The solution is primarily used for data warehousing.
BI Consultant at a tech consulting company with 201-500 employees
Easy to manage with lots of features and good reliability
Pros and Cons
- "It is quite easy to manage."
- "These days, they are pushing users towards the GUI or graphical version. However, I am more familiar with the classic version. I'd like to continue to work with it using the older approach."
What is our primary use case?
What is most valuable?
It's a good tool. It is quite easy to manage.
There are a lot of features.
If you accidentally delete something, you can time travel and retrieve it.
Within half an hour or even 15 minutes, you can set up a new data warehouse, and you can clone a table or whatever you like.
It's easy to provide access to clients if they need to.
The solution is stable.
It can scale well.
There is good online documentation via the community, and you can learn the solution on your own.
What needs improvement?
These days, they are pushing users towards the GUI or graphical version. However, I am more familiar with the classic version. I'd like to continue to work with it using the older approach. That's just a personal choice. I prefer the database views like you would get on an SQL Server or other databases.
For how long have I used the solution?
I've been using the solution for two and a half years or so. I haven't used it for too long.
Buyer's Guide
Snowflake
January 2026
Learn what your peers think about Snowflake. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,733 professionals have used our research since 2012.
What do I think about the stability of the solution?
The solution is stable and reliable. There are no bugs or glitches, and it doesn't crash or freeze. I've never had an issue when you connect it to your infrastructure. I'd rate the stability nine out of ten.
What do I think about the scalability of the solution?
We have 250 or more users on the solution currently. They are predominantly IT specialists, including engineers and developers. It's for those on the application side of development. The solution is scalable. I'd rate the scalability nine out of ten.
How are customer service and support?
I've never directly dealt with technical support. We do have a direct contact. There are other people who might have. There might have been a version issue at some point. However, it wasn't something I dealt with. I've only interacted with the Snowflake community pages.
Which solution did I use previously and why did I switch?
We are currently moving everything from Oracle to Snowflake.
We've used a combination of other tools in the past. We've used Microsoft's Stack, for example. We were using a SQL database in the past.
How was the initial setup?
We're migrating from Oracle right now. We have two people that handle the maintenance of the solution. A company may need two to four engineers to manage maintenance 24/7.
It's not difficult to deploy. It's pretty straightforward. It took us only a couple of minutes in order to get everything up and running.
What's my experience with pricing, setup cost, and licensing?
We pay a licensing fee to use the solution. It's paid monthly. My understanding is that it is not that expensive. We might have a specific extra cost surrounding running it on a private cloud. I'd rate the cost as six out of ten. It's moderately priced compared to others on the market. That said, I don't directly manage the account and don't directly deal with pricing. We have a contract of three to five years.
What other advice do I have?
I'm an end-user.
Everything is on the cloud, and therefore I'm always using the latest version of the solution. It updates itself regularly.
It fulfills our needs, and it's easy to pick up by looking at some reference guides. I'm still getting used to the GUI. I might find it even easier to use if I go through more formal training. Right now, I've simply learned it on my own. Overall, I'd rate the solution eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Data Lead at a tech services company with 201-500 employees
Strong data sharing and replication capabilities
Pros and Cons
- "It is a highly scalable solution. There is no limit on storage or computing."
- "Sometimes it can be tricky to manage multiple environments if you're purely using Snowflake as your scripting and pipeline environment."
What is our primary use case?
The primary use case is data platforms, specifically data warehousing. It involves restoring and moving data within the platform to prepare it for analysis, routing activities, or serving as the backbone for applications.
Snowflake also advertises different workstreams, but my customers mostly use it as their core platform to ingest data and serve the onward goals of the wider company.
What is most valuable?
The most valuable feature of Snowflake is consumption-based costs, which means that you only pay for the storage and compute you use. There's a complete separation of storage and computing, so you don't need to add another server to increase storage or computing. From a costing perspective, it's well-positioned.
Snowflake's time travel is also incredibly useful, and they have a function called "UNDROP," where you can undo a table drop. Data sharing and replication for Snowflake are strong, and they have a data marketplace with public and private data sets available for sharing. Companies can put their data on the marketplace, and anyone can use it by starting the payment model. The data is provided live straight to you, and it appears as if it were just another database in your own environment.
What needs improvement?
The main thing I'm excited to see at some point with Snowflake, hopefully - I've not seen anything coming out of it yet - is Git integration into the worksheets and the UI. Sometimes it can be tricky to manage multiple environments if you're purely using Snowflake as your scripting and pipeline environment. This is handleable, so if you use third-party tools like DBT, Matillion, etc., those can help. But if you're looking purely within Snowflake itself, it'd be great to have some form of Git support.
