive. There is an annual subscription to use the solution.

What other advice do I have?

I would recommend this solution to others.

I rate Palo Alto Networks WildFire an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Technical Manager at PSR
Real User
Top 5
Comprehensive threat detection with advanced controls enhances security while challenges exist in support and pricing
Pros and Cons
  • "Technology-wise, it is good because of the granular controls we get in Palo Alto Networks."

    What is our primary use case?

    From the Palo Alto side, we work with just Firewall.

    We work with Palo Alto Networks WildFire which is used for zero-day attacks.

    I usually work with enterprise customers for Palo Alto Networks WildFire. SMB customers normally aren't using Palo Alto Networks WildFire, with only a few exceptions. It's majorly for enterprise customers.

    What is most valuable?

    Technology-wise, it is good because of the granular controls we get in Palo Alto Networks. If you want to block, an App-ID is there and User-ID is also there; this is the main advantage. Nowadays, almost all the firewalls provide that solution. Earlier, it was only Palo Alto; now, Cisco is also giving the same kind of solution.

    The integration with other Palo Alto products impacts our security operations as it can be quite complex to integrate.

    What needs improvement?

    The solution is not user-friendly because of the support.

    There are three main areas for improvement: support, pricing, and user-friendliness. All these aspects could be improved regarding response time.

    The solution is very expensive, and the licensing model needs improvement.

    For how long have I used the solution?

    We have been using Palo Alto Networks WildFire for the last 11 years.

    What do I think about the stability of the solution?

    The solution is scalable and stable. I don't see glitches or performance issues.

    What do I think about the scalability of the solution?

    The initial setup is scalable and the solution works fine.

    How are customer service and support?

    The technology of the product is good, but the support and price are not competitive, especially in the Indian market.

    I would rate support as five out of ten.

    How would you rate customer service and support?

    Neutral

    How was the initial setup?

    The initial setup is scalable and the solution works fine.

    What was our ROI?

    I do not see any return on investment.

    What other advice do I have?

    Autofocus is a service provided by Palo Alto for threat monitoring. My overall rating for Palo Alto Networks WildFire is eight out of ten.

    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
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    Engineer at Kahramaa
    Real User
    Top 5
    Effective threat detection but has implementation issues
    Pros and Cons
    • "A good tool for file scanning and email threat detection, especially when it comes to attachments and communications."
    • "The initial setup was a little bit complex, mainly due to the GUI console and management challenges."

    What is our primary use case?

    Mainly file scanning and email threat detection, especially when it comes to attachments and communications.

    What needs improvement?

    We have encountered implementation issues and identified gaps within Palo Alto Networks WildFire. In general, we need to address certain issues for the benefit of our end users. To overcome these challenges, we have been searching for alternative approaches, such as a defender flow sheet or an advanced application with improved filtering features.

    Some hardware and resource utilization issues exist.

    In additional features, I would like to see playbooks or actions that are possible or available in my system, but what we really need is a way to contain or disconnect servers when malicious communication is initiated. Specifically, we require blocking playbooks or some mechanism to contain the IP or initiator. 

    There will be many improvements to come ahead, especially in AI-based machine learning and actions on it. For example, having the ability to delete threats with a visibility of our global threats for up to seven days, etcetera. We need improvement in this area.

    For how long have I used the solution?

    We have been working with this solution for five years. We are using version 9.8.

    What do I think about the stability of the solution?

    I would rate the stability a seven out of ten. It's done a good job. We have noticed that. We have multiple file scanning, and we filter devices in between. But at the perimeter level, it serves as a good filtering tool.

    What do I think about the scalability of the solution?

    It's scalable and provides good visibility. We have a license for around 200 users. It can handle a significant number of devices and provides good visibility. However, we have limited usage. We have less than seven administrators for the solution. The expansion depends on the cost or licensing aspects and also considering other third-party options.

    How are customer service and support?