For the future releases, I would love it if they one day decided to implement their own GUI-based transformation tool environment. I know that many competitors like Azure have to Sign Up, and Azure Data Factory can sit in. However, Azure is a very different beast that serves all sorts of different processes, and an argument could be made for whether it's the best to each of those or not. Specifically within Snowflake, I would love it if they could get some form of orchestration built-in for transformation that doesn't have to be controlled directly through code all the time.
For how long have I used the solution?
I have been using Snowflake for five years.
What do I think about the stability of the solution?
It is an incredibly stable solution. It will only go down if your cloud provider itself goes down. So, let's say your Snowflake is hosted in Azure London. If the Azure London data center goes down, I would only see Snowflake going down. If that does happen, Snowflake does have plenty of options for failback replication and rollover backups.
So we have quite a few customers that, for example, need their data restored in AWS London, and they've got a backup or a replication stored in Azure London. If AWS London goes down, then Azure London one will kick in and become the primary account, and all of the URLs, etcetera, remain the same because they've set up failover URLs and connections for it. At least for the end customer, there's no change. It's only for the architecture and developers behind the scene who then have to double-check things and do all the normal due diligence. But it runs very smoothly
What do I think about the scalability of the solution?
It is a highly scalable solution. There is no limit on storage or computing. They have everything on consumption-based pricing, but you can have what's known as a multi-cluster warehouse. So, warehouses are what you use for the compute.
The multi-cluster warehouses will sit there originally as a single cluster. But then, if there are enough concurrent queries taking place in that warehouse, it can, as it needs, just spin up another one from another one and another one to meet those current needs. And as soon as they can dive down again, it can switch those clusters off again one by one. And you can create as many clusters, warehouses, as many as you need. There is no scaling issue at all. I've seen it most, like, 10,000 queries a second, and it's run very, very smoothly.
How are customer service and support?
The customer service and support team is very useful and strong. They've got support built directly into the Snowflake UI. So wherever you are on the platform, and you see an issue, you can click into the support area and submit your ticket, including direct things like the query ID that you're using or multiple query IDs and all that stuff.
I find Snowflake to be very responsive, and if you submit a top-level ticket, you can get a response very quickly. The lowest tier of tickets might take 48 hours sometimes, but overall, they are very helpful.
Which solution did I use previously and why did I switch?
I personally don't see any of the competing cloud platforms coming close right now to what Snowflake offers. An argument could be made with GCP and Datadog are getting closer. Also, a new AWS Redshift is on the horizon, like a whole new AWS Redshift 2.0. But right now, I've not seen anything that comes close. Snowflake, to my understanding, is the only platform that fully separates your storage and computing, essentially. And it's the only platform I've seen with things like time travel. It's got a whole bunch of great features that I don't know if other tools also have, but it supports semi-structured data. It supports automated tasks, alerts, and reporting. And the data sharing is a massive one. GCP now also has its own data-sharing potential, where you can share data with other GCP accounts. I've not used it myself, but to my knowledge, whilst they have the sharing, they don't have anything that even comes close to the Snowflake data marketplace that allows customers to sell or share their data outside the wider world. And it doesn't have anything that comes close to the kind of private equipment where customers might share their own data internally or to their own. And I think there was one more thing.
Snowflake also have some really good support for Python, Scalar, and Java through what they call Snowpark, which was launched last year. But more recently, this year, it was announced they're really pushing forward with their StreamLINK integration. It will allow customers to host applications on Snowflake and share those applications with other users in a very similar kind of marketplace environment they use for data sharing. I don't think there's anything that any of the other competitors have right now.
How was the initial setup?
The deployment model is delivered as a service. So the most deployment you have to do yourself is by deciding which cloud provider and region you want it to be hosted in. But Snowflake will actually host it themselves, so there's no deployment beyond clicking from a dropdown and clicking okay, and it'll magically appear.
Moreover, it's very easy to maintain because it's delivered entirely as a service. Snowflake takes care of all the patches, upgrades, maintenance, security tweaks, etc.
What was our ROI?
We have many long-term customers who have been using Snowflake for years, and they wouldn't continue to use it if they weren't seeing a strong return on investment.
What other advice do I have?
There are many options for starting a Snowflake deployment, but I recommend working with a partner who can provide best practices and guidance. It could be through Snowflake directly or another service partner. Working with a partner can save you time and prevent mistakes down the road.
Overall, I would rate the solution a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Buyer's Guide
Snowflake
January 2026
Learn what your peers think about Snowflake. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
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Specialist Programmer at a tech vendor with 10,001+ employees
Simple setup, reliable, and high performance
Pros and Cons
- "The most valuable feature of Snowflake is its performance. We can access the data quickly. Additionally, it handles structured and non-structured data."
- "The solution could improve by allowing non-structured data, such as PDFs, images, or videos. We cannot see the data."
What is our primary use case?
I am using Snowflake for migrating data and table backups.
What is most valuable?
The most valuable feature of Snowflake is its performance. We can access the data quickly. Additionally, it handles structured and non-structured data.
What needs improvement?
The solution could improve by allowing non-structured data, such as PDFs, images, or videos. We cannot see the data.
For how long have I used the solution?
I have been using Snowflake for approximately three years.
What do I think about the stability of the solution?
The stability of Snowflake is good.
What do I think about the scalability of the solution?
Snowflake is a scalable solution.
We have approximately 200 to 300 people using the solution.
How was the initial setup?
The initial setup of Snowflake is easy.
What other advice do I have?
If the use case fits the solution then I would recommend it. For example, if you have large data and want the rational database backed up, this solution would be a good choice.
I rate Snowflake an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Architect at a tech vendor with 10,001+ employees
Increases productivity, is stable, and scalable
Pros and Cons
- "Snowflake is faster than on-premise systems and allows for variable compute power based on need."
- "Snowflake can improve its machine learning and AI capabilities."
What is our primary use case?
In our organization, data is often spread out over multiple on-premise and cloud-based platforms. Snowflake is an agnostic platform, meaning it can be used regardless of which cloud provider we use and can serve as a single source for all of our data. Our use case then is to ensure that all data is located in one place, utilizing Snowflake as the platform.
How has it helped my organization?
With Snowflake, productivity can be increased. Snowflake is faster than on-premise systems and allows for variable compute power based on need. We are currently experimenting with ways to reduce processing time from eight hours to six hours or even less.
What is most valuable?
The vendor claims that the provision of warming sensors quickly enables warmth to compute nodes, which is their Unique Selling Point. From my experience, this has proven to be true.
What needs improvement?
For the past year and a half, I have experimented with different proof of concept. I have wanted to use Snowflake, however, I have not been able to do so. Microsoft Azure is superior to Snowflake in terms of its machine learning and artificial intelligence capabilities. Snowflake has its own unique products, but Azure surpasses it in those areas. Snowflake can improve its machine learning and AI capabilities.
For how long have I used the solution?
I have been using the solution for one and a half years.
What do I think about the stability of the solution?
I found that Snowflake is highly stable, which is a reflection of the quality of its network.
What do I think about the scalability of the solution?
I have gone to the extremes from a scalability perspective and I give Snowflake's scalability an eight out of ten.
How are customer service and support?
As a premium customer for all these solutions, we have received excellent support overall with no issues encountered thus far. However, it is possible that some users of the free version may be experiencing some issues. I cannot confirm this, but from my experience, there have been no difficulties.
How was the initial setup?
I give the initial setup a seven out of ten for ease and time required.
What about the implementation team?
We are leveraging Snowflake, a cloud-based platform, both independently and in collaboration with the vendor. Our objectives for utilizing Snowflake are distinct from those of the vendor.
What's my experience with pricing, setup cost, and licensing?
Comparing Snowflake to on-prem options such as Oracle or SAP, it seemed more cost-effective. With Vantage, a one-time purchase allows for use as many times and to a large capacity, whereas Snowflake, Azure, and similar services become increasingly expensive as the scale increases. Determining the best point of cost-effectiveness requires further study.
Which other solutions did I evaluate?
I have tested all the different alternatives to Snowflake as well. It is hard to determine which one is the most suitable, as each has its own advantages and disadvantages.
What other advice do I have?
I give the solution an eight out of ten.
Deciding between Azure Synapse and Snowflake can be difficult, as the best choice depends on one's own use case. Ultimately, it comes down to the available connectors; the product with more connectors is likely the better option. When making a decision, one should consider which other sources they would want to get data from and where they want to send data to. This can help inform their product selection.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
Vice President, Data Architecture and Management at a financial services firm with 10,001+ employees
SQL-driven and suitable for massive compute, but has REST API limitations and doesn't support extensive writebacks
Pros and Cons
- "It's user-friendly. It's SQL-driven. The fact that business can also go to this application and query because they know SQL is the biggest factor."
- "Room for improvement would be writebacks. It doesn't support extensively writing back to the database, and it doesn't support web applications effectively. Ultimately, it's a database call, so if we are building web applications using Snowflake, it isn't that effective because there is some turnaround time from the database."