    The support is actually a gift. We have a great relationship with them since it's great software and the support team is really good.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    When it comes to Palo Alto Networks WildFire, The detection level is huge because we chain multiple devices in between. We have noticed a considerable number of detections in WildFire that were not detected by other devices.

    How was the initial setup?

    The initial setup was a little bit complex, mainly due to the GUI console and management challenges. We faced some difficulties in those areas.

    What about the implementation team?

    The deployment was handled by the vendor, and it took less time compared to other solutions. It was done by a single individual from our team, and now our new operations team manages it on a daily basis.

    What's my experience with pricing, setup cost, and licensing?

    The solution is a bit expensive. 

    Which other solutions did I evaluate?

    We had multiple products like Juniper SRX and McAfee. However, we found more value in WildFire, so we removed all the other products and now solely focus on it.

    What other advice do I have?

    Overall, I would rate the solution a seven out of ten.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Vice- Head Of Math Department at a non-tech company with 5,001-10,000 employees
    Real User
    Useful file artificial intelligence analysis, beneficial supported file types, and simple deployment
    Pros and Cons
    • "The most valuable features of Palo Alto Networks WildFire are the good URL and file analysis that uses artificial intelligence. It has different interfaces, such as rest, SMTP protocol, and HTTPS. The Security incidents and event management are very good. Additionally, there are many file types that are supported and there is no limit to the number of files it can handle simultaneously. It integrates well with SIEM solutions."
    • "Palo Alto Networks WildFire could improve by adding support for manual submission of suspicious files and URLs. Additionally, it would be an advantage to add rule-based analysis. Currently, it uses only static and AI. We need to be able to analyze archive files."

    What is most valuable?

    The most valuable features of Palo Alto Networks WildFire are the good URL and file analysis that uses artificial intelligence. It has different interfaces, such as rest, SMTP protocol, and HTTPS. The Security incidents and event management are very good. Additionally, there are many file types that are supported and there is no limit to the number of files it can handle simultaneously. It integrates well with SIEM solutions. 

    What needs improvement?

    Palo Alto Networks WildFire could improve by adding support for manual submission of suspicious files and URLs. Additionally, it would be an advantage to add rule-based analysis. Currently, it uses only static and AI. We need to be able to analyze archive files.

    For how long have I used the solution?

    I have been using Palo Alto Networks WildFire for approximately two years.

    What do I think about the stability of the solution?

    Palo Alto Networks WildFire is a stable solution.

    I rate the stability of Palo Alto Networks WildFire a four out of five.

    What do I think about the scalability of the solution?

    The scalability of Palo Alto Networks WildFire is good.

    We have approximately 3,000 people using the solution. We have all the staff members in the company using the solution.

    I rate the scalability of Palo Alto Networks WildFire a four out of five.

    How are customer service and support?

    The support from Palo Alto Networks WildFire is good.

    I rate the support of Palo Alto Networks WildFire a four out of five.

    How would you rate customer service and support?

    Positive

    How was the initial setup?

    The initial setup of Palo Alto Networks WildFire is easy.

    The length of time it takes for the deployment depends if do integration with different third-party applications. The solution itself does not take a lot of time, but to integrate another solution, takes extra time.

    What about the implementation team?

    We use two engineers to do the deployment of Palo Alto Networks WildFire.

    What's my experience with pricing, setup cost, and licensing?

    There are different types of licenses.

    I rate the price of Palo Alto Networks WildFire a three out of five.

    What other advice do I have?

    The solution uses artificial intelligence and it doesn't delay the normal process of auto-detecting the analysis of files. The response time is very fast for robotic files.

    I rate Palo Alto Networks WildFire a nine out of ten.

    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
    PeerSpot user
    Buyer's Guide
    Download our free Palo Alto Networks WildFire Report and get advice and tips from experienced pros sharing their opinions.
    Updated: August 2025
    Buyer's Guide
    Download our free Palo Alto Networks WildFire Report and get advice and tips from experienced pros sharing their opinions.