What is our primary use case?
We're using it more for data warehousing and distribution.
Snowflake is a SaaS platform, so I'm using whatever is the latest version.
How has it helped my organization?
It's definitely for compute. The best use case of Snowflake is massive compute. With the parallel reads that we can do from Snowflake, we can combine data from disparate sources, consolidate it, and provide it to end clients through custom stored procedures.
What is most valuable?
It's user-friendly. It's SQL-driven. The fact that business can also go to this application and query because they know SQL is the biggest factor. So, we can provide all the data, and the analysts, data scientists, and product strategists can go and analyze the data themselves.
What needs improvement?
Room for improvement would be writebacks. It doesn't support extensively writing back to the database, and it doesn't support web applications effectively. Ultimately, it's a database call, so if we are building web applications using Snowflake, it isn't that effective because there is some turnaround time from the database.
I'd like them to look into the limitations of REST API. Snowflake came up with this native API concept, but it has got a lot of limitations. I'd like to see it provide better service-based APIs so that it can provide data as a service.
For how long have I used the solution?
I've used Snowflake for over three years.
What do I think about the stability of the solution?
Its stability is fine, but of late, I get loads of messages saying there's some sort of outage or some sort of issue in the application. I keep getting these notifications from Snowflake, which gives a false impression that something wrong is happening, and it might be underlying in the backend. It doesn't seem that stable.
What do I think about the scalability of the solution?
Its scalability is high. I'd rate it an eight out of ten in terms of scalability.
At this time, we have no plans to increase its usage.
How are customer service and support?
Their support is good.
Which solution did I use previously and why did I switch?
Prior to Snowflake, it was a completely Greenfield requirement.
How was the initial setup?
It was very straightforward.
What about the implementation team?
It required just two people. One from the Snowflake perspective, and one from my team members' perspective to get the configuration running. That's it.
What was our ROI?
We haven't yet seen a return on investment because some of the applications are yet to be fruitful and make revenue. We have used Snowflake for the past three years at this point, but we have not yet made great revenue.
What's my experience with pricing, setup cost, and licensing?
It's expensive.
What other advice do I have?
Snowflake is very useful as a data lake and as a data warehouse. Also, it has a lot of features with respect to data science. We are not there yet, but if there are any specific use cases around compute, data distribution, and data sharing, then Snowflake is a tool to be considered.
I'd rate Snowflake a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Software Engineer at a consultancy with 10,001+ employees
Reasonably priced solution but credit performance could be improved
Pros and Cons
- "The features I found most valuable with this solution are sharing options and built-in time zone conversion."
- "I see room for improvement when it comes to credit performance. The other thing I'd like to be improved is the warehouse facility."
What is our primary use case?
Our current plan and use case for this solution is to migrate the data from on-premises to the cloud. We are currently using on-prem monitor data and providing it on the cloud. We are using Snowflake so that once the data is in there, we are trying to create shares over it so that external systems can't consume it.
What is most valuable?
The features I found most valuable with this solution are sharing options and built-in time zone conversion.
What needs improvement?
I see room for improvement when it comes to credit performance. The other thing I'd like to be improved is the warehouse facility.
In the next release, I'd like to see easier connectivity to the on-premises tools.
For how long have I used the solution?
I have been using this solution for about three years.
What do I think about the stability of the solution?
My impression from using this product for the last three years is that it is quite stable.
What do I think about the scalability of the solution?
My impression is that this is a scalable solution. There are around 200 users of this solution at our company, including three administrators.
How was the initial setup?
The initial setup process was not that complex and it took around six months.
What about the implementation team?
The implementation was done by an in-house team.
What's my experience with pricing, setup cost, and licensing?
My impression is that the pricing of this solution is reasonable.
What other advice do I have?
I would rate this solution a seven, on a scale from one to 10, with one being the worst and 10 being the best.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
IT Consultant at a hospitality company with 1-10 employees
Straightforward deployment, stable, and scalable
Pros and Cons
- "Snowflake has three great features: Snowpiping is proving to be very valuable, Time Travel is excellent, and Snowpipes are another great functionality the solution has made available."
- "Snowflake needs transparency over costs and pricing."
What is our primary use case?
I mostly build or design data warehouse analytics solutions using Snowflake.
How has it helped my organization?
The productivity across the teams that use Snowflake I believe is higher than it would be without the solution.
What is most valuable?
Snowflake has three great features: Snowpiping is proving to be very valuable, Time Travel is excellent, and Snowpipes are another great functionality the solution has made available.
What needs improvement?
Snowflake needs transparency over costs and pricing.
For how long have I used the solution?
I have been using the solution for three years.
What do I think about the stability of the solution?
I give the stability an eight out of ten. We rarely have issues.
What do I think about the scalability of the solution?
I give the scalability an eight out of ten.
Which solution did I use previously and why did I switch?
I have used many on-premise solutions in the past and also Azure Synapse Analytics.
How was the initial setup?
The initial setup is straightforward. I give the setup an eight out of ten.
A basic implementation is quick and we only have to set up Snowflake and the cloud service. We need one engineer and one designer for the implementation.
What about the implementation team?
Depending on the complexity of the implementation, we may need to use a third party or help from the vendor.
What's my experience with pricing, setup cost, and licensing?
Part of the problem with the pricing is that it is very difficult for businesses to get an idea of how expensive it might be until they actually start using Snowflake. Until they start pushing large amounts of data through, we will not really know. I believe that it is very difficult for businesses to make a commitment.
What other advice do I have?
I give the solution an eight out of ten.
My advice is to start Snowflake and not spend too much time thinking about how we could use the solution or what it could be used for. The key is just getting started.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Microsoft Azure
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
SVP, Head of Enterprise Data Mgmt & Data Intelligence at a financial services firm with 5,001-10,000 employees
An entirely automated solution that decreased our time to market with fantastic customer support
Pros and Cons
- "Everything is automatic, and I don't have to do any maintenance."
- "More data governance and access control features would be a welcome addition."
What is our primary use case?
We use the solution as a data warehouse for our financial services firm.
How has it helped my organization?
The core feature of the platform is everything works, and that's what I like about it. Our time to market is faster, it requires less maintenance, and I can build and deploy a product exceptionally quickly.
What is most valuable?
Everything is automatic, and I don't have to do any maintenance.
What needs improvement?
I want tokenization, so they could either acquire a company that does tokenization or somehow integrate with one. If I could do tokenization in line with other development without having a third-party system, that would ease integration and security, of course.
More data governance and access control features would be a welcome addition.
For how long have I used the solution?
We have been using Snowflake for about three and a half years.
What do I think about the stability of the solution?
Snowflake is a stable platform.
What do I think about the scalability of the solution?
The power of Snowflake is that it scales automatically and indefinitely. We have around 500 internal users using the solution daily, and most of our applications use the product in some shape or form, so that's a few hundred thousand external users.
How are customer service and support?
The support model is that we have a Snowflake rep, and if I need anything, I can reach out to him, and he can get people on board within minutes. The support is fantastic.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We weren't satisfied with our data warehouse, AWS Redshift, Oracle, and some on-prem elements such as a SQL Server. We wanted a cloud data warehouse that didn't require a lot of manual intervention and maintenance, DBAs and so on. We wanted a solution that could scale automatically and pay-as-you-go to cut down on wasteful infrastructure. Therefore, Snowflake made a lot of sense, plus compared to Redshift at the time, the separation of storage and computing was huge. That was an essential differentiator for us.
We previously used ThoughtSpot, specifically their Falcon engine, their appliance version, and it did everything on its own. We brought in Snowflake later when ThoughtSpot introduced their product called Embrace. We were among the earliest adopters to switch, and six to eight months after, we integrated with Snowflake.
How was the initial setup?
The initial setup was straightforward; it was one of the easiest I've done, so I rate the solution five out of five for ease of setup.
What about the implementation team?
We carried out the deployment in-house, and Snowflake is a SaaS solution, so setup was rapid. All we needed was some user account information.
What's my experience with pricing, setup cost, and licensing?
Snowflake is expensive, but when I consider what we get for that price, it's fair. I rate the solution three out of five for affordability, right in the middle.
What other advice do I have?
I rate the solution nine out of ten.
Snowflake is ahead of the competitors because it's completely automatic and hands-off in terms of maintenance. Many of the competitor products have similar features to Snowflake, but what they call automatic still requires someone to understand it. If they give us 100 levers, somebody has to know what each of them does and when to pull them, whereas Snowflake is entirely hands-off.
My advice to potential customers is to have a team member who understands performance tuning and to figure out optimal credit usage ahead of time to avoid wasteful spending.
The implementation is essential because the solution provides a lot of power out of the box, and the initial configuration needs to be fit for purpose. If I have a relatively small use case where I don't need much power or don't have much data, the product needs to be configured for that. As opposed to an external case where I might need high power for a government job, for example, then the configuration needs to be scaled up.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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Updated: January 2026
